coffee shop ppt

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Bhagavan Mahavir College of Management Presented on: Marketing plan for Coffee Shop Presented by: Group no: 5 Name Roll no Nainesh Jariwala 15 Mayur Savasaviya 47 Maitri Sukhadia 49 Umang Sundhiya 50

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Page 1: Coffee Shop Ppt

Bhagavan Mahavir College of Management

Presented on:Marketing plan for Coffee Shop

Presented by:Group no: 5

Name Roll noNainesh Jariwala 15Mayur Savasaviya 47Maitri Sukhadia 49Umang Sundhiya 50

Page 2: Coffee Shop Ppt

Expression

Express your feelings beyond your dream

Page 3: Coffee Shop Ppt

Content of marketing plan for Expression coffee shop• Executive summary• Situational analysis• Marketing strategy• Financial projection• Implementation control

Page 4: Coffee Shop Ppt

Executive summaryExpression coffee shop is a coffee shop

located at Athwalines near new court, surat, Gujarat. Expression coffee shop serves all type of coffee to provide refreshment. Expression focus all type of customers such as youngsters, mature, children, professionals etc. it also serves verity in coffee and new innovations with coffee.

It adopt eco friendly environment for our coffee shop. We serve coffee in clay cup. There are eco friendly furniture use in coffee shop.

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Page 6: Coffee Shop Ppt

Situational AnalysisExpression is in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Expression offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged.Situational analysis also include• Project at glance• Market needs• SWOT analysis• Key to sucess

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Project at glanceShop name : Expression coffee shopProduct : Coffee Location : Athwalines (surat)Capacity : 4800 cups/month Raw material : Coffee bean, Milk, Sugar, Cream, Ice-

cream, ChocolateLand : 1000 sq.ftLabor : 4Cost of Project : 2815000

Page 8: Coffee Shop Ppt

Product description• Expression’s unique roasting style flavored coffee• Cold Coffee with chocolate ice-cream• Coffee with cinnamon stick• Hot coffee• Coffee with cream• Black coffee • Sugar free

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Market need• Convenience :the area of coffee shop is convenient for valuable customer because it is near to new court and college area

• Customer services :servicing the customer with superior attention is what the employee are trained to provide

• Competitive pricing :the price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee culture and café coffee day.

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Objectives • Increasing sales by 30% in a year• Retain customer satisfaction• To provide eco friendly environment. • To provide different types of innovative products as per customer’s teats and preferences.

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SWOT Analysis• Strength :

Ensure quality of productFocusing on customer teats and preferencesPricing policyConvenient areaFriendly environment

• Weakness :Existing competitorsLimited range of coffeeDifficult to maintain

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• Opportunity : Introduce online/ telephone order system Developing new product and services in future New machines of coffee maker are introduce in

market • Threats : Government rules and regulation

Key to success• Convenience• Customer attention• Pricing policy

Page 13: Coffee Shop Ppt

Marketing strategy • Vision : to make well known coffee shop of the city

• Mission : to save the world from mediocre coffee.

• Purpose :to deliver an unbeatable coffee experience.

• Punch line :“express your feeling beyond your dream”

Page 14: Coffee Shop Ppt

• Target market : Middle class, students, professionals, and

youngsters who like refreshment in their busy schedule

Children who love sweet and cold coffee

• Advertisement : In local news paper Store front display

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Positioning Expression competitive edge is based on

customer taste and preferences. There is exestitiing competitors in the market so its difficult to survive in market so we more focus on youngsters and students and for those we provide entertainment source like customer play musical instruments in our shop.

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Marketing mix Pricing:

expression pricing scheme will be based on a competitive pricing model with other similar product providers

Distribution: Expression products will be dispended from our one and only shop. we provide home delivery.

Promotion :our shop is located in traffic area so it will significantly increase visibilities.

Customer services :we provide products base on customer’s taste and preferences.

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Financial Projection Break Even Point B.E.P (in Rs.) = Total F.C / Contribution * sales = 900000 / 1500000 * 2400000  = Rs.1440000 p.a

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Annual forecasted Cost for five yearsParticulars 2011-12 2012-13 2013-14 2014-15 2015-16

Plant efficiency 85% 87% 90% 93% 95%

(A) Variable cost

Other exp

Raw material 934000 1027400 1130140 1243560 1347470

Crocary 10000 12000 15000 17000 20000

Power & Water 18000 18000 18000 18000 18000

Total(A) 962000 1057400 1163140 1278560 1385470

(B)Fixed cost

Other F.C 900000 900000 900000 900000 900000

Interest 400000 400000 400000 400000 400000

M/C repairs 5000 5000 5000 5000 5000

Depreciation 32700 32700 32700 32700 32700

Total(B) 1337700 1337700 1337700 1337700 1337700

Total(A+B) 2299700 2395100 2500840 2616260 2723170

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Forecasted sales for five yearYear Amount (Rs.)

2011-12 3400000

2012-13 4200000

2013-14 5000000

2014-15 5700000

2015-16 6000000

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Implementation control

The purpose of expression marketing plan is to serve as guide for the business. The following area will be monitoring to gauge performance: Revenue: monthly and annual Expenses : monthly and annual Customer satisfaction

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Thank you