cognos express meeting your customer’s needs and growing...

© 2013 IBM Corporation

Cognos Express – meeting your customer’s needs and growing your business

Stefan Baciu – Channel Manager, Business Analytics, SEE

© 2013 IBM Corporation Sources: • The Guardian, May 2010 / IBM Institute for Business Value, 2009 / IBM CIO Study 2010 / IBM CFO Study 2010 /IBM CMO Study 2012

Meeting Priorities is a Challenge Today

1 in 3

Business leaders frequently make decisions based on information they don’t trust, or don’t have

1 in 2

Business leaders say they don’t have access to the information they need to do their jobs


3

IT

SALES

MARKETING

CUSTOMER SERVICE

HR

OPERATIONS

PRODUCT DEVELOPMENT

FINANCE


“The data I need is not just in company systems”

“Can’t afford to wait for someone else to build it”

“I don’t know exactly what I’m looking for…”

“We need to understand and respond faster

to market changes”


Growing complexity of business demands for information

Why?

How are we doing?

What should we be doing?

…

Analysis

Reporting

Planning

INT

ER

NA

L D

ATA

E

XT

ER

NA

L D

ATA

ERP

MAINFRAME

EXTERNAL

BILLING

HR

CRM

…

Dashboarding

Scorecarding

Budgeting …


Why We Lead with Cognos Express?

Pain Points Need to make faster, more proactive decisions that drive competitive

advantage Need to better plan, budget and forecast resources Difficult to spot and analyze trends and anomalies or predict threats and

opportunities Continuity, profitability, reporting, analysis, customer analytics, Automate the regularly reporting to government organizations and financial

backers) Limited IT resources and expertise

An effective solution must: Be affordable and have a shorter time to value Be easy to use and manage, especially with limited or no IT support Include Support for BI and Performance Management (PM) functionality Be familiar, allowing the business user to embrace and transform MS Excel Make it easy to add new capabilities as organizations grow and needs evolve


IBM Business Analytics

Gain Control

Gain Confidence

Gain Time

Are you concerned about having too many spreadsheets? How do you manage your data? And are you able to access all your

data to create the reports the business needs? Would you like to replace manual people processes and procedures

with an automated system increasing information accuracy, repeatability, and eliminating ad-hoc information handling?

Do you have access to and confidence in the information you need to make key business decisions?

How comfortable are you with the accuracy of the data in the reports?

Would you like to reduce the risks presented by spreadsheets used for financial performance management processes like planning, budgeting and forecasting?

How long is it taking, for you to see the results of refreshed planning & forecasting data and management presentations?

What benefits do you feel your business could realize from faster, more accurate budgeting and forecasting cycles?


Sales

Marketing

Customer Service

Finance

IT

Operations

Product Development

Human Resources

Transforming Performance Management Better Information, Faster Response

9

Common planning, reporting platform Linked finance and operations Data, process, metrics standards Advanced analytics High participation, scale, performance


The only integrated Reporting, Analysis and Planning solution purpose built for workgroups and midsize organizations


IBM Cognos Express enables leaders to strike the balance and answer critical business decisions

The ONLY Reporting, Analysis and Planning solution, purpose built for workgroups and midsize organizations.


• Provide access to all data

sources to meet the needs

of various users

• Deliver self-service

visualization and reporting

for faster decision making

• Enable decision making on

mobile devices regardless

of location

Business Intelligence should …

REPORTING

DASHBOARDS

AD HOC QUERY

MICROSOFT INTEGRATION

MOBILE BI

SELF-SERVICE BI INTERACTIVE VISUALIZATION

PREDICTIVE MODELING

SCORECARDS

COLLABORATION

WHAT-IF SCENARIO MODELING

Performance Management should …

• Drive business growth with accurate plans, budgets and forecasts

• Enable users to react quickly to changing conditions with scenario modeling and workflows

