cochran - mobile web 2 sms
DESCRIPTION
MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions KANE COCHRANTRANSCRIPT
![Page 1: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/1.jpg)
MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRANHR FLORIDA
AUG 29, 2011Friday, August 5, 2011
![Page 2: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/2.jpg)
Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
Friday, August 5, 2011
![Page 3: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/3.jpg)
Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
Friday, August 5, 2011
![Page 4: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/4.jpg)
Friday, August 5, 2011
![Page 5: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/5.jpg)
Mobile LandscapeFriday, August 5, 2011
![Page 6: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/6.jpg)
The devicesFriday, August 5, 2011
![Page 7: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/7.jpg)
The devices
Smartphones Feature phones
Friday, August 5, 2011
![Page 8: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/8.jpg)
The devices
feature phones by 2014
smartphones will outpace
Friday, August 5, 2011
![Page 9: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/9.jpg)
MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS
Friday, August 5, 2011
![Page 10: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/10.jpg)
Mobile PhasesFriday, August 5, 2011
![Page 11: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/11.jpg)
MOBILE WEBPHASE I
Friday, August 5, 2011
![Page 12: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/12.jpg)
what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off
Friday, August 5, 2011
![Page 13: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/13.jpg)
what it’s not: static, the desktop, a brochure, to be ignored
Friday, August 5, 2011
![Page 14: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/14.jpg)
Phase I - Mobile landing pagesFriday, August 5, 2011
![Page 15: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/15.jpg)
Recommended: Full mobile career site
live demo
Friday, August 5, 2011
![Page 16: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/16.jpg)
The devices
social + mobile?
but what about
Friday, August 5, 2011
![Page 17: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/17.jpg)
Our devices are personalFriday, August 5, 2011
![Page 18: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/18.jpg)
Our devices are personalFriday, August 5, 2011
![Page 19: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/19.jpg)
are personalour devices
Friday, August 5, 2011
![Page 20: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/20.jpg)
live demoMOBILE
Mobile Personalization w/ Social JobMatcherFriday, August 5, 2011
![Page 21: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/21.jpg)
1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events
WHAT WE WANTED TO DO
Mobile events pageFriday, August 5, 2011
![Page 22: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/22.jpg)
live demoMOBILE EVENTS PAGE
Mobile events pageFriday, August 5, 2011
![Page 23: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/23.jpg)
Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget: 80% still feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’
Friday, August 5, 2011
![Page 24: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/24.jpg)
TEXT MESSAGINGPHASE II
Friday, August 5, 2011
![Page 25: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/25.jpg)
what it is: immediate, on-demand, contextual, real-time, utility and FAST
Friday, August 5, 2011
![Page 26: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/26.jpg)
SMS is the most widely used
data application on the planet
Friday, August 5, 2011
![Page 27: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/27.jpg)
60% say me too
Friday, August 5, 2011
![Page 28: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/28.jpg)
Friday, August 5, 2011
![Page 29: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/29.jpg)
dedicated or shared
Friday, August 5, 2011
![Page 30: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/30.jpg)
SMS Alerts
Aug 29, 2011 1:20 pm
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Friday, August 5, 2011
![Page 31: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/31.jpg)
SMS Alerts
Aug. 29, 2011 1:20 pm
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Sept 3, 2011.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
Friday, August 5, 2011
![Page 32: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/32.jpg)
SMS Alerts
Aug. 29, 2011 10:34 am
Big news! We just launched our new internal innovation site. Now you can share your great ideas for how to take our company to new heights.
Visit http://bit.ly/iN0vAte to submit, rate, and review new ideas.
Employee Alerts
Friday, August 5, 2011
![Page 33: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/33.jpg)
SMS Alerts
Aug. 29, 2011 2:20 pm
Hi Kane. Just a reminder that you have an interview tomorrow, Aug 30 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
Friday, August 5, 2011
![Page 34: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/34.jpg)
SMS Search
DEMOSMS SEARCH
Friday, August 5, 2011
![Page 35: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/35.jpg)
SMS: Key takeaways
SMS is everywhere ... everywhere
On-demand nature is perfect for quick access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms search] strategies
Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing
Friday, August 5, 2011
![Page 36: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/36.jpg)
MOBILE APPSPHASE III
Friday, August 5, 2011
![Page 37: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/37.jpg)
what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle
Friday, August 5, 2011
![Page 38: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/38.jpg)
so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
Friday, August 5, 2011
![Page 39: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/39.jpg)
Mobile Apps: Augmented RealityFriday, August 5, 2011
![Page 40: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/40.jpg)
Mobile Apps: Augmented RealityFriday, August 5, 2011
![Page 41: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/41.jpg)
Mobile Apps: Augmented RealityFriday, August 5, 2011
![Page 42: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/42.jpg)
Mobile Apps: Interview SchedulingFriday, August 5, 2011
![Page 43: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/43.jpg)
Mobile Apps: OnboardingFriday, August 5, 2011
![Page 44: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/44.jpg)
Mobile Apps: Employee CollaborationFriday, August 5, 2011
![Page 45: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/45.jpg)
Augmented Reality w/ LayarFriday, August 5, 2011
![Page 46: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/46.jpg)
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarFriday, August 5, 2011
![Page 47: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/47.jpg)
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarFriday, August 5, 2011
![Page 48: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/48.jpg)
Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Friday, August 5, 2011
![Page 49: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/49.jpg)
OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)
Friday, August 5, 2011
![Page 50: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/50.jpg)
what it is: dynamic, quick, flexible, international, growingand visual (look below)
Friday, August 5, 2011
![Page 51: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/51.jpg)
what it is: dynamic, quick, flexible, international, growingand visual (look below)
Friday, August 5, 2011
![Page 52: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/52.jpg)
Mobile Barcodes: OutdoorFriday, August 5, 2011
![Page 53: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/53.jpg)
Mobile Barcodes: Store SignageFriday, August 5, 2011
![Page 54: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/54.jpg)
Mobile Barcodes: Events Contact CardFriday, August 5, 2011
![Page 55: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/55.jpg)
Mobile Barcodes: Key takeaways
Big 3 Drivers: Search, Display, Promo
Mobile Ads -> Landing or content page
Mobile barcode adoption on the rise
Open webpages, create SMS, display dynamic text and create contacts
Media campaign integration: outdoor, print, store signage, web, and more
Gives mobile users options
Friday, August 5, 2011
![Page 56: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/56.jpg)
Visual recapFriday, August 5, 2011
![Page 57: Cochran - Mobile web 2 sms](https://reader033.vdocuments.us/reader033/viewer/2022061217/54b431e44a79592b5c8b456e/html5/thumbnails/57.jpg)
KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank YouFriday, August 5, 2011