coke's 'happiness refill' justin kahle
DESCRIPTION
TRANSCRIPT
COKE'S 'HAPPINESS REFILL' DISPENSES INTERNET ACCESS IN
BRAZIL
HAPPINESS AND COCA-COLA
• Gives cell phone users data credits• Internet, Weather, Social Networks
• Geared towards young cell phone users
• Connecting Coke, mobile use and the middle class
• Happening at point of sale: ANOTHER REASON FOR THE CONSUMER TO COME BACK!