• Reduce risk and save time with automated financial reporting

PREDICTIVE ANALYTICS

…extend across Business Analytics as your organization grows


IBM Cognos Express Right-sized set of capabilities to fit the business need

Cognos Express Complete User

Business Intelligence User

Performance

Management User

Visualization ✔ ✔

Mobile Devices ✔ ✔

Analysis ✔ ✔

Dashboards ✔ ✔

Ad hoc reporting ✔

Production Reporting ✔

Operational Reporting ✔

What-if Scenario Modeling ✔

Planning, Budgeting and Forecasting ✔

Scorecards ✔

Excel-Based Analysis ✔


Cognos Express Reporting

Self-service reporting and ad hoc query – Simple, intuitive authoring for novice to experts

– Different reports to meet the needs of different users

– Breadth of report coverage – operational, transactional, dashboards, ad hoc

– Connect to data and in any combination – relational, OLAP, desktop files

– Flexible report delivery via web interface, PDF, Excel, email or Portal

– Includes on the go support on PC or iPad with Active Reports.

© 2013 IBM Corporation 16

Cognos Express Planning

Automated planning, budgeting and forecasting

• Finance-managed solution (pre-built)

• Template-driven plan contribution

• Continuous planning—daily, weekly or monthly with real-time updates

• Automated workflows

• Contribute to plans over the web or from the desktop with Cognos Insight


Cognos Express Planning

Excel-based Business Analysis and Optimization

• Extends and transforms common spreadsheets for real-time business analysis and optimization

• Centrally managed data, business hierarchies, rules, calculations

• “What if” scenario modeling & write-back to analytic server

• Role-based security and clear audit trails


Overcoming the Barriers

Pre-configured solution includes everything

required for simple deployment and management

Easy to Install

Easy to Use

Self-service access empowers business users and

removes the burden from IT

Easy to Buy

Packaged and priced right… Start small, start

anywhere, deliver immediate value, and grow


Easy to Install

Benefits

– No hidden costs

– Minimum resource needed

– Quick time to value

Preconfigured “No assembly required”

All you need - Embedded – OLAP, Security, Content store,

Web server, Data integration

Central management console for installation, configuration, and deployment

From the console you can easily manage content, security, licensing and administration


Easy to Use

Benefits

– Reduce IT Backlog

– Reduce burden on IT

– Business empowered

– Minimum resource

needed

– Quick time to value

Interface for novice to advanced

users

Simple business view creation

Data viewed in business context

Right interface for the right user

Flexible delivery model


Easy to Buy

Benefits

– Start small, start anywhere

– Match projects to match

resource and budget

constraints

– Quick time to business value

– Low risk

Buy what you need and

when you need it

Low entry price point

No hidden costs

Room to grow

Affordable


Think Big. Start Small.

• Think Big

– Connect BI and Planning

– Provide a glide path to future requirements

• Start Small

– Start anywhere (Reporting, Analysis... etc)

– Create a roadmap that builds on small successes

– Modular and incremental strategy-

Benefits

•Enables project rollout to match resource capacity and budget

•Realize business benefit quickly

•Provides justification for further investment

•Allows adjustments to respond to changes in business objectives

A smart approach for workgroups and midsize organizations


IBM Financing: 0% interest

• for IBM software, hardware, storage or services • 0% for 12 months financing period with equal payments


Why IBM Delivers More Value than Other Vendors

Niche Vendors

Focus on data exploration and

visualization

Designed for personal and

departmental use

Easy to purchase and

managed by the business

Create silos of information

Multiple solutions required to

satisfy the diversity of needs

Multiple vendors and solution s

required to integrate the full BI,

ETL and middleware

Traditional Vendors

Address standard reporting,

analysis and dashboards

Typically delivered by a range of

products and technologies

Strong IT control and heavy IT

authoring

Delivers IT governed data

sources

Shifting product strategies cause

migration and implementation

pain

Lack to breadth and momentum

on Business Analytics to further

the customer journey beyond

initial needs

The IBM Difference Redefines business intelligence with a unified workspace and expanded capabilities

Proven platform for cost effective

scale

Delivers business self-service with IT

control

Delivers IT governed data and

business entered contribution

Start anywhere and address evolving

needs with continuity

Modular and integrated to deliver

optimized end-to-end solutions


Q&A

26

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© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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