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Is COCA-COLA the perfect business-

Every think of a perfect business. A business with noloss, a business with high margin of profit, a business

where income continuously flows.yes they

arebut along with them there have some other

element also which make a business perfect-------

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Universal product-

It can be used by any body, regardless of

age. It is daily consumable by all the family, regardless

of their income. Turn up as a necessity for daily user.

Is Coca-Cola have this-

Coca-Cola can be used by any body regard less of

age

It is daily consumable by all the family, because of its

prices

For daily user it became necessity

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Inelastic demand-

the market demand of the product is not

very sensitive to the prices of the product.

Is Coca-Cola have this-

Demand of coke is not very sensitive to the prices.

Increase in the prices dont make a big effect on the

demand of the product.

Price of 300ml coke will rise to 15 rs now but that is

because of inflation and still there have no big

fluctuation in the demand of coke.

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Low labor requirement-

off course, every business have employees and that is

the biggest expense for the employer, less the labor more the

businessIs Coca-Cola have this-

Coke manufacturing is basically capital intensive.

Manufacturing of liquid and bottling of liquid is totally automatic.

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Low overhead-

not only the labor cost, per unit cost must be minimum,

in a perfect business overhead should be minimum.

Is Coca-Cola have this-

Raw material is very cheap.(water and co2)

Local manufacturing

Distribution channel

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Unique product and services-

perfect business must have a unique product

and services, which is identical in the bunch of products.Innovative ideas for promotion will be there.

Is Coca-Cola have this-

Secret syrup for giving the product a different taste.

Mainly red color is the symbol of Coca-Cola.

Unique promotion campaign

Gany k khyt mai ganyre kitho

Thanda matlab Coca-Cola

Maa ky hath ka khana

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The product of the perfect business will be easily portable from one

place to another and for minimizing the cost its should be of

recyclable nature which increase the margin of the profit

Is Coca-Cola have this- Coca-Cola keep its process of making secret ingredients of syrup at

one place and make its in its own company only and export it to

other factory which make cold drink on a contract base.

Coca-Cola makes the recyclable bottle and use that bottle again

and again which increase the margin of its profit.

Profit margin of Coke is around to 40% of the total which is very high.

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