2014 under supervision of

Prof. Nadir Haredi

Created & Presented BySema FarhoudEbtessam ElshemyMariam Eldekin

Muhammed ElwazeryAhmed Hamdy

Karim Adel

MBA - IMC

Was invented in May 1886 , and now being sold in more than 200

countries.

It’s one of the most popular soft drink across the globe.

Coca-Cola Brands

Coca Cola World Wild

the main objective of Coca-Cola Company as a business entity is profit maximization

creating awareness informing and educating consumers and buyers encouraging a liking for the company’s products over competitors encouraging product trial among potential new

customers increasing short-term sales reassuring customers and reinforcing their particular

desirable buying behavior generating information from customers creating sales lead

Objectives of C-Cola Campaign

Coca-Cola is a pioneer in 360 degree Communications.In it’s IMC it focuses on:FamilyHappinessCultureMusicSports

IMC of Coca-Cola

Coca-Cola Slogans

Tools of IMC

Advertising

Coca-Cola uses the concept of aggressive advertising to promote its products

Print Media Point of sale Materials Outdoor AdvertisingTV, newspapers, magazines, billboards, bus stops …

Direct Marketing

Offering C-Cola products in restaurants, hotels ,.. As a stand for the cold drink.

Internet Marketing

Coke has been advertised through social media as well. As reported by Stratmann (2011) “Coke Zone is one such example which involves online interaction with the consumers for the marketing purpose.”We can’t also neglect the hugest campaign of “share Coca-Cola with…”

Sales Promotion

Offering soft drinks with promotional offers to attract the consumers . you can find tons of coupons, rewards, gifts, free

vacations, and return back allowance.. Discounted price during special occasions.

EX. During Ramadan For example, Coke Zero has built a reversed pyramid; it was an

ingenious idea for its merchandising strategy. Its aim is to prove that nothing is impossible, so does Coke Zero which has the same taste than Coke but without calories.

Public Relation

Coca uses PR in its strategy through events (culture, music, cinema…), social causes, …

EX: Coca-Cola & Mobinil

Personal Selling

personal presentation by the firm's sales force for the purpose of making sales and building customer relationships

Sponsoring &cooperation

Events & special occasionsadvertisements for the special occasions such as:Football World cup.Copa Cola

Coca Charity

The End