cobics prme
DESCRIPTION
1st Asian Youth Forum for UN PRME"Responsible Management Education: Undergraduate Perspective"TRANSCRIPT
UNDERGRADUATE
PERSPECTIVES:
Responsible Management Education
KYUNGHO.MIN
November, 2010
COBICS
KOOKMIN UNIVERSITY
About
COBICS is a student-driven organization
at KOOKMIN UNIV.
-40+ Individual members
-Found 4 years ago by business majors.
-Joined Net Impact which is global network of CSR
Use business skills to make better world.
-Co- business& ethics
-Practical action based activity
(Green campus initiative, Mentoring program, Planning Coming
Social Venture Competition Asia)
We are proud to represent KOREA
students voice on the PRME
PRME is a UN resolution encouraging
business schools and companies to
incorporate the Principles for
Responsible Management into practice.
What is PRME?
INDEX
1. The current level of PRME
2. The needs of students
3. Ideal meet reality
4. The voices of student leaders
5. The next steps
Survey overview
Purpose
-Identify students perspective
-Proposal of PRME model
-Make our university support PRME
Definition of Responsible management
-Decision making process considering
environment, society, governance and various
social values.
Survey respondents: 206(Business Majors,
KOOKMIN UNIV. )
Limitation? Small case
Summary of survey
-Demand of responsible management education was high
-However, there were short of awareness and infrastructure.
-There are also gap between ideal and reality for student.
-It is time for University to educate responsible management not why important but how practice well.
-Also, it should meet studentโs reality through cooperation of virtuous circle between university, student and company that maximizing network of UN Global Compact and PRME
The current level
of responsible
management education
7
26
30
35
1 1
student
companies
government
educational institution
nonprofit organization
other
Q. Who has the role for responsible management education ?
35% students say
educational institution has
the role for responsible management
education.
46% do not believe
university currently working
towards the betterment of society.
Q. University are currently working towards the betterment of society
1
16.5
36.4
39.3
6.8
strongly agree
agree
neutral
disagree
strongly disagree
39.3
34.1
34.5
51.5
50
19.9
8.8
6.3
5.8
4.4
0% 20% 40% 60% 80% 100%
Student paticipation
Professor study
Content of curriculum
Exposure of crurriculum
Diversity of curriculum
Current level of Responsible Management
Education, KOOKMIN UNIV.
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Current level of education is low
27
73
Yes
No
Most Students donโt know
about COBICS.
Q. Do you know COBICS?
39.3
40.3
23.3
28.3
28.6
36.4
15
8.3
6.8
7.3
4.9
3.4
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Current level With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong disagree with principle 5,6
29.6
27.9
30.9
35.1
28.4
37.3
46.3
54.9
52.9
49.3
53.4
51
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Agreement With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong agreement with all principles
5
26
58
11
Supporting the PRME
Disagree
Neutral
Agree
Strongly
Agree
My business
school should
support the PRME
1
9
30
48
12
Supporting the PRME
Strongly
DisagreeDisagree
Neutral
Agree
Strongly
Agree
All business
school should
support the PRME
0.5
6.8
27.8
53.2
11.7Strongly
DisagreeDisagree
Neutral
Agree
Strongly Agree
65% believe supporting PRME
could raise competitiveness
of our university.
Q. Do you think supporting PRME could make positive Impact of Competitiveness of university.
The needs of
Students
On PRME
37.3
46.3
14.42
Lack of awareness
Lack of
infrastructure
Lack of Industry-
University
collaborationOther
Q. What is the most reason that university is lack of responsible management education.
46% thinks the most problem is lack of
Infrastructure
Q. Would you like to take related course of responsible management?
68.6
31.4
Yes
No
68% would like to take related
course of responsible management
Q. Which course should incorporate
responsibility management? Please
select all that apply.
Course Rate
Strategy 26.93%
Leadership/Management 21.95%
Human Resources 13.72%
Marketing 13.47%
Operations 9.48%
Accounting 7.98%
Finance 6.48%
Q. Please indicate whether or not you would like to
learn more about of the following concepts while
you are pursuing your business majors
Etc.
