cold chain infrastructure and farmer’s income ravichandran p chairman – cii national cold chain...

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Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

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India witnessing unprecedented changes in demographic and economic profile… 3│3│ Rapid urbanization – Fast changing spending habits Source: UN DESA report in Economist To remain the youngest nation for next 20 years Source: UN Habitat Report, Reserve Bank of Australia Source: McKinsey Research Institute Economic growth likely to result in high disposable incomeExpenditure on Food and Energy to grow the most Source: McKinsey Research Institute, MINT Tamilnadu Global Investors Meet 2015

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Page 1: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

Cold Chain Infrastructure and Farmer’s Income

Ravichandran P

Chairman – CII National Cold Chain Task Force &President – Danfoss India

Page 2: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

Tamilnadu Global Investors Meet 20152│

Danfoss engineers technologies that enable the world of tomorrow to do more with less. We meet the growing need for infrastructure, food supply, energy efficiency and climate-friendly solutions

Page 3: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

India witnessing unprecedented changes in demographic and economic profile…

3│

Rapid urbanization – Fast changing spending habits

Source: UN DESA report in Economist

2010 2050203019702010 205020301970

To remain the youngest nation for next 20 years

Source: UN Habitat Report, Reserve Bank of Australia

Source: McKinsey Research Institute

Economic growth likely to result in high disposable income Expenditure on Food and Energy to grow the most

Source: McKinsey Research Institute, MINT

Tamilnadu Global Investors Meet 2015

Page 4: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

…and changing its Food Basket

4│

Increased income likely to lead to

Increased consumption of protein rich diet (meat, eggs) and high value food (F&V, processed food)

Increased consumer discern for quality and hygiene – pushing India up the food demand curve

Courtesy: Hindustan Times

Tamilnadu Global Investors Meet 2015

Page 5: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

The Food Security Paradigm

5│

Critical determinants Role of Agriculture

Demand Factors: Population, DemographicsSupply Factors: Production, Wastage

Increase productionIncrease productivityReduce post harvest losses

EmploymentEconomics of FarmingLivelihood options

Non-farm activities – processing / tradeBetter returns to farmers

Safety and HygieneDietary Balance

Economic stabilitySocial stabilityPolitical stability

Accounts for ~ 53% of employment~ 18 % of GDP

Efficient Agriculture is prime driver for food security

Food Security Aspects

Quality & Safety normsCertification and Traceability

Tamilnadu Global Investors Meet 2015

Page 6: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

The Food Security Paradigm

6│

Critical determinants Role of Agriculture

Demand Factors: Population, DemographicsSupply Factors: Production, Wastage

Increase productionIncrease productivityReduce post harvest losses

EmploymentEconomics of FarmingLivelihood options

Non-farm activities – processing / tradeBetter returns to farmers

Safety and HygieneDietary Balance

Economic stabilitySocial stabilityPolitical stability

Accounts for ~ 53% of employment~ 18 % of GDP

Efficient Agriculture is prime driver for food security

Food Security Aspects

Quality & Safety normsCertification and Traceability

Tamilnadu Global Investors Meet 2015

A Success story from Tamilnadu on Banana

State GovernmentIndustry – CIIResearch institutions – TNAU/NRCBFarmer Organizations - TNBF

Page 7: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

Why Tamil Nadu? Why Banana?• Largest producing state in the

country• Some distinct characteristics of the State:

Progressive state and progressive farmersFavorable agro climatic conditionsQuality planting material availabilityGood local demandPresence of large number of varieties

• Value Chain Characteristics: The value chain still not up to dateMiddlemen centric Loss of quality and value prevalent in handlingNegligible investment in infrastructure to

prevent losses.

• A possible solution: Create a model banana Cold Chain in Tamil Nadu.

India ranks First with 29% share of World’s Banana

Production

Tamil Nadu ranks First with 27.7%

share= to Ecuador and >

Indonesia

Tamilnadu Global Investors Meet 20157│

Page 8: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

8│ Tamilnadu Global Investors Meet 2015

• CII Cold Chain Task Force and CII Tamilnadu identified Banana as a focus crop for Tamilnadu

• State Government was presented the findings and a decision to sensitize and educate farmers through Banana festivals

• Three Banana Farmer Stakeholder meetings conducted at Thoothukudi, Erode and Thanjavur

• Three Banana Festivals conducted at Chennai, Coimbatore and Trichy

• Proceedings and findings further submitted to State Government

Banana Festivals with Farmers

Page 9: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

9│ Tamilnadu Global Investors Meet 2015

• Outcome of these initiatives Farmers are more aware of understanding

post harvest losses

Banana ripening through ripening chambers has distinctly increased

Number of Cold storages for Banana have increased in specific clusters

State Government has further included our suggestions in the Vision 2023 document

DPR requesting for feasibility study of setting up of Pack houses and Collection centres has since been floated by State Government and consultant appointed

Banana Festivals with Farmers

Page 10: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

10│ Tamilnadu Global Investors Meet 2015

Page 11: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

11│ Tamilnadu Global Investors Meet 2015

Tropical Fruits in TamilnaduSl. No.

Fruits Area Prod. Prod.vity

1 Mango 132697 636330 4.802 Banana 113681 4887841 43.00

3 Amla 8059 128944 16.004 Lemon 7463 21886 2.935 Guava 7017 92523 13.196 Sapota 6943 180240 25.967 Water

Melon4489 1334670 30.00

8 Jack 2926 39427 13.479 Grapes 2546 44144 17.3410 Orange 2039 4194 2.0611 Pear 982 34674 35.3112 Pine Apple 500 18026 36.05

Page 12: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

12│ Tamilnadu Global Investors Meet 2015

Page 13: Cold Chain Infrastructure and Farmer’s Income Ravichandran P Chairman – CII National Cold Chain Task Force & President – Danfoss India

Thank you