The Coca-Cola Company

NABEEL NAEEM

About Coca-Cola

Operates in

200

Countries

Worldwide

1.5 billion people consume a Coca-Cola product each day

Coca-Cola Company• Mission: • To refresh the world• To inspire moments of optimism

and happiness• To create value and make a

difference

Coca-Cola CompanyVISION: Our vision serves as the framework for our Roadmap and guides every aspect of

our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization. • Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. 

Coca-Cola Company

Values: Our values serve as a compass for our actions and describe how we behave in the world.

• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind • Diversity: As inclusive as our brands• Quality: What we do, we do well.

Coca-Cola Company

Departmentalization:There are five departments at CCBPL.• Production Department.• Industrial Relations Department. • Sales and Marketing Department. • Human Capital Department.• Finance Department.

Coca-Cola Company

WORK SPECIALISATION:• The work specialization is high, as each

Manager is made responsible for only a particular function, which is his expertise. There is no boredom or monotony as each salesman is meeting the different sort of person and the work is challenging and promotions are based on performance there is no monotony and boredom

Coca-Cola Company

SPAN OF CONTROL:• The span of control is low as there are 3-

5 employees reporting to their managers. This low structure is due to the fact that organization is a vertical and different people have different works to do so. It is also difficult to control more than five people and still manage the resources and people in an effective manner.

Coca-Cola Company

SLOGAN: Open Happiness

Coca-Cola Company

Motivation in Coca Cola:The Content Approach • Coca Cola believes in the Content Theory of Motivation,

the one where Maslow’s Hierarchy of Needs identifies five levels of needs, which are best seen as a hierarchy with the most basic need emerging first (at the bottom) and the most sophisticated need emerging last (at the top).

• People move up the hierarchy, one level at a time. Gratified needs lose their strength and the next level of needs is activated. As basic or lower-level needs are satisfied, higher-level needs become operative. A satisfied need is not a motivator. The most powerful employee need is the one that has not been satisfied.

Coca-Cola Company

Coca-Cola Company

Managing stress in Coca Cola:Coca Cola realizes that change and job pressure can cause major stress problems with employees. Coca Cola does it best to identify stress in employees and try to reduce it because stressed-out employees are more likely to miss work both, as a coping mechanism and due to health-related problems. Coca Cola usually offers an occupational stress workshop.

Coca-Cola Company

Influencing:Influencing is the process of guiding the activities of organization members in appropriate directions. It involves four management activities:

 • Communicating. • Leading• Motivating.• Considering groups

Coca-Cola Company

Suggestions:• Delivery position should be maintained to

get good return from the market.• The company must try to make different

brands of Coca-Cola available at every retail outlet whether it is large or small, otherwise the consumer may go for substitute.

• The Company employees should make direct contact with the consumers.

• Try to decrease the price of commodity in competition of Pepsi.

Thank You