Consumer Behaviour

Group members: - Cindytia- Gabriella- Januarika- Jonathan

- Marco- Reynard

- Welly

Coca-cola Product Line Mixes

Coca-Cola New Product

Coca-Cola New Product

Through the activity “Share a Coke”, Coca-Cola launch new layout with various of popular names.

In order to celebrate 70th Indonesia Independence, this product present 70 popular name in Indonesia in the product layout. Through this layout, it will represent name as something personal and unique.

Observe the shoppers

Description

Picture on the left:- The woman is already in the middle age stage, she squat quite long to look

at instant noodle product. When we observe, she squat for like 3 minutes long to decide on what instant noodle she will chose. The consideration is the product packaging because she had a hard time choosing the plastic packaging instant noodle when suddenly she look around and find the noodle cup and immediately take it. Because I think she prefer eating noodle cup which is more convenience (no need plate to cook). She chose the mie sedaap cup and take it a lot.

The picture on the right:- The man is also in the middle age stage, around 40ish. He shop very quickly and no need to take a long consideration. At that time he take a look at fit bar product. After taking a look a bit, he chose the big package where it contains 5 fit bar in one package. It is cheaper and more suitable to his needs. After that he immediately pay at the cashier using the credit card. He shops very quick and no need long consideration.

Thank You