The male Gaze Theory is a very important theory used in RnB music videos, especially those of female artists.

Therefore, we looked further into this theory and found the following…

The concept of the gaze is one that deals with how and audience view the people presented.

For feminists, it can be thought of in the following three ways:1. How men look at women2. How women look at themselves3. How women look at other women

Camera lingers on the curves of the female’s body

Events which occur to women are presented largely in the context of a man’s reaction to these events

Relegates women to the status of objects The female viewer must experience the

narrative secondarily, by identification with the male

Firstly, we didn’t like the idea of using the Male Gaze theory throughout the whole music video.

The reason for this is because Beyoncé is known and has always been portrayed as a strong woman, even in her more emotional songs.

Therefore, we didn’t feel that it was right for us to make her seem too objectified in the view of a male audience.

However, because we still wanted to comply to the codes and conventions of RnB music videos, we included it in a small section of our music video.

We used the Male Gaze theory in our music video in the scene where they first meet. This is because Hakan’s facial expression conveys that he likes ‘what’ he sees and he wants ‘what’ he sees, which is why he walks up to Hilary and stops her.

The fact that when he stops her and she obeys his order, shows that he is in charge and his needs must be put before hers.

Next, we carefully chose her outfits and did her make up to follow the idea of the Male Gaze theory.

The cream dress which we chose for her in one of the performance scenes is very short and would be pleasing to the heterosexual male eye.

Furthermore, we used the inspiration of ‘Curley’s Wife’ in the book ‘Of Mice and Men’ and curled her hair in the scene where she is not wearing a short dress and used red lipstick on her. We used Curley’s wife as an example because her character also craved male attention.

However, because Beyoncé is known as a strong, powerful and independent character, we tried to reflect this as much as possible in the performance scenes.

Also, we tried to highlight this in the narrative of the dinner scene through making Hakan propose to Hilary as he kneels down in front of her. The variation in levels suggest that Hilary has more control and/or power as she is higher in terms of level, when compared to Hakan.

Fitting the description of Curley’s Wife.

When Hakan first sees Hilary

When Hakan stops HilaryHilary in a short dress

Hilary with red lipstick/curly hair

Hakan at a lower level than Hilary

We included many close up shots and focused heavily on the artist (Hilary) in our music video.

We also have many performance scenes in our music video where we tried to make her look as much as Beyoncé as possible.

Our music video is a narrative video which is one of the features of RnB music videos.

It follows the story of how a couple started their relationship and various points of their relationship

We tried to add brands and labels. This is mainly a factor which male artists use.

However, we still included these things with Hakan, as shown below.

BMW car Nike trainersWatch