Coldwater Creek Canadaopens first in Saskatoon!

Products

• Women’s apparel, accessories and gift items

• Elegant casual clothes with above average quality

• Stylish and classic accessories that enhance clothing line

• Unique gift items reflecting nature and holiday seasons

Mission Statement

To be the leader in specialty retailers for women in Saskatoon by offering a striking merchandise choice with superior customer service

Location – University HeightsArea developed for new retail and commercial outlets.

Lease of approximately 4000 square feet

Surrounded by residential neighbourhoods that form our target market

Trading Area population of 400,000

Target Market

-Women whose household income is greater than $70,000

-Mostly women over the age of 35

-Currently underserved with no existing store targeted towards this demographic offering both quality and a shopping experience

PromotionBillboards -60 days prior to opening to create interest

Radio – one week prior to opening, on site radio promotion during opening, on going radio ads.

Flyers – Flyer week of grand opening and continue with 8 flyer drops per year.In Store events – 4 key seasonal sales events per year coinciding with Mother’s Day, Christmas, Easter and Valentines Day.

Magazine ads – national campaigns done by Corporate in women’s magazinesCustomer Contacts – Software used to gather customer information to send out emails for sales, store events and new products.Personal Selling – highly trained Sales Associates focused on exceptional customer service

Marketing Expenses:Grand Opening Radio Promo & Future Events $4,000In Store Events $5,000Radio - on going $8,000Flyer drops/Mailouts $12,000Billboard $3,000Customer Contact Software $15,000Total Marketing Costs $47,000

Competitive Advantage

• New brand not previously available by retail outlet in Canada

• The consistent high quality, specialized merchandise surpasses what is currently offered

• Dedication to our customer service provides a shopping experience that some of our competitors do not have ( Winners)

• Combination of products, service and overall value that the target market wants but is not being offered

Revenue Targets

• $371/sq ft 2009 sales in flattened US economy

• $472/sq ft in a vibrant economy is our goal

• $260/sq ft is the break even

• Estimated $72 million/year spent on clothing by this group of customers in Saskatoon

• Expected market share of 2.7%

Capital Financing Plan

Projected Sales and IncomeYear 1 2 3 4 5

Sales 1,889,640 2,227,413 2,511,408 2,702,903 2,909,000 Net Income 227,192 308,105 361,328 405,406 536,308

Terminal Value 1,435,196 Net Present Value 817,571 IRR 48.70%

Coldwater Creek Canada

Darlene ParsonsSheila Head

A New Shopping Experience

In Saskatoon