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COCONUT SAP SUGARINDUSTRY ROADMAP
Department of AgriculturePhilippine Coconut Authority
COCONUT SAP SUGARINDUSTRY ROADMAP
Presented during the 1st National Coconut Sap Sugar CongressHotel Marco Polo Hotel, Davao City, Philippines / 5-6 March 2012
COCONUT SAP SUGARINDUSTRY ROADMAP
Department of AgricultureBureau of Agricultural ResearchDepartment of AgricultureDepartment of Agriculture
Philippine Coconut Authority
COCONUT SAP SUGARINDUSTRY ROADMAP
Presented during the 1st National Coconut Sap Sugar CongressHotel Marco Polo Hotel, Davao City, Philippines / 5-6 March 2012
THE ROAD MAP1. A blueprint of the focused and unified
industry plans and directions.
2. A comprehensive assessment of themagnitude and opportunities of the industry.
3. Basis of implementing programs and projectsto address issues and concerns of the
industry.
4.The yardstick of achieving plansat a given timeline and investment.
1. A blueprint of the focused and unifiedindustry plans and directions.
2. A comprehensive assessment of themagnitude and opportunities of the industry.
3. Basis of implementing programs and projectsto address issues and concerns of the
industry.
4.The yardstick of achieving plansat a given timeline and investment.
THE ROAD MAP1. A blueprint of the focused and unified
industry plans and directions.
2. A comprehensive assessment of themagnitude and opportunities of the industry.
3. Basis of implementing programs and projectsto address issues and concerns of the
industry.
4.The yardstick of achieving plansat a given timeline and investment.
1. A blueprint of the focused and unifiedindustry plans and directions.
2. A comprehensive assessment of themagnitude and opportunities of the industry.
3. Basis of implementing programs and projectsto address issues and concerns of the
industry.
4.The yardstick of achieving plansat a given timeline and investment.
COCONUT SAP SUGARCOCONUT SAP SUGARAn Alternative SweetenerAn Alternative Sweetener
COCONUT SAP SUGARCOCONUT SAP SUGARAn Alternative SweetenerAn Alternative Sweetener
http://www.noble-house.tk/html/engels/Gula_Java/Coconut_blossom_sugar/Gandhi-coconut_blossom_sugar_antidote_against_misery.html
“The juice of the coconut tree can betransformed into a sugar as soft as honey…Nature created this product such that it couldnot be processed in factories. Palm sugar canonly be produced in palm tree habitats.
“Local populations can easily turn the nectarinto coconut blossom sugar. It is a way to solvethe world's poverty. It is also an antidoteagainst misery.”Mohan das K. Gandhi 3.5.1939
Mahatma Gandhi largely experimented with food; it wasimportant to him. His personal diet was vegetarian andconsisted of 1 litre of goat's milk; 150g wheat and rice; 75gleaf vegetables; 125g other vegetables; 25g lettuce; 40gghee and 40-50g coconut blossom sugar.
http://www.noble-house.tk/html/engels/Gula_Java/Coconut_blossom_sugar/Gandhi-coconut_blossom_sugar_antidote_against_misery.html
“The juice of the coconut tree can betransformed into a sugar as soft as honey…Nature created this product such that it couldnot be processed in factories. Palm sugar canonly be produced in palm tree habitats.
“Local populations can easily turn the nectarinto coconut blossom sugar. It is a way to solvethe world's poverty. It is also an antidoteagainst misery.”Mohan das K. Gandhi 3.5.1939
Mahatma Gandhi largely experimented with food; it wasimportant to him. His personal diet was vegetarian andconsisted of 1 litre of goat's milk; 150g wheat and rice; 75gleaf vegetables; 125g other vegetables; 25g lettuce; 40gghee and 40-50g coconut blossom sugar.
http://www.noble-house.tk/html/engels/Gula_Java/Coconut_blossom_sugar/Gandhi-coconut_blossom_sugar_antidote_against_misery.html
“The juice of the coconut tree can betransformed into a sugar as soft as honey…Nature created this product such that it couldnot be processed in factories. Palm sugar canonly be produced in palm tree habitats.
“Local populations can easily turn the nectarinto coconut blossom sugar. It is a way to solvethe world's poverty. It is also an antidoteagainst misery.”Mohan das K. Gandhi 3.5.1939
Mahatma Gandhi largely experimented with food; it wasimportant to him. His personal diet was vegetarian andconsisted of 1 litre of goat's milk; 150g wheat and rice; 75gleaf vegetables; 125g other vegetables; 25g lettuce; 40gghee and 40-50g coconut blossom sugar.
http://www.noble-house.tk/html/engels/Gula_Java/Coconut_blossom_sugar/Gandhi-coconut_blossom_sugar_antidote_against_misery.html
“The juice of the coconut tree can betransformed into a sugar as soft as honey…Nature created this product such that it couldnot be processed in factories. Palm sugar canonly be produced in palm tree habitats.
“Local populations can easily turn the nectarinto coconut blossom sugar. It is a way to solvethe world's poverty. It is also an antidoteagainst misery.”Mohan das K. Gandhi 3.5.1939
Mahatma Gandhi largely experimented with food; it wasimportant to him. His personal diet was vegetarian andconsisted of 1 litre of goat's milk; 150g wheat and rice; 75gleaf vegetables; 125g other vegetables; 25g lettuce; 40gghee and 40-50g coconut blossom sugar.
