Bootstrapping your Startup

Learn to CodeMay 17, 2013

Barbara Tassa, Co-Founderbarbara@weblishpal.comtwitter: @barbie_t or @weblishpalSkype: barbara.tassa

Monday, May 20, 13

Path to Success

1. Concept

2. Identify problem, solution, market research, rough business plan how to make money

4. Hire Rockstar Team

5. Build Amazing Product

3. Raise Funding

6. Launch

7. Grow Revenues

8. Acquisition / IPO

Monday, May 20, 13

Real Startup Roadmap

1. Concept Genesis

2. Identify problem, solution, market research, rough business plan how to make money

3. Form Team

4. Prototype

5. User Testing6. Revisions

7. User Testing

8. Build9. Select Beta User Base

11. Track User Growth / Show Revenue Potential

10. Launch

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It’s a hard knock life...

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What You Should Know How To Do

1. Clearly Identify Your Problem & Customer2. Estimate Market Size3. How you will make money4. Prototype, Show Customers, Iterate5. Skill sets you need to add to your startup6. Realistically estimate costs & runway7. Work Within the Startup Community8. Pitch9. Manage a Team10. Manage Yourself

Monday, May 20, 13

*Plan for No Money

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1. Problem & Customer

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Problem Q’s

1. Who is your end paying customer?

2. How “painful” is the problem?

3. How do they currently resolve pain?

4. How many people share this problem?

5. Is it feasible to get paid for resolving this problem?

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User Personas + Stories

Who am i?My AttitudesWhat I care aboutMy GoalsMy InterestsMy PersonalityMy SkillsMy DreamsMy Relationship with Tech

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2. Market Info

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Key Market Metrics1. Market Size = Total Units * Price

2. Your Market Potential (or Share): 10% of Market (not ideal)or bottom up (California Wineries)

3. Your PriceAverage Market Price? Higher? Lower? Why?

4. Growthwhy: Growth Drivers (tech, demographics, migration, etc)how much: %for how long: next 5 years

5. CompetitorsHow many? Share for each?

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3. Making Money

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Type of Revenue Models1. Subscription

ex. Netflix, Crunch Gym2. Advertising

ex. Google3. Direct Purchase

ex. Amazon, Zappos, Safeway4. Rental / Pay-per-Use

ex. Rent the Runway, Zipcar5. Transaction Fees

ex. PayPal, Visa6. Leads/Referrals

ex. Trulia, Zillow, LearnHub7. Time/Consulting

ex. McKinsey

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Testing Revenue Streams

1. Landing Pages

2. Google Ad Test

3. FB Ad test

4. People you know buying

5. Where else can you reach customers?

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4. Prototyping

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Types of Prototypes

1. Paper

2. Keynote/Word

3. Coded

$, fast

$$$, time consuming

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5. Skill Sets

Coder

Biz Designer

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6. Financial Projections

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7. Startup Community

1. Startup Events- Demo nights, hackathons, meetups, coffees

2. Consultants- Know what you’re getting into

3. VCs, Angels- Build relationships

Overall: what can YOU do for other people?

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8. Pitching

7 Second

30 Second 2 min

5 min

20 min

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8. Pitching

A. Build Relationships

B. Find alternate sources of funding (grants, hackathons, crowdfunding)

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9. Managing Team

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10. Managing Yourself

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