E N T E R T H E D A R K

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A S I G N I F I C A N T C AT E G O RY

O P P O R T U N I T Y F O R C O L A /

D A R K S P I R I T M I X E R S

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*SOURCE: IWSR Spirit Mix Derivative Vol Assessment 2018 - Forecast Vol Data CAGR 2013-17 – Total Channels

DARK SPIRIT FINISHED DRINK TRENDS ARE

SHOWING POSITIVE GROWTH

OPPORTUNITIES…

We have the opportunity to tap into this consumer demand

The majority growth in Cola

mixers is

driven by the premium segment

In 2017, Cola remains the

number one mixer category in

volume ahead of Tonic

Premium

Dark Spirits

+7%Premium

Spiced Rum

+47%COLAS

TONIC

193 million L

114 million L Colas mixed with US Whiskey

is growing (39.7m Litres)

+7%*

Within Colas mixed with Rum, Spiced

Rum is the fastest growing (22.7m

Litres)

+13%*

Cola is the most popular mixer for the biggest spirit categories in GB

Away from home, the top spirit & mixer drinks consumed by spirit drinkers contain Cola

Most popular mixers for spirits

Source: GGA Mixed drinks report 2018.

Other than Gin, Vodka as well as dark spirits like Whiskey, Rum, Brandy and Tequila are the biggest spirit categories

Source: CGA BrandTrack

A N O P P O R T U N I T Y T H AT

W I L L B E D R I V E N B Y T H E

B R A N D L E A D E R

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T H E W O R L D ’ S O R I G I N A L ‘ M I X E D D R I N K ’A t l a n t a , G e o r g i a , M a y 8 , 1 8 8 6

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For the first time in over 130 years, Coca-Cola has granted access to its secret recipe,

inviting some of the world’s top mixologists to push creative boundaries and put their

stamp on a new generation of cutting-edge mixers designed to pair perfectly with dark

spirits.

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OUR FIRST COLLABORATION IN 133 YEARS

For the inaugural batch of four variants, master mixologists from across Europe

were invited to a secret location in London to attend a co-creation workshop.

The bartending elite spent hours tinkering with the Coca-Cola secret formula,

developing ground-breaking flavours that perfectly pair with dark spirits.

THE MAGIC HAPPENED THIS YEAR

SMOKY NOTES

By Max Vennings

Three Sheets,

London

SPICY NOTES

By Adriana Chia

Antigua Compan ̃i ́a de las Indias, Barcelona

&

Pippa Guy

American Bar The Savoy, London

HERBAL NOTES

By Antonio

Nevares,

Dr Stravinsky,

Barcelona

WOODY NOTES

By Alex

Lawrence,

Dandelyan,

London

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01 SMOKY NOTES 03 HERBAL NOTES 04 WOODY NOTESDeveloped with:

Max Venning

Key ingredients:

Smokey notes of Ylang-Ylang,

Ambrette Seed, Oak Extracts

Aroma

Bonfire wood smoke

Taste

Cigar Smoke and Grassy Notes

Garnish:

Orange Peel

Aftertaste

Lingering cut grass

Pairs beautifully with aged spirits

particularly whisky or spiced

rums

Pairing ExamplesWoodford ReserveBarcardi Ocho

Developed with:

Adriana & Pippa

Key ingredients:

Spicy notes, lime, ginger, rosemary,

Jasmine and jalapeno

Aroma

Red and green bell pepper

Taste

Classic Coca-Cola with subtle ginger

and spiced paprika seasoning

Garnish:

Ginger Slice

Aftertaste

The spicy notes come through on the

finish with distinct chiller and red pepper

Spicy version adds a bite to the cola

which work really well with tequila.

Really brings alive with sweater and

Tennessee Whisky. And also works

very well with spiced rum.

Pairing Examples:Bacardi Carta BlancaBarcardi Cuatro/Ocho/Patron tequila

Developed with:

Antonia

Key ingredients:

Hops, dill seeds, Tagetes and

Lemongrass

Aroma

Mint, chamomile and anise

Taste

Chamomile, spearmint and liquorice

flavored coke

Garnish:

Apple Slice

Aftertaste

Lingering chamomile, mint and cola

When mixed with aged rum the minty

notes of a pleasant touch of Mojito.

Adds a freshness to Scotch Whisky

that is more subtle with a bourbon

Can work really well with Cognac and

Vodka

Pairing Examples:

Grey GooseGrey Goose

Developed with:

Alex Lawrence

Key ingredients:

Woody notes of Patchouli, Balsam,

Copiba, Basil

Aroma

Similar to Coke Classic but with

subtle new oak, pencil shavings.

Taste

Not dissimilar to reg coke but with

more of a pine woody note

Garnish:

Basil Leave

Aftertaste

Drier than Classic but with a subtle

pine and faint lingering smoke

When on own difference to reg coke

is very subtle. However, when

mixed with age spirits the woody

notes dramatically enhance

Pairing Examples:

Jack Daniels Rye

Gentleman Jack

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Single 200ml Selection

in 12x200ml Hood and Tray board

Launch timing: June 2019

Stand out, premium packaging with serving suggestions for Coca-Cola Signature Mixers

12x200ml Hood and Tray board with serving suggestions

£1m Media Spend to Accelerate the Dark Sprit & Signature Mixer Occasion

Behind the scenes with Coca-Cola Signature Mixer Mixologists

Behind the scenes with Coca-Cola Signature Mixer Mixologists

Behind the scenes with Coca-Cola Signature Mixer Mixologists

Social media New CCSM Instagram Page leveraging

Coca-Cola followership

Digital OOH Behind the scenes content with Mixologists

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Example Pairings with Bacardi Brown Forman…. Signature Pairings to

be created across Spirit

Partners…..

+

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1 The Bar & Back of Bar 2 The Table The Bartender & Training

E N T E R T H E

D A R K

WIN WITH SHOPPER: LICENSED

3

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Pairing Guide Mixology Booklet & Recipes

Mixing Guidelines & Serves to educate Shoppers & Consumers