GLOBAL INDUSTRYSITUATION
Philippines52%
Indonesia24%
Thailand13%
USA5%
Australia3%
Singapore3%
COUNTRY
IndonesiaThailandAustralia
PhilippinesSingapore
USA
GLOBAL INDUSTRYSITUATIONSingapore
3%
KEY PLAYERS
Source: https://www.alibaba.com
COUNTRY MANUFACTURER TRADER DISTRIBUTOR
Indonesia 4 5Thailand 5Australia 1
Philippines 14 5 1Singapore 1
2
KEY PLAYERS
PRODUCT BRANDSGLOBALLY AVAILABLE
Indonesia
IndonesiaThailand
Indonesia
PRODUCT BRANDSGLOBALLY AVAILABLE
Indonesia
ThailandThailand
Indonesia
Thailand
Growing interests ofthe exporters and
trading sectors due toincreasing demand inthe local and export
market
REGION Producers Trader Exporter
Region I-IVB 1
Region IVA 4
Bicol Region 1 1
Region VI 1
Region IX 1
Region X 11 1
Region XI 5 2
Region XII 7 2
Region XIII 5 3
Growing interests ofthe exporters and
trading sectors due toincreasing demand inthe local and export
market
REGION Producers Trader Exporter
Region I-IVB 1
Region IVA 4
Bicol Region 1 1
Region VI 1
Region IX 1
Region X 11 1
Region XI 5 2
Region XII 7 2
Region XIII 5 3Davao Region
19%
Region XII21%
LOCAL INDUSTRYSITUATION REGION Producers Trader Exporter
Region I-IVB 1
Region IVA 4
Bicol Region 1 1
Region VI 1
Region IX 1
Region X 11 1
Region XI 5 2
Region XII 7 2
Region XIII 5 3
Region IVB3%
Region IVA3%
Bicol Region5%
Region VI3%
CARAGA11%
REGION Producers Trader Exporter
Region I-IVB 1
Region IVA 4
Bicol Region 1 1
Region VI 1
Region IX 1
Region X 11 1
Region XI 5 2
Region XII 7 2
Region XIII 5 3
Region VI3%
Region IX3%
Region X32%
Davao Region19%
CARAGA11%
THE PHILIPPINE BRANDSTHE PHILIPPINE BRANDS
EXPORT VOLUMEA surging trend inproduction and marketdemand as healthy andnatural product from2007 to present.
50,000
-
10,000
20,000
30,000
40,000
2009
Coco Sugar Export Volume (Kg)
EXPORT VOLUME
Current Export Price:US$ 4.50 - 6.50 per pound
2009 2010 2011*
Coco Sugar Export Volume (Kg)
*Partial Data / Source: PCA-MDD, 2011
Current Export Price:US$ 4.50 - 6.50 per pound
EXPORT DESTINATION
USA
CANADA
FRANCE
MIDDLE EAST
NORWAY
Source: PCA-MDD
EXPORT DESTINATION
FRANCE
MIDDLE EASTASIA
JAPANS. KOREA
NORWAY
PHILIPPINES
AUSTRALIA
NEWZEALAND
ASIAPHILIPPINES
INDUSTRY MILESTONES
2007PCA funded GI Analysis of CocoSugar thru FNRI-DOSTDr. Trinidad Trinidad
March 7: Press Release about the GIIntroduction in Korean MarketPromotion in the Export Market
2011-presentIntensive promotion asPCA’s promising productpushed by Admin Forbes
1995Coco Sugar Project of PCA
Funded by FAO in ZRC - Dr.Magat
2002-05Coco Sugar TechnologyDevelopment thru COGENT inBalingasag, Misamis Oriental
RM Cruz, Luisa Molo and JoyGamolo and Erlene Manohar
2007PCA funded GI Analysis of CocoSugar thru FNRI-DOSTDr. Trinidad Trinidad
March 7: Press Release about the GIIntroduction in Korean MarketPromotion in the Export Market
INDUSTRY MILESTONES
2007PCA funded GI Analysis of CocoSugar thru FNRI-DOSTDr. Trinidad Trinidad
March 7: Press Release about the GIIntroduction in Korean MarketPromotion in the Export Market
2008-2010CommercializationCoco Natura Branding & Packaging
Establishment of Aroman Women’sNatural Food Producer
Ms. Erlene Manohar ; Mr. TammyJalos; Ms. Elvira Silva; and Engr..Evelyn Caro
1995Coco Sugar Project of PCA
Funded by FAO in ZRC - Dr.Magat
1997-2001SCTNP Technology wasdeveloped - Dr. Magat
2006Introduced the Coco Sugar in theCoco Week Trade Fair - RM Cruzand Ms. Erlene Manohar
Coco Sugar Processing Projectsupported by former Admin. Garin
2007PCA funded GI Analysis of CocoSugar thru FNRI-DOSTDr. Trinidad Trinidad
March 7: Press Release about the GIIntroduction in Korean MarketPromotion in the Export Market
INDUSTRY MILESTONES1. Established the health benefits of coconut sap sugar classified as
low GI (35) alternative sweetener for diabetics2. Developed an industry with vast economic prospects in the local
and global market3. Product quality improvement of commercially viable and low
investment farm level technology4. Set forward an industry with competitive advantage in local and
export market.5. Generated jobs for rural communities and provided immediate
source of income6. Developed a marketing scheme for sustainability of the industry
