cognos 8 bi product overview
TRANSCRIPT
Cognos 8 Business Intelligence
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
Top Reasons Organizations Buy BI
Respond to users need for data on timely basis Speed / Improve decision-making ability Decrease cost / Improve operational efficiency Better alignment with corporate strategy and objectives Increase revenue Ensure regulatory compliance Share information with customers / suppliers / partners
Source: Gartner Multi-Client Study Nov 2004
• 33% IT intend to purchase, up from 26% last year (Forrester)
• BI #2 on IT spending priority right behind security (Gartner)
Users with different needs Multiple data sources Diverse platforms and security systems Global deployment, multilingual support Many BI technologies deployed
BI Challenges You May Be Facing
What is Needed?
Environment Product that is open, flexible, and
can leverage existing investments
Coverage Ability to meet the needs of all the
business users and administrators with a single product
Enterprise Class Robust, reliable and scalable
software that can be deployed globally
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
What is Cognos 8 Business Intelligence?
Complete range of BI capabilities in a single product, on a single proven Web services architecture
Zero-footprint, Web interface for all users
Standardizes the delivery of information to accelerate and improve decision-making
Foundation for performance management
Cognos 8 Business Intelligence
Simpleone product, one architecture
Completeall capabilities, all users, all data
Provenproven technology from the leader in BI Scorecards
Query
Analysis
Dashboards
Reports
Event Mgnt
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
Single, Proven Web services SOA
Query, Reporting, Dashboards, Analysis, Scorecarding, Event Management
WinUNIXLINUX
Single query service and single metadata layer
provide consistent results
Single query service and single metadata layer
provide consistent results
Purpose-built, web services are rapid to deploy,
scalable and fault tolerant
Purpose-built, web services are rapid to deploy,
scalable and fault tolerant
Leverages existing assets; open security,
open data access, single open API…
Leverages existing assets; open security,
open data access, single open API…
Zero-footprint, Web UI for all
users; no client
downloads
Zero-footprint, Web UI for all
users; no client
downloads UNICODE support enables on-the-fly
multilingual support
UNICODE support enables on-the-fly
multilingual support
User
Admin
Enables rapid, low cost deployment and maintenance,and provides you with agility to meet changing business needs
REPORTING & DASHBOARDING ANALYSIS EVENT MANAGEMENT SCORECARDING
Access to Any Data Source
All capabilities against any combination of data sources (OLAP or relational); removes barriers to usage
Hides complexity from users and ensures consistency, integrity and accuracy of information
Easy to Use
User
Lowers training and support costs, and enables broad user adoption
Task-based Web interface is intuitive and
consistent
Self-service reporting and analysis speeds
information access
Drill up, down or through to information for a guided experience
Tight integration with MS Office seamlessly fits everyday usage
Mobile usage for increased productivity
Multilingual support on-the-fly for user locale
Data complexity hidden from user
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
Cognos 8 BI
All BI Capabilities in One Product
Portal Viewing Ad-hoc Query Reporting Dashboarding
Full range of BI capabilities needed to improve decision-making and manage performance
Eliminates need for multiple BI tools, lowering costs and easing standardization
Analysis Scorecarding Event Management BI Administration
Flexible Portal Creation and Support
Single, personalized view to all BI information
Centralized deployment of MyPages
Easy integration of:
Dynamic BI headline showing latest status
Key metrics Search & navigate WSRP portlets Images
Users can get immediate access to information they need; increased self-service alleviates IT backlog
Complete Report Coverage
Ad-hoc query
Personalized
Dashboard
Production
Managed
All reporting needs with a
single product
Self-Service and Ad-hoc Reporting
Flexible formatting Templates Conditional
Formatting Multiple calculations
in group and footer summaries
Compound filters Dimensional
awareness Web based interface for ease of use and broad user access
Web-based Authoring
100% Web-based Adaptive
Layout automatically adapts Group properties to reduce work Improves time to create/modify reports
Report lifecycle Enables user and IT collaboration
Flexibility Extensive chart styles and powerful
graphic design Multi-page, multi-query, multi-source Bursting, scheduling and event based
deployment Efficient yet powerful
report authoring
Dimensional Reporting
Leveraging dimensional awareness: Out-of-the-box dimensional awareness
Automatic drill capabilities
Select and filter by metadata, member, or dimensional level to personalize information
Users can access the right level of information and complexity is hidden
Dynamic Dashboards
Simply an extension of reporting No dedicated tool
required
High levels of graphic design control and rich chart styles well-suited for dashboards Gauges, maps, 3D
charts… Single authoring and viewing for reports and dashboards simplifies dashboard
creation and distribution
Adding Analysis
Why analysis Powerful self-service exploration and discovery
Start with the big picture discover issues and identify trends
Quickly assess relative performance and make powerful comparisons
Follow line of thought with multiple flow-on questions
Reporting and analysis combined Navigate by key business drivers
• Drill up, down or through in any reports or analysis
