codename big bang by lodha - sarthak estates · play village t large outdoor kids play ground...
TRANSCRIPT
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A QUICK SNAPSHOT
Codename Big Bang by Lodha
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WITH WHICH WE OPERATED
STORMED THE MARKET
WITH WHICH WE PLANNED
DUMBFOUNDED THE MARKET
WE ACHIEVED IN THIS SHORT DURATION
LAID THE FOUNDATION OF SUCCESS
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THAT CHANGED
HOW REAL ESTATE IS BOUGHT AND SOLD
THAT SAW HALF OF
THANE’S ANNUAL RESIDENTIAL BUSINESS
THAT SAW OVER 2,000 CHANNEL
PARTNERS WORK FOR A SINGLE
OPPORTUNITY 9 DAYS
WHICH SAW OVER
2,500 BOOKINGS APPLICATIONS
IS ALL IT TOOK TO MAKE CODENAME BIG
BANG THE LARGEST GLOBAL PRELAUNCH
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FOUNDATION AND PLINTH
FOR 13 TOWERS COMPLETED!
EXCAVATION OF 5 TOWERS
SET TO COMPLETE!
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THE SPEED WHICH THANE
IS TRANSFORMING IS ASTONISHING
11 KM SIX LANE TUNNEL CONNECTING
THANE TO BORIVALI APPROVED
TCS COMPLETES THE LARGEST OFFICE
LEASE DEAL IN THE COUNTRY
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Thane District
Prime Central Thane
Thane West
Thane East
PRIME CENTRAL THANE : IN A CLASS OF ITS OWN
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PRIME CENTRAL THANE : CONNECTIVITY
Seamlessly
connected all major
Business and Cultural
districts.
Prime
Central
Thane
A recent study conducted with
IMRB indicated that people are
comfortable with travelling up to 1
hour for work*
*1000 Respondents
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PRIME CENTRAL THANE : A LIFE LESS ORDINARY
• A social fabric which rivals global cities
• Over 60 Schools
• Over 5 Engineering, Medical and Law Colleges
• Over 50 Government Hospitals and Dispensaries
• Over 15 Multispecialty Hospitals | 6 Hyper Malls
• Largest Multiplex in MMR | Proximity to Sanjay
Gandhi National Park
• 3 Large Water and Amusement Parks | 2 Botanical
Gardens
• Ice Skating at Dadoji Konddev Stadium | Theme
parks
• Performing arts Centre – Gadkari Rangayathan is the
hub of drama and theatre in Thane
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Metro Monorail HCMTR
Thane Creek Waterways
PRIME CENTRAL THANE THE THROBBING HEART OF A FUTURISTIC CITY
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FOR THANE
Codename Big Bang By Lodha created a large delta.
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• Made over 5,000 intenders consider this micro-market
– Before CBB Thane (W) RE sales was only ~ 425-450 units /month
• Inducted CPs across MMR to the micro-market
– O er ,7 CPs ere et a d told about Tha e story
• Confided in investors to focus on Thane
– Over 60% of CBB applicant considered it as investment
What CBB did to RE in Thane (W)?
Generated Demand
Roped-in Influencers
Created Believability
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Location
Act. type
Month
Base psf
Kolshet,
Thane (W)
Pre-launch
No 3
7,500
Kolshet,
Thane (W)
Pre-launch
Mar 5
7,500
GB Road,
Thane (W)
Launch
Ja 5
8,100
What CBB did to RE in Thane (W)?
Before CBB After CBB
Pokhran Road,
Thane (W)
Pre-launch
Sep 5
12,500
Balkum,
Thane (W)
Pre-launch
Sep 5
8,080-8,640
Balkum,
Thane (W)
Pre-launch
No 5
8,800
New Pre-launch / Launch price:
Rs. 7,500-8,100psf
New Pre-launch / Launch
price:
Rs.8,080 - 8,800psf
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A QUICK GLANCE
THE NEIGHBOURHOOD
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A BEAUTIFUL LIFE FOR THE ASPIRATIONAL
YOUNG CONSUMER
- India’s foremost Master Architect
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AN URBAN OASIS
Acres of Gree scape
A fair share of personal greens for all
Optimized to reduce concrete footprint
& maximize greens
A pedestrian friendly neighborhood
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LIMITLESS AMENITIES
• A mega clubhouse spread over 25,000 sq. ft.