1. Established the health benefits of coconut sap sugar classified aslow GI (35) alternative sweetener for diabetics
2. Developed an industry with vast economic prospects in the localand global market
3. Product quality improvement of commercially viable and lowinvestment farm level technology
4. Set forward an industry with competitive advantage in local andexport market.
5. Generated jobs for rural communities and provided immediatesource of income
6. Developed a marketing scheme for sustainability of the industry
INDUSTRY MILESTONES1. Established the health benefits of coconut sap sugar classified as
low GI (35) alternative sweetener for diabetics2. Developed an industry with vast economic prospects in the local
and global market3. Product quality improvement of commercially viable and low
investment farm level technology4. Set forward an industry with competitive advantage in local and
export market.5. Generated jobs for rural communities and provided immediate
source of income6. Developed a marketing scheme for sustainability of the industry
1. Established the health benefits of coconut sap sugar classified aslow GI (35) alternative sweetener for diabetics
2. Developed an industry with vast economic prospects in the localand global market
3. Product quality improvement of commercially viable and lowinvestment farm level technology
4. Set forward an industry with competitive advantage in local andexport market.
5. Generated jobs for rural communities and provided immediatesource of income
6. Developed a marketing scheme for sustainability of the industry
Comparative GI’s of Sugars
0
10
2 0
3 0
4 0
5 0
6 0
G I
C O C O S U G A R C O C O S Y R U P T A B L E S U G A R
GlycemicIndex (GI)below 55 isconsideredlow.
0
10
2 0
3 0
4 0
5 0
6 0
G I
C O C O S U G A R C O C O S Y R U P T A B L E S U G A R
Source: FNRI GI Results (Trinidad, 2011)
GlycemicIndex (GI)below 55 isconsideredlow.
Comparative GI’s of Sugars
0
10
2 0
3 0
4 0
5 0
6 0
G I
C O C O S U G A R C O C O S Y R U P T A B L E S U G A R0
10
2 0
3 0
4 0
5 0
6 0
G I
C O C O S U G A R C O C O S Y R U P T A B L E S U G A R
Source: FNRI GI Results (Trinidad, 2011)
TappingTapping
Coco Sap Coco SugarCoco Syrup
BoilingBoiling GranulationGranulation
Cooperative/Agripreneurs/ProducersP7.50/L
SUPPLY-VALUE CHAIN OF COCONUT SAPSUGAR ENTERPRISE
Exporter
Distributor
ConsumerConsumer
Consolidator(Foreign-based)
Consolidator(Foreign-based)
US$ 4.50 – 6.50 /pound
Coco Sugar Coco Sugar
GranulationGranulation DryingDrying
Coco Sugar
PackagingPackaging
Cooperative/Agripreneurs/Producers
P175/Kg
SUPPLY-VALUE CHAIN OF COCONUT SAPSUGAR ENTERPRISE
ConsolidatorConsolidatorExporterExporter
DistributorDistributor RetailerRetailer
P200/Kg
P200/KG
P250/Kg – P300/Kg
P200/KgP200/Kg
P250/Kg
Improved Product Utilization
RawSugar
BottledSugar
Improved Product Utilization
BottledSugar
OtherUses
AS FARM LEVEL AGRI-BUSINESSAS FARM LEVEL AGRI-BUSINESS
Source of incomeof local people incoconut growingcommunities inNorth and SouthCotabato, Davao,Misamis Oriental,Alabat, Quezonand in the BicolRegion
Source of incomeof local people incoconut growingcommunities inNorth and SouthCotabato, Davao,Misamis Oriental,Alabat, Quezonand in the BicolRegion
INCOME GENERATION
PCA-CSPC’s ShareP200 @ P25/Kg
P1,750
80LCoconut Sap
80LCoconut Sap
10KgCoco Sap Sugar
10KgCoco Sap Sugar
Manangguete’sShare P420
PCA-CSPC’sShare P180
Women Processor’sShare P500 @ P50/Kg
P600
Traders/Consolidators
10 Kg RepackagedCoco Sap Sugar
10 Kg RepackagedCoco Sap Sugar
P1,750
PROD’N COSTCoco Sap – P7.50/LFirewood – P10/KgWater & Utilities – P5/KgTranspo of Sap – P4/KgMarketing P12/KgPackaging Materials – P0.8/Kg
INCOME GENERATION
PCA-CSPC’s ShareP200 @ P25/Kg
Based on AromanCoco Sap SugarProduction and
Marketing
10 Kg RepackagedCoco Sap Sugar
10 Kg RepackagedCoco Sap Sugar
10 Kg RepackagedCoco Sap Sugar
10 Kg RepackagedCoco Sap Sugar
Retailer
End Consumer
P2,000
P2,500
INPUT COSTTransportation Cost – P7/KgCoco Sap Sugar – P175/KgPackaging Materials – P2/Kg
INPUT COSTTransportation Cost – P7/KgCoco Sap Sugar – P200/KgPackaging Materials – P2/Kg
COMPARISON OF INCOME INONE HECTARE FARM
Product Ave. Prod’n Ave. CostFarmGate
(P/Kg)
Gross Income(P)
Copra 1000 17,880 35 35,000CoconutSugar 9000 943,050 175 1,575,000
Assumptions:1) 1kg of Coco Sugar = 4 Coconut Trees (dwarf var.);2) Average Annual Coco Sugar Production is 9000 kg/ha3) Annual Productive Copra Production is equal to 1000 kg/ha4) 750 kilos per month/ha
CoconutSugar 9000 943,050 175 1,575,000
COMPARISON OF INCOME INONE HECTARE FARM
Gross Income(P)
NetIncome (P)
AverageIncome inRegion XII
(2009)
Annual PerCapita Poverty
Threshold(2009)
35,000 17,120 96,000 16,841
1,575,000 631,950 96,000 16,841
