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Brief 2 - Cognosco Type Design

Overview

Brief

Design the a sans serif typeface developed from initial drawings and

developed investigating the releationship between characters. Propose

the distribution of the typeface, how it would be advertised and distributed

as a font.

Concept

The humanist typeface based on drawings was named Cognosco which

is a latin term for 'I learn', 'I know' or 'I recognise'. The name was given

as it was the last project in a degree and acted as a learning process for

constructing rules and consistancy within typography.

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

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Brief 2 - Cognosco Type Design

Spec Book

Design Concept

A specication book has been produced as a sample and referance book

for the typeface. The book would be available to order from the website as

merchandise. It would also be given out at typographic events as a special

edition monograph.

ProductSpecifcations

Size:B7 (125mm x 88mm)

Printing: Digital Printed

Colour: Black and White

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

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Brief 2 - Cognosco Type Design

Advertising

Design Concept

Adverts for the typeface in Computer Arts magazine, the adverts would direct the

reader to the website where the typeface is available for download. Each weight

of the typeface has a separate advertisment in which the weight of the typeface is

subtley reected within the positioning of the letter, the lightest oating and the bold

sinking.

ProductionSpecifcations

4 Colour process plates

Single Full page adverts with full bleeed.

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

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Brief 2 - Cognosco Type Design

Posters

Design Concept

Set of prints available from the website as merchandise for the typeface,

the rst editions of the posters would b e given out at specialist typography

trade fairs or events such as TYPO London.

ProductionSpecifcations

A2 (420mm x 594mm)

Digital Printed CMYK prints.

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

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Design Concept PhotographSpecifcations ProductionSpecifcations

Brief 2 - Cognosco Type Design

Website and Distribution

Ben McKean

OUGD303

www.b-mckean0912.blogspot.com

Add website

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