Carbon Footprint Analysis
Nonprofit Management & Governance
Renewable Energy
Socially Responsible Investment
Strategic Philanthropy
Social Entrepreneurship & Social Venture
Environmental Sustainability
Social Capital Market
Human Rights
Creative Capitalism
Corporate Social Responsibility
Global Poverty, Emerging & International โฆ
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%
Q. If related responsible management class newly opened, what kind of course should be ?
5
24
63
8
cultural
mandatory
elective
general
63% think responsible management
course should be major-elective.
Q. Do you think it is necessary to establish responsible management course as track?
5.2 41.9
Resposible
Managemet
Track
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strongly agree Agree Neutral Disagree Strongly disagree
47% feel necessary to establish
responsible management
track
Q. Please indicate which learning process
you prefer
E-learning
Coaching
Volunteerging
Leture style
Project-based learning
Mentoring
Internation networks/ Communities of โฆ
Case study
On-the job learning
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Learning Process
Ideal
meet
Reality
Q. Responsible management leads to financial profits.
15.8
56.2
17.7
9.4
0.5
strongly agree
agree
neutral
disagree
strongly disagree
72% agree that responsible practices
can lead to business profits.
2 4
27
48
19
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q. Are you willing to make better world through your business skills?
67% students willing to use their
business skills to make better world.
Q. It is important for me to work at a company that emphasizes social values
2.1
8.4
34.7
43.2
11.6
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
55% say working at company
emphasizing social values is
important for themselves.
Q. What are the top three most important
factors you consider when selecting a job
High ethical standards
Colleagues
internationalization standards
Pontential to contribute to societ
Passion for the objective of company
Awareness of company
Pontential development of company
Work/life balance
Job security
Culture and welfare
Job specifications
Salary
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Q. After graduation,
which sector do you most prefer to work?
3 3
7
12
28
47
Nonprofit Organization
Single person business
Small/Venture
Middle standing
Public sector
Major company
Q. What do you focus on career development?
41
8
34
9
53
Cerificate
Competition
Internship/activities
Language training
Voluntary sevice
Other
The Voices of
leaders from
student-driven organizations
SEOUL NATIONAL- WISH
- we meet coverage of activity is getting limited because there are gap that make distorted images of SE between case of overseas, major company and domestic reality. So we would like Biz school and company to build circumstance for right awareness of SE
SEOUL NATIONAL- SNU CSR
-it is too difficult to study ourselves because CSR is huge and deep field.we also meet problem of continuous study when senior student graduate. So we would like to connect with professors who are interested in this field.
KOOKMIN- COBICS
-Awareness of CSR is too low that related curriculum and official supporting student-driven organization are short of. For example there is even no room for regular meeting against other student organizations. Motivation of new member is also getting low because our ideal activity couldnโt be connected with career. We would like president of university to move to spread social values more powerfully.
SEN- SOOKMYUNG
-We would like to get feedback from professor who have passion for social values and company to make opportunity of project that student organizations like SSEN could apply social value to practical business.
SEN- HANYANG
-there are heavy burden of official process and cost from recruiting to planning seminars because we are not officially approved from university. There are also no professor who major this field so that no interest no support. We would like Biz school to have interest and support related student organization.
The next step
educational
institution
Individual Company
Virtuous circle
Abroad case,
George Washington UniversitySchool of Business
Certificate in responsible management
The Blog
โขEach Certificate candidate creates a WordPress blog
โขShowcases your work
โขAllows for communication between applicants
Component 1: Classroom
โข 6 credit hours from a pre-approved list of courses.
โข All faculty members from all departments are encouraged and invited to include CSR and ethics related courses on this list.
Component 2: Extracurricular
โข At least 15 hours for each of 3 semesters contributing to group or club
โขCandidateโs blog will summarize club activities and learning goals accomplished
Component 3 โ Service Learning
โข At least 50 