Assumptions:1) 1kg of Coco Sugar = 4 Coconut Trees (dwarf var.);2) Average Annual Coco Sugar Production is 9000 kg/ha3) Annual Productive Copra Production is equal to 1000 kg/ha4) 750 kilos per month/ha
1,575,000 631,950 96,000 16,841
STATUS
MARKETING SCHEME
STATUS PROPOSED
MARKETING SCHEME
PROPOSED
PRIMARYPRODUCERS(Farm Level)
Licensed/Registered*
Certification,License
Certification, License Traders/Retailers
Fig.1. Present Structure of Coco Sugar Marketing
Product 1
HIGH MID
Certification, License Traders/Retailers
Product 2
PRIMARYPRODUCERS(Farm Level)
Licensed/Registered*
Inputs(Raw Materials and Labor)
Other Processing Inputs(Product Improvement)
Primary Market
Traders/Retailers
Unregistered
Fig.1. Present Structure of Coco Sugar Marketing
Other Processing Inputs(Product Improvement)
Consumer Market
MID LOW*registered to PCA
Traders/Retailers
Product 2
PRIMARYPRODUCERS(Farm Level)
Certified Products
Certification,License a/
Certification,License /a
a/ voluntary orregulatory
Traders/Retailers
Certified Products
HIGH END MARKET(Domestic and International Market)
Certification,License /a
Traders/Retailers
Fig. 2. Proposed Marketing Structure with Accreditation
PRIMARYPRODUCERS(Farm Level)
Certified Products
Inputs
Other Processing Inputs(Product Improvement)
Primary Market
Traders/Retailers
Certified Products
Other Processing Inputs(Product Improvement)
Consumer Market
HIGH END MARKET(Domestic and International Market)
Traders/Retailers
Fig. 2. Proposed Marketing Structure with Accreditation
PROJECTED SUPPLY REQUIREMENTFOR ALTERNATIVE SWEETENER AND
OPPORTUNITIES
PROJECTED SUPPLY REQUIREMENTFOR ALTERNATIVE SWEETENER AND
OPPORTUNITIES
PROJECTED SUPPLY REQUIREMENTFOR ALTERNATIVE SWEETENER AND
OPPORTUNITIES
PROJECTED SUPPLY REQUIREMENTFOR ALTERNATIVE SWEETENER AND
OPPORTUNITIES
PROSPECTS1. Increasing number of diabetic people 346 M
in the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;
2. Growing interests of consumers on naturaland healthy products in the local and globalmarket;
3. Shift of consumers’ interest onorganic and natural products
4. Development of quality andcompetitive product; and
5. Increasing demand and growinginterest of the business sectors in theexport and domestic scenario.
1. Increasing number of diabetic people 346 Min the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;
2. Growing interests of consumers on naturaland healthy products in the local and globalmarket;
3. Shift of consumers’ interest onorganic and natural products
4. Development of quality andcompetitive product; and
5. Increasing demand and growinginterest of the business sectors in theexport and domestic scenario.
PROSPECTS1. Increasing number of diabetic people 346 M
in the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;
2. Growing interests of consumers on naturaland healthy products in the local and globalmarket;
3. Shift of consumers’ interest onorganic and natural products
4. Development of quality andcompetitive product; and
5. Increasing demand and growinginterest of the business sectors in theexport and domestic scenario.
1. Increasing number of diabetic people 346 Min the world, in USA 23.6 M and 8 M in thePhilippines (WHO, 2011) as possible users ofthe product;
2. Growing interests of consumers on naturaland healthy products in the local and globalmarket;
3. Shift of consumers’ interest onorganic and natural products
4. Development of quality andcompetitive product; and
5. Increasing demand and growinginterest of the business sectors in theexport and domestic scenario.
DIABETES STATISTICS
Source: 2005–2008 National Health andNutrition Examination Survey
DIABETES STATISTICS
Source: 2007–2009 National Health InterviewSurvey estimates projected to the year 2010
PROJECTED REQUIREMENT FORALTERNATIVE SWEETENER
1,000
11,000
21,000
31,000Projected Requirement (MT)
Assumptions1. 346 M people are diabetics worldwide, (WHO, 2011);2. Computation of daily sugar intake is based on the Recommended Daily Intake (RDI)
for diabetic which is 5g daily;3. Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4. Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and 2016-5%
1,0002012 2013 2014
PROJECTED REQUIREMENT FORALTERNATIVE SWEETENER
Projected Requirement (MT)
Assumptions1. 346 M people are diabetics worldwide, (WHO, 2011);2. Computation of daily sugar intake is based on the Recommended Daily Intake (RDI)
for diabetic which is 5g daily;3. Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4. Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and 2016-5%
Basic Source of Data: WHO
2014 2015 2016
INDUSTRY GOAL
“DEVELOPMENT OF THECOCONUT SAP SUGAR
INDUSTRY FOR HEALTH ANDEMANCIPATION OF THE
COCONUT FARMERS FROMPOVERTY”
Coconut blossom sugar provides a way to solveworld’s poverty, as antidote against misery
Gandhi: 3. 5. 1939, Source: htpp//www.