User collaboration through the report lifecycle
Consistent user experience
All the simplicity, all the power, one product
Deep, Comparative Analysis
Top down exploration and analysis by key business drivers
Automatic intelligent time trending
Designed for large data volumes
OLAP or relational data sources
Powerful comparative analysis Mixed grain analysis Simple or compound filters Nested top and bottom reports Custom sets
Analysis / reporting lifecycle
Collaboration and re-useMakes exploration and discovery
simple and accessible
Actionable Scorecards and Metrics
At a glance performance with interactive scorecard
Centralized pool of metrics organizational alignment
Projects and initiatives for collaboration on actions
Impact analysis to determine root cause
Reporting and analysis to understand performance
Improves performance management by connecting strategy to individuals
The Scorecard & Dashboard Spectrum
STRATEGY MANAGEMENT
STRATEGY MANAGEMENT
REPORTINGREPORTING
DA
SHB
OA
RD
DA
SHB
OA
RD
SCO
REC
AR
DSC
OR
ECA
RD
Cause & Effect
Strategy MapsMetric History
Actual & Target
Stoplights
Drill Through
Drill Down
Visualization
Charts
Manage
Measure
Monitor
Aggregate
Business A
ctivityB
usiness Activity
Advanced Business Event Management
Automated monitoring and management
Real Time Alerts
Within Portal or email
Automatic launching of business processes
Qualify events, Escalate actions, close the loop
Integration with BPM applications
Provides focus and accelerates time to action
Tight Integration with Planning
All BI capabilities against all planning data
Live plan, published plan, workflow
Examples: Feed plan targets into
scorecards for performance alignment
Event management on plan to manage planning / budgeting process through to completion
Cognos 8 BI provides the foundation for performance
management
Standardized delivery of planning information
Planning data united with all other enterprise data sources
Data Integration Services
Efficient and cost effective way to integrate data for BI
Ensures quality, integrity and consistency of data for BI
Superior automated dimensional modeling for high performance BI
Integrated BI metadata for an end to end solution
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
Widely Deployed, Scalable, Extensible
Large-scale enterprise deployments of ReportNet:
Large Express Delivery Company: 6,000+ users in over 50 countries
Large Asset Performance Management Software Company: 12,000+ users across 170 different companies
Large Energy Producer: 3,000+ users distributed across multiple business units
Award-winning: DM Review Readers Choice for BI 2004
Best OLAP Tool - SQL Server Magazine Readers’ Choice Awards
Cognos LeadershipIndustry Analysts
COGNOS RANKED A LEADER IN ALL FOUR FORRESTER REPORTING AND ANALYSIS CATEGORIES.
Grading BI and Analysis Solutions, August 2004
COGNOS RANKED TO OUTPERFORM IN CORPORATE PERFORMANCE MANAGEMENT
CPM Technology Audit, June 2004
COGNOS DELIVERS INCREASED PRODUCTIVITY, INCREASED REVENUES, AND REDUCED OPERATIONAL COSTS
The Real ROI from Cognos Business Intelligence
2004 BUSINESS INTELLIGENCE MARKET LEADER QUADRANT VENDOR
Magic Quadrants for Enterprise BI Suites and Platforms, 2H04
The Magic Quadrant is copyrighted April, 2004 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.
COGNOS NAMED A LEADER IN BUSINESS INTELLIGENCE BY META GROUPMETASpectrum BI Tools & Platforms, April 2004,
COGNOS ENTERPRISE PLANNING SERIES RECEIVES LEADER RANKING IN BPMMETASpectrum Business Performance Management, March 2004
COGNOS PULLS AHEAD IN BI
With a clear story for reporting, dashboards, and analytics, and no big acquisition digestion or product road-map questions looming in its future, Cognos is sitting pretty for the future of business intelligence.
Trendspotting - What's up, what's down in IT? Nucleus Research offers these insights ..., Optimize Fast Forward 20041201
Gartner: EBIS Market Leaders Quadrant Vendor
The Magic Quadrant is copyrighted November 2004 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.
Source: “Magic Quadrants for Enterprise BI Suites and Platforms, 2H04”, Gartner, November 29, 2004, H. Dresner, B. Hostmann, F. Buytendijk
Customer Success: Goodyear
"The enterprise data warehouse team has an objective to provide value faster. And that’s business value through providing the data and information to our users. We see that by using Cognos 8 BI and the single platform that we’ll be able to meet that objective.”
Sherry Neubert, Goodyear Rubber and Tire Company
Customer Success: Tyson Foods
“I would say the feature of Cognos 8 BI that we’re most excited about is the options that we have around using Cognos Power Cubes as a data source directly with Reporting. Using the cubes as data will afford us quite a bit of flexibility around serving up data dynamically and quickly in our environment…”
Rebecca Wilson, Director of Enterprise Reporting, Tyson Foods
Agenda
Needs and Challenges
What is Cognos 8 Business Intelligence?
Overview
Simplified Deployment and Ease of Use
Complete Range of Capabilities
Proven Technology
Summary
Only Cognos 8 BI Delivers…
Breadth and depth of BI capabilities in a single product – on a single, modern architecture
A single query engine and single metadata layer to ensure consistent and accurate results against any data
Zero-footprint for all users, authors, administrators
Powerful event management
Most tightly integrated solution for Corporate Performance Management
Cognos 8 Business Intelligence is the only choice for BI standardization!
Cognos 8 Business Intelligence The Only Choice for BI Standardization
Simpleone product, one architecture
Completeall capabilities, all users, all data
Provenproven technology from the leader in BI Scorecards
Query
Analysis
Dashboards
Reports
Event Mgnt