8/8/2019 Coffee Retailing Final

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Presented by:

Shinu Thomas

Rajeev MA

DhananjayNikhil

Siddhartha R

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INDEX

FORT CAF

COFFEE LOUNGE

COFFEE BEANZ

COFFEE CUBE

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Located at convent junction:(inside TKMpark)

New entrant into the industry

BUSINESSCoffee beans: ROUBEKA , Imported from

Dubai

Machine Used:C

arimila

FORTCAFE1.

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Classic Coffee Specialty Coffee Cold Coffee Hot Chocolate Tea

Espresso Golden Latte Iced Mocha Irish Choc Classic Assam

Americano Choc Monte Cold Caf Choc Mint Green Tea

Cappaccino Caf Mila Caf Dream Spicy Choc Lemon Tea

Latte Iced Latte Butter Scotch Hazelnut Iced Green Tea

Varietyand Assortments

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Customer Service

Employees-12

Seating Capacity-45

Working Time-11am-11pm Average Footfalls- 100-150(Mostly

Families)

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Only One coffee shop in TKM Park

Influence of destination store-GOODWILL

Lack of surrounding infrastructure .

Promotions

Advertising, Radio Programs, Word of Mouth

Pros N Cons

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7/20

2.

Located at OBERON MALL

Beans:Vendor:-CCD

Machine Used: La Cimbali

COFFEELOUNGE

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Varietyand Assortment

Hot Treats old Coffee Tea Desserts

Cappaccino Caf Frappe Masala Tea Fantasy

Sundae

Espresso Latte Choc Latte Assam Tea Black Forest

ButterScotch Gundry Delight Green Tea BrownieSundae

Irish Coffee Creamy Milkshake

Lemon Tea Mango Choc

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Customer service

Employees-4

Seating Capacity- 20

Working timings- 11.30am-11 pm

(Peak time ; Weekends 4pm-8pm)

Average footfalls- 75-150

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Location

No loyalty program and no loyal

customers.

Pros N Cons

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12/20

3.

Started in2000

4 shops till now

Vendor for Beans : TATA

Processed Coffee Powder

Plantation Coffee Beans

Machine Used: La Cimbali ( M29 Basic C)

COFFEEBEANZ

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Varietyn Assortment

Bold One Hot Special Cold Desserts

Black Stallion Irish Coffee Artic Express Black Forest

Lathe De Kochi Cinnamon Coffee Coffee Crush Black Beauty

Scottish Lathe Hot Chocolate Orange Cloud Home MakeCakes

Mocha Beanz Irish Special Simple Denime Brownie

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Customer Service

Employees -16

Seating Capacity-30

Working Timings- 10.30am-11pm Hosts various happening in the city

Price Range 30 - 150

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Prime location in the city (Opposite tomarine drive)

Adjacent lodge

NO Parking Space( Space Constraint)

Pros N Cons

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4.

Started in 2005

Business

Coffee Beans: Imported from Singapore

Types of beans:

1).ROBUSTA

2).BERRY3).ARABICA

Machine used: La Cimbali

COFFEECUBE

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Varietyand Assortment

ot Coffee Cold Coffee Cold Coffeewith Ice Cream

Ice Creams

Espresso solo Ice Strawberrylatte

Vanilla Frappe Fruit Smoothes

Cappaccino Iced Irish Mocha frappe Ice creamSundaes

Caf Latte Creamedcoffee

Caramelfrappe

Shakes With IceCreams

Caf Mocha Ice CafMocha HazelnutFrappe Special Shakes

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Customer Service

Employees- 6

Seating Capacity -52

Working timings-10

am-10

pm Price range- 45 - 175

Customer feedback form

Prime time movie @ 6

Card games,board games and puzzles

Live music events

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3 colleges in near proximity

Location-Youth Shopping Destination

Influenced by working hours in thesecolleges

Pros N Cons

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20/20

THANK YOU