“DEVELOPMENT OF THECOCONUT SAP SUGAR
INDUSTRY FOR HEALTH ANDEMANCIPATION OF THE
COCONUT FARMERS FROMPOVERTY”
INDUSTRY GOAL
“DEVELOPMENT OF THECOCONUT SAP SUGAR
INDUSTRY FOR HEALTH ANDEMANCIPATION OF THE
COCONUT FARMERS FROMPOVERTY”
Coconut blossom sugar provides a way to solveworld’s poverty, as antidote against misery
Gandhi: 3. 5. 1939, Source: htpp//www.
“DEVELOPMENT OF THECOCONUT SAP SUGAR
INDUSTRY FOR HEALTH ANDEMANCIPATION OF THE
COCONUT FARMERS FROMPOVERTY”
PLANS PROGRAMSPROGRAMS TARGETS
DRIVERS OF INDUSTRY DEVELOPMENT
Production
Supply of Sap
R&D
ProcessTechnologySupply of Sap
Labor input
ProcessTechnology
MedicalResearch
DRIVERS OF INDUSTRY DEVELOPMENT
R&D
ProcessTechnology
Market
PromotionProcessTechnology
MedicalResearch
Promotion
ProductStandards
INDUSTRY DEVELOPMENT PLAN
FOR DOMESTIC MARKET1. Promote utilization to
produce healthy and naturalhigh-end products
2. Conduct further research onthe health benefits of theproduct
3. Develop low input productprocessing and affordableequipment
4. Provision of capital forcommercial scale production
FOR THE EXPORT MARKET1. Increase the volume of
production to address theincreasing demand
2. Standardize processing forproduct quality compliance
3. Strict compliance to theGMP-HACCP and otherregulatory requirements
4. Establish internationaltrading system and marketlinkages
FOR DOMESTIC MARKET1. Promote utilization to
produce healthy and naturalhigh-end products
2. Conduct further research onthe health benefits of theproduct
3. Develop low input productprocessing and affordableequipment
4. Provision of capital forcommercial scale production
FOR THE EXPORT MARKET1. Increase the volume of
production to address theincreasing demand
2. Standardize processing forproduct quality compliance
3. Strict compliance to theGMP-HACCP and otherregulatory requirements
4. Establish internationaltrading system and marketlinkages
INDUSTRY DEVELOPMENT PLAN
FOR DOMESTIC MARKET1. Promote utilization to
produce healthy and naturalhigh-end products
2. Conduct further research onthe health benefits of theproduct
3. Develop low input productprocessing and affordableequipment
4. Provision of capital forcommercial scale production
FOR THE EXPORT MARKET1. Increase the volume of
production to address theincreasing demand
2. Standardize processing forproduct quality compliance
3. Strict compliance to theGMP-HACCP and otherregulatory requirements
4. Establish internationaltrading system and marketlinkages
FOR DOMESTIC MARKET1. Promote utilization to
produce healthy and naturalhigh-end products
2. Conduct further research onthe health benefits of theproduct
3. Develop low input productprocessing and affordableequipment
4. Provision of capital forcommercial scale production
FOR THE EXPORT MARKET1. Increase the volume of
production to address theincreasing demand
2. Standardize processing forproduct quality compliance
3. Strict compliance to theGMP-HACCP and otherregulatory requirements
4. Establish internationaltrading system and marketlinkages
INPUTS FOR INDUSTRY DEVELOPMENT
1. Dwarf varieties such as EGD, MRD, Catigan are high sapproducers that can be planted for expansion of supplysource
2. Low GI classification of coconut sugar and the highelement contents are product advantage for marketpromotion;
3. Emerging natural and healthy sap-based products suchas coconut sap syrup and spread will enhance
product utilization and diversification; and
4. Existing local brands are already available inthe global market and increasing marketdestinations
1. Dwarf varieties such as EGD, MRD, Catigan are high sapproducers that can be planted for expansion of supplysource
2. Low GI classification of coconut sugar and the highelement contents are product advantage for marketpromotion;
3. Emerging natural and healthy sap-based products suchas coconut sap syrup and spread will enhance
product utilization and diversification; and
4. Existing local brands are already available inthe global market and increasing marketdestinations
INPUTS FOR INDUSTRY DEVELOPMENT
1. Dwarf varieties such as EGD, MRD, Catigan are high sapproducers that can be planted for expansion of supplysource
2. Low GI classification of coconut sugar and the highelement contents are product advantage for marketpromotion;
3. Emerging natural and healthy sap-based products suchas coconut sap syrup and spread will enhance
product utilization and diversification; and
4. Existing local brands are already available inthe global market and increasing marketdestinations
1. Dwarf varieties such as EGD, MRD, Catigan are high sapproducers that can be planted for expansion of supplysource
2. Low GI classification of coconut sugar and the highelement contents are product advantage for marketpromotion;
3. Emerging natural and healthy sap-based products suchas coconut sap syrup and spread will enhance
product utilization and diversification; and
4. Existing local brands are already available inthe global market and increasing marketdestinations
OBJECTIVES
1. To increase the production trend of the coconut sap sugarto address the increasing market demand;
2. To capture at least 1% of the projected average worldrequirement of diabetics for alternative sweetener from2012-2016 which is estimated at an average of 36 MMTafter 5 years