• Fully featured gymnasium
• Multipurpose indoor courts – basket ball, volley ball
• Indoor games area – table tennis, carrom, chess,
snooker
• Grand indoor play area by KidzFun
• Cricket Field, Tennis courts & Basketball courts
• Play village – large outdoor kids play ground
• Multiple Swimming Pools
• Mini clubhouse with Gymnasium, indoor games
roo a d outdoor kid s play area
• Ample provision for quality retail - convenience
store, laundry, medical clinic & ATM.
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MASTER PLANNED
By the best in the world
Architectural design
HAFEEZ CONTRACTOR
Landscape Design:
SITETECTONIX, SINGAPORE
Services planning:
BURO HAPPOLD
Interior design
HBA, UK
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DIFFERENTIATED
A pedestrian friendly landscape.
25 acres of high quality open spaces.
1000s of trees for sports and recreation.
A complete forest area.
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DESIRABLE APARTMENTS
– Fully air-conditioned homes with Marbital©
flooring
– L-Shaped living/ dining rooms
– Highly efficient layouts with high carpet
utilization
– Separate utility area, store, pooja niche built-
in wardrobe
– Branded Electrical switches / sockets
– Excellent natural lighting and cross ventilation
– Luxurious finishes in every part of apartment
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UNDERSTANDING OF LAYOUTS
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1 BED APARTMENT
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2 BED OPTIMA
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2 BED ULTIMA
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A NEIGHBOURHOOD.
What s ore?
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GET READY
TO WITNESS
THE BIRTH OF A NEW
NEIGHBOURHOOD
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A GREEN FIELD PROJECT
NOT CONSTRAINED BY PRIOR PLANNING OR
DEVELOPMENTS
A DEVELOPMENT BASED ON PRINCIPLES OF NEW
URBANISM
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REPUTATIONAL PREMIUM
The premium residents are willing to pay for the pride of living in a great
neighbourhood
FUTURE APPRECIATION
Planned neighbourhoods command a premium of approx. 10% as compared to
other developments
WHY IS THERE A CLAMOUR FOR PLANNED
NEIGHBOURHOODS? EVEN AT A PREMIUM?
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Opens on News-1
THE
BOOKING
WINDOW
YES. 15 DAYS FROM NOW.
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Closes on News-2
THE
BOOKING
WINDOW
YES. AN 11 DAY WINDOW.
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News-3 NO.
IS THIS
COMPLETE
LAUNCH?
IT S .
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News-4
EARLY BOOKING
PRIVILEGE
OFFER
EPO.
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News-5
SALES
METHODOLOGY
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News-6
THE
REAL
PRIVILEGE BEFORE LAUNCH
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News-7
THE
INVENTORY NEW INVENTORY
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News-8
THE LAUNCH
PRICE
REVELATION ON 3RD FEB 2016
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BIGGEST
NEWS
THE REAL
EPO BENEFIT.
EPO PRICE
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EPO
PRICE
FOR
1 BED APARTMENT
57.51
EPO benefit on 1BHK Rs. 1.26 lacs
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EPO PRICE .
EPO Price 1 BHK 2 BHK Optima 2 BHK Ultima
Carpet area 453 551 640
Starting Price
(Silver Band) 57.51 71.37 83.07
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ADDITIONAL CHARGES .
Charges
(Rs. Lacs)
Building Dev
Charges
Building Other
Expenses Other Charges
1BHK 3.96 4.68 1.26
2BHK Optima 3.96 5.76 1.26
2BHK Ultima 3.96 6.39 1.26
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Fresh
Inventory
Early
allocation
EPO
Discount
1 & 2 BED
APARTMENTS
By
Application
Only
EPO
Window
18-28th Feb
2016
Details 1 BHK 2 BHK
Optima
2 BHK
Ultima
EPO Staring
Price (Rs. Lacs) 57.51 71.37 83.07
Launch Price
(Rs. Lacs) 58.77 72.90 84.78
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THANK YOU !