coffee shop in kuwait project - excpr

EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com

Mr. Nayef A. Bastaki

The Founder and Managing Director for EXCPR™ CO.

COFFEE SHOP IN KUWAIT PROJECT

This project is aiming to

Measure the coffee shop market size in the State Of Kuwait

Evaluate the market shares for the coffee shops competitors in Kuwait

Find out the ability of the competitors to work at high efficient

Indicate the kind of customers for each coffee shops brand name

SUMMARY

The market size for Coffee Shop business in Kuwait is evaluated to be around 12.1% of

the total population. Furthermore, STARBUCKS COFFEE has the highest Kuwait’s

Market shares with 60.8%. While, COLUMBUS CAFÉ has almost 453 customers

for each day in each of its branch. Then, Most of the Women in Kuwait –


Market Segment- are preferring to visit CARIBOU COFFEE, with 25% of the total

segment.

As Mr. Bastaki Said, this project is aiming to evaluate the Market Size, which can be

consider as the basis for issuing the Feasibility Study of any exist business or new project –

as well. Additionally, this project is aiming to calculate the Market Share for each

competitors in the market, which is important for measuring the success factor for each

company against the dynamic market and competition. Also, this project is aiming to find

out the Market segment for each company, which give the direction for concentrate on the

same customer requirement and communication.

MARKET SIZE

As per the results of this study, there are almost 463,000 customers in Kuwait for the coffee

shops market. This number is covering about 12.1% of the total population in Kuwait. The

below figure illustrate the Pie-Chart for the same.


PLACES

Around 55% of the total COSTA Coffee shops in Kuwait are located in the Mall segment, as it

shown below. This is giving some indication and direction about the type of customer which are

targeted by COSTA coffee shops management in the State Of Kuwait.

By the same, COSTA Coffee Group in Kuwait is requested to concentrate more on the Mall’s

customer segment required.

Malls 55%

COSTA Places in Kuwait


DISTRICTS

The State of Kuwait is divided into six districts, and one of them is the Capital district, where

most of the Government Ministries and Centers were located. Additionally, most of its

residential are the Kuwait’s people.

As it shown below, the SECOND CUP coffee shops in Kuwait has almost 13% of the total coffee

shops in that district – The Capital.

SECOND CUP 13%

Coffee shops in Kuwait Capital District


TYPE OF CUSTOMERS

In this project, customers were divided into such segments - as per there common requirement.

Then, as it is illustrated below, 43% of the total COFFEE REPUBLIC’s customers are the young

people ( who’s age is less than 35 year ).

Young 43%

COFFEE REPUBLIC's customers


LADIES AND THE COFFEE SHOPS

Most of ladies in Kuwait are preferring to drink the Caribou Coffee shop drinks, than the others by

25%. See the below figure

Caribou 25%

Kuwait's Ladies with the coffee shops


BUSINESS SEGMENT

In this project, the market is also divided into many segment such as Malls, Super market, Private

companies, Universities and Schools …etc. Then, as it shown below, around 17.7% of the total

customers in private companies are choosing The coffee bean coffee shops.

The Coffee Bean 18%

The Coffee Bean and the business segment


MARKET SHARE

Starbucks brand name is one of the famous coffee shops in Kuwait, and its market share was

calculated to be almost 60.8% of the total market. This results approve that most of Kuwait’s

customers are preferring to drink Starbucks coffee than others.

Starbucks 61%

Market share for Starbucks Coffee shops


EFFICIENCY FACTOR

Finally, the Efficiency index is calculated by dividing the number of customers – for each

company- by the number of branches in Kuwait. As it shown below, the Columbus coffee

shops in Kuwait has around 450 customer per each branch per day.

0

100

200

300

400

500

600

700

Efficency factor for COLUMBUS Cafe'


About EXCPR™ CO.

EXCPR™ Co. is a Kuwait’s Business Consultancy Company, which was established

in 2011 by the founder Mr. Nayef A. Bastaki. The company is aiming to Maximize

the Profit Margin for its customer. The company is supply its services through four

channels , Study, Consultancy, Training and Business Management.

coffee shop in kuwait project - excpr

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