3. To conduct in-depth medical researches to supportproduct promotion;
4. To introduce innovations to lower the cost ofproduction, processing and packaging thru Rand D;
5. To safeguard product quality to maintain thecompetitive advantage of the product in theglobal market.
1. To increase the production trend of the coconut sap sugarto address the increasing market demand;
2. To capture at least 1% of the projected average worldrequirement of diabetics for alternative sweetener from2012-2016 which is estimated at an average of 36 MMTafter 5 years
3. To conduct in-depth medical researches to supportproduct promotion;
4. To introduce innovations to lower the cost ofproduction, processing and packaging thru Rand D;
5. To safeguard product quality to maintain thecompetitive advantage of the product in theglobal market.
OBJECTIVES
1. To increase the production trend of the coconut sap sugarto address the increasing market demand;
2. To capture at least 1% of the projected average worldrequirement of diabetics for alternative sweetener from2012-2016 which is estimated at an average of 36 MMTafter 5 years
3. To conduct in-depth medical researches to supportproduct promotion;
4. To introduce innovations to lower the cost ofproduction, processing and packaging thru Rand D;
5. To safeguard product quality to maintain thecompetitive advantage of the product in theglobal market.
1. To increase the production trend of the coconut sap sugarto address the increasing market demand;
2. To capture at least 1% of the projected average worldrequirement of diabetics for alternative sweetener from2012-2016 which is estimated at an average of 36 MMTafter 5 years
3. To conduct in-depth medical researches to supportproduct promotion;
4. To introduce innovations to lower the cost ofproduction, processing and packaging thru Rand D;
5. To safeguard product quality to maintain thecompetitive advantage of the product in theglobal market.
EXPECTED OUTPUTS
1. Increased production to meet the average projected marketdemand of 36 MMT by the end of 2016;
2. Increased foreign market demand and addressed the requirementsof prospective users ( the diabetics);
3. Conducted medical health researches in support of marketpromotion
4. Carried out R & D to improve processing andpackaging technologies;
5. Established accreditation system of coconut sapsugar processing plants and certified quality sap-products.
1. Increased production to meet the average projected marketdemand of 36 MMT by the end of 2016;
2. Increased foreign market demand and addressed the requirementsof prospective users ( the diabetics);
3. Conducted medical health researches in support of marketpromotion
4. Carried out R & D to improve processing andpackaging technologies;
5. Established accreditation system of coconut sapsugar processing plants and certified quality sap-products.
EXPECTED OUTPUTS
1. Increased production to meet the average projected marketdemand of 36 MMT by the end of 2016;
2. Increased foreign market demand and addressed the requirementsof prospective users ( the diabetics);
3. Conducted medical health researches in support of marketpromotion
4. Carried out R & D to improve processing andpackaging technologies;
5. Established accreditation system of coconut sapsugar processing plants and certified quality sap-products.
1. Increased production to meet the average projected marketdemand of 36 MMT by the end of 2016;
2. Increased foreign market demand and addressed the requirementsof prospective users ( the diabetics);
3. Conducted medical health researches in support of marketpromotion
4. Carried out R & D to improve processing andpackaging technologies;
5. Established accreditation system of coconut sapsugar processing plants and certified quality sap-products.
PROJECTED PRODUCTION
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Vol
um
e, M
T
Assumptions:1)Target production is based on the current production capacity which is 70MT and
increases threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Intake
for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4) Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and2016-5%
-
5,000
2012 2013 2014
Target Production Capacity Projected Demand Based on the Diabetic Incidence
PROJECTED PRODUCTION
Assumptions:1)Target production is based on the current production capacity which is 70MT and
increases threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Intake
for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4) Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and2016-5%
2014 2015 2016
Projected Demand Based on the Diabetic Incidence
PROJECTED PRODUCTION
YEARTarget Production
Capacity (MT)
Projected DemandBased on the Diabetic
Incidence (MT)2012 2102013 6302014 1,8902015 5,670
Assumptions:1)Target production is based on the current production capacity which is 70MT and
increase threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Sugar
Intake for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4) Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and2016-5%
2015 5,6702016 17,010
PROJECTED PRODUCTIONProjected Demand
Based on the DiabeticIncidence (MT)
ProductionGap (MT)
3,789 3,57912,629 11,99918,944 17,05425,258 19,588
Assumptions:1)Target production is based on the current production capacity which is 70MT and
increase threefold every year;2) Computation of daily sugar intake is based on the Recommended Daily Sugar
Intake for diabetic which is 5g daily;3) Computation of annual requirement of alternative sweetener is based on the
percentage of diabetics multiplied by RDI of sugar and number of days[[(346Mx.01)X(5*365)]/(1000g/Kg)]/(1000Kg/MT)
4) Percentage of target diabetics : 2012-1%; 2013-2%; 2014-3%; 2015-4%; and2016-5%
25,258 19,58831,573 14,563
EQUIVALENT NUMBER OF COCONUT TREES
YEARProjected Target
Production Capacity (KG)
2012 210,0002013 630,0002014 1,890,0002015 5,670,000
Conversion:1) 1Kg of Coco Sugar = 4 trees (dwarf varieties)2) 340,000,000 Bearing Trees in 2011 (PCA-BAS, 2011)
2015 5,670,0002016 17,010,000
EQUIVALENT NUMBER OF COCONUT TREES
Projected TargetProduction Capacity (KG)
RequiredNumber of Trees
Share inBearing Trees
2,301 0.00068%6,904 0.00203%
20,712 0.00609%62,137 0.01828%
Conversion:1) 1Kg of Coco Sugar = 4 trees (dwarf varieties)2) 340,000,000 Bearing Trees in 2011 (PCA-BAS, 2011)
62,137 0.01828%186,410 0.05483%
CONSTRAINTS & ISSUES
OBJECTIVESTo increase production of alternative
coconut sap sweetener by three folds fromthe present production capacity
To enhance current market status andestablish stable markets
To enhance current market status andestablish stable markets
To conduct medical research to supportproduct promotion and generateinnovations to lower the cost of
production thru R&D
CONSTRAINTS & ISSUES
CONSTRAINTSTo increase production of alternative
coconut sap sweetener by three folds fromthe present production capacity
Limited supply of raw material (sap)
To enhance current market status andestablish stable markets
Unstable market demand and supplyvolume for export market; andWide range of product pricing due tovarying production cost.
