CODAL ANAYLSIS ON PERFUME TRAILERS

Demi Wrenn

Dior Addict AdvertVisual – In the Dior Addict perfume trailer the location is in St Tropez, South of France. The lighting in the advertisement is extremely bright when outside as the sun is shinning and there is blue skies. This is good because it brings across a pessimistic vibe to the overall trailer which draws peoples attention. They use a variety of different camera shows to Daphne Groenevelddancing around and having fun in St Tropez. The entire advert includes bright bubbly coloursto attract the target audience. Audio – Throughout the trailer the song in the background is I love you, Ono by Stereo Total. This is an uplifting song that fits in with the happy atmosphere of the trailer. Another sound effect within the trailer is when the girl blinks there is a click and it makes the trailer a lot more cheekier. The final bit of audio that is used in the trailer is at the end where they describe the product, by stating the iconic fragrance. Narrative – The main story of the clip is the fact that the model is wearing the perfume and everywhere she goes she is getting attention from the men in the clip. The shots of her on the beach is just her having fun and then it goes into her walking through the streets and dancing just basically showing her having a good time. Textual – There isn't a lot of titles in the advert, only at the end of the clip when stating what the product is.Technical - The trailer is extremely fast passed, this is in a good way because everything fits in together and it all make sense in the audiences head. There are a variety of different shots in the trailer such as establishing to extreme close ups to establish the location as well as the models features.

Christina Aguilera Fragrance• Visual – This ten second trailer is extremely bright throughout in terms of lighting. This

automatically creates a positive vibe to the trailer and the way the audience view it. The fact that she is modeling her own perfume is a form of celebrity endorsement as people or fans are most likely to buy it because they know its her.

• Audio – In this short trailer there is backing music to influence the seductively of the atmosphere followed by a voice over of Christina Aguilera herself saying ‘sometimes its all you have to wear’ then a man with an American accent states ‘Christina Aguilera the new fragrance.’ This promotes the fragrance as it is her talking and also the man following it creates a different feel to this advert.

• Narrative – As explained the advert is short; therefore, you would assume that there would be no narrative. However there is even though it is short. You see Christina taking of her robe and walking over to the perfume bottle, she then sprays it onto her and her back turns into the pattern of the bottle. Stating that the smell is that beautiful you don’t even have to wear clothes.

• Textual – The only text in the trailer is at the end where the logo of the product is on the screen as well as the website and a photograph of the bottle of perfume itself.

Armani Code

• Visual -