Blur – Coffee and TV

A music video I have looked into

is Blur’s Coffee and TV. I have

looked into the music video

because it has been an influence

to our own considering the

creativity, the animation aspect

and the narrative.

Our group took influence due to

similarities of the two. We wish to

have a fun narrative that will

capture the audiences attention

and so I feel like looking into this

music video is a good idea.

Coffee and TV follows a narrative of a little milk cartoon

on his journey through a town in order to find the missing

boy and bring him home. On his travels he manages to

fall in love and find the missing man. I really like the fact

that it has a narrative because it draws in the audience

and you want to keep on watching to see what happens in

the end. The fact that our music video has a narrative is

what kind of relates the two and makes them similar. Our

narrative follows the Plasticine men on the journey of how

they got to the poster and how they attempted to become

the real four band members of tonic. What helps us

understand what is going on in the Blur Music Video is the

help of the Mise-en-scene. An example of this is at the

very beginning of the music video we see numerous

missing posters of a boy plus with the glum expressions

the family are pulling we get a clear view that someone is

missing so when the milk cartoon leaves we have a rough

idea why and where he is going. This is something we

need to consider, how will we make the narrative clear

enough for the audience to understand?

Goodwin

Throughout the Coffee and TV Music Video

Goodwin’s theory has been applied. My first

example is the link between lyrics and visuals.

The lyrics are sung ‘Take me away’ whilst the milk

cartoon climbs onto the back of a motor cycle and

is literally driven away. The main focus of the

Music video is for milk to find the missing man but

a short scene of the band playing is also added.

This helps Goodwin’s theory and is another way

of applying it to the Music Video. It meets the

demands of the record label as by showing the

band it helps sell their image another thing it does

is represent the indie genre as having a live

performance is a common genre convention.

As far as it goes to presenting Goodwin’s theory

in our Music Video we have created a narrative to

follow, we wish to have a live band performance

at the end and we will also have lyric to visual

links. We will also attempt to fit other aspects of

the theory in.