To enhance current market status andestablish stable markets
Unstable market demand and supplyvolume for export market; andWide range of product pricing due tovarying production cost.
To conduct medical research to supportproduct promotion and generateinnovations to lower the cost of
production thru R&D
No in-depth medical research on thehealth benefits of the product and lack ofcomparative study with existing syntheticsugar-free sweeteners
OBJECTIVES
To safeguard product quality andcompetitive advantage in the global
market
• Growing numbers of processing plants withno standard processing technologies;
• Delayed issuance of PNS for product qualityprotection;
• Unregulated processing and product qualitycompliance which is prone to productadulteration; and
• Unaffordable organic certification to SMEs
CONSTRAINTS & ISSUES
• Growing numbers of processing plants withno standard processing technologies;
• Delayed issuance of PNS for product qualityprotection;
• Unregulated processing and product qualitycompliance which is prone to productadulteration; and
• Unaffordable organic certification to SMEs
CONSTRAINTS
• Growing numbers of processing plants withno standard processing technologies;
• Delayed issuance of PNS for product qualityprotection;
• Unregulated processing and product qualitycompliance which is prone to productadulteration; and
• Unaffordable organic certification to SMEs
CONSTRAINTS & ISSUES
• Growing numbers of processing plants withno standard processing technologies;
• Delayed issuance of PNS for product qualityprotection;
• Unregulated processing and product qualitycompliance which is prone to productadulteration; and
• Unaffordable organic certification to SMEs
STRATEGIES
1. Planting of selected varieties and mapping of areassuitable for high yield and quality sap production;
2. Comprehensive promotion of the health benefits ofcoconut sap sugar as a natural product;
3. Intensive medical research to support the healthclaims about the coconut sap sugar and other sap-
based products;4. Exhaustive R and D on coconut sap-based
products and market development ; and5. Enhanced utilization of the coconut sap
and sugar thru development of coconut-sap based high-end products.
1. Planting of selected varieties and mapping of areassuitable for high yield and quality sap production;
2. Comprehensive promotion of the health benefits ofcoconut sap sugar as a natural product;
3. Intensive medical research to support the healthclaims about the coconut sap sugar and other sap-
based products;4. Exhaustive R and D on coconut sap-based
products and market development ; and5. Enhanced utilization of the coconut sap
and sugar thru development of coconut-sap based high-end products.
STRATEGIES
1. Planting of selected varieties and mapping of areassuitable for high yield and quality sap production;
2. Comprehensive promotion of the health benefits ofcoconut sap sugar as a natural product;
3. Intensive medical research to support the healthclaims about the coconut sap sugar and other sap-
based products;4. Exhaustive R and D on coconut sap-based
products and market development ; and5. Enhanced utilization of the coconut sap
and sugar thru development of coconut-sap based high-end products.
1. Planting of selected varieties and mapping of areassuitable for high yield and quality sap production;
2. Comprehensive promotion of the health benefits ofcoconut sap sugar as a natural product;
3. Intensive medical research to support the healthclaims about the coconut sap sugar and other sap-
based products;4. Exhaustive R and D on coconut sap-based
products and market development ; and5. Enhanced utilization of the coconut sap
and sugar thru development of coconut-sap based high-end products.
PROGRAM/PROJECTSStrategic Approach for Promotion and Development of the
Coco Sap Sugar Industry (SAPDCI) Program
Project Components:1. Mapping of production areas and establishment of community-
based processing plants;2. Identification of coconut varieties ideal for sap sugar production;
3. Development of economically feasible processingtechnologies and equipment/facilities ;
4. Market promotion and development based ondemand projections;
5. Formulation of accreditation and regulatorysystems for quality certified coconut sapsweeteners and other sap-based products .
Strategic Approach for Promotion and Development of theCoco Sap Sugar Industry (SAPDCI) Program
Project Components:1. Mapping of production areas and establishment of community-
based processing plants;2. Identification of coconut varieties ideal for sap sugar production;
3. Development of economically feasible processingtechnologies and equipment/facilities ;
4. Market promotion and development based ondemand projections;
5. Formulation of accreditation and regulatorysystems for quality certified coconut sapsweeteners and other sap-based products .
PROGRAM/PROJECTSStrategic Approach for Promotion and Development of the
Coco Sap Sugar Industry (SAPDCI) Program
Project Components:1. Mapping of production areas and establishment of community-
based processing plants;2. Identification of coconut varieties ideal for sap sugar production;
3. Development of economically feasible processingtechnologies and equipment/facilities ;
4. Market promotion and development based ondemand projections;
5. Formulation of accreditation and regulatorysystems for quality certified coconut sapsweeteners and other sap-based products .
Strategic Approach for Promotion and Development of theCoco Sap Sugar Industry (SAPDCI) Program
Project Components:1. Mapping of production areas and establishment of community-
based processing plants;2. Identification of coconut varieties ideal for sap sugar production;
3. Development of economically feasible processingtechnologies and equipment/facilities ;
4. Market promotion and development based ondemand projections;
5. Formulation of accreditation and regulatorysystems for quality certified coconut sapsweeteners and other sap-based products .
INDUSTRY ROAD MAP FRAMEWORK (2013-2016)
Established reliable supply ofquality cocosugar to comply
with the market demand in 2014
Increased by 50% thecommunity-based processing
plants in 2015
Increased production by 17,010 MT andgained the rank of top exporter in 2016
Implementedprograms to
increase supplyand marketpromotion
2013
Established reliable supply ofquality cocosugar to comply
with the market demand in 2014
INDUSTRY ROAD MAP FRAMEWORK (2013-2016)
SAPDCI
FRAMEWORK
Established reliable supply ofquality cocosugar to comply
with the market demand in 2014
Increased by 50% thecommunity-based processing
plants in 2015
Increased production by 17,010 MT andgained the rank of top exporter in 2016
SAPDCI
FRAMEWORK
Implementedprograms to
increase supplyand marketpromotion
2013
Established reliable supply ofquality cocosugar to comply
with the market demand in 2014
ACTION PLANS
1. Identification of best varieties for coconut sapproduction and mapping of existing stands of dwarfvarieties;
2. Establishment of certification system for assuredproduct quality standards;
3. Strict implementation of PNS in conformity with theinternational standards ;
4. Development of an “organic certificationsystem” affordable to local producers butacceptable to international requirements ;
5. Strategic R and D on medical, healthbenefits, product quality and packaging.
1. Identification of best varieties for coconut sapproduction and mapping of existing stands of dwarfvarieties;
2. Establishment of certification system for assuredproduct quality standards;
3. Strict implementation of PNS in conformity with theinternational standards ;
4. Development of an “organic certificationsystem” affordable to local producers butacceptable to international requirements ;
5. Strategic R and D on medical, healthbenefits, product quality and packaging.
ACTION PLANS
1. Identification of best varieties for coconut sapproduction and mapping of existing stands of dwarfvarieties;
2. Establishment of certification system for assuredproduct quality standards;
3. Strict implementation of PNS in conformity with theinternational standards ;
4. Development of an “organic certificationsystem” affordable to local producers butacceptable to international requirements ;
5. Strategic R and D on medical, healthbenefits, product quality and packaging.
1. Identification of best varieties for coconut sapproduction and mapping of existing stands of dwarfvarieties;
2. Establishment of certification system for assuredproduct quality standards;
3. Strict implementation of PNS in conformity with theinternational standards ;
4. Development of an “organic certificationsystem” affordable to local producers butacceptable to international requirements ;
5. Strategic R and D on medical, healthbenefits, product quality and packaging.
WORK AND FINANCIAL PLANTHRUST TARGETS
1. IncreaseProduction
• Varietal selection and mapping of areas withhigh sap-yielding trees• Establishment of more sap sugar processing
plants
2. IncreaseMarketDemand
• Intensive market promotion and positioning• Establishment of competitive advantage thru
product quality development
3. IncreaseProductUtilization
• develop sap sugar-based high-end products• Information dissemination of the health benefits
of the sap sugar (i.e. congress, conferences andseminars)
3. IncreaseProductUtilization
• develop sap sugar-based high-end products• Information dissemination of the health benefits
of the sap sugar (i.e. congress, conferences andseminars)
4. Quality Control • Strict implementation of regulatory policies• GMP-HACCP and PNS compliance
5. MedicalResearch
• Continuous R and D on nutritional facts andhealth benefits• Study on the effects of the coconut sap sugar to
diabetics and dieters
WORK AND FINANCIAL PLANTARGETS BUDGET
• Varietal selection and mapping of areas withhigh sap-yielding trees• Establishment of more sap sugar processing
plants
50 M
• Intensive market promotion and positioning• Establishment of competitive advantage thru
product quality development
25 M
• develop sap sugar-based high-end products• Information dissemination of the health benefits
of the sap sugar (i.e. congress, conferences andseminars)
15M• develop sap sugar-based high-end products• Information dissemination of the health benefits
of the sap sugar (i.e. congress, conferences andseminars)
15M
• Strict implementation of regulatory policies• GMP-HACCP and PNS compliance
5M
• Continuous R and D on nutritional facts andhealth benefits• Study on the effects of the coconut sap sugar to
diabetics and dieters
20 M
Department of AgriculturePhilippine Coconut Authority
SAPDCI PROGRAMTotal Budget : 125 MSAPDCI PROGRAM
Total Budget : 125 M
Department of AgricultureBureau of Agricultural ResearchDepartment of AgricultureDepartment of Agriculture
Philippine Coconut Authority
SAPDCI PROGRAMTotal Budget : 125 MSAPDCI PROGRAM
Total Budget : 125 M
ISANG MATUWID NA LANDASPARA SA MAUNLAD NA
INDUSTRIYA
ISANG MATUWID NA LANDASPARA SA MAUNLAD NA
INDUSTRIYA
SALAMAT PO. . . . .
ISANG MATUWID NA LANDASPARA SA MAUNLAD NA
INDUSTRIYA
ISANG MATUWID NA LANDASPARA SA MAUNLAD NA
INDUSTRIYA
SALAMAT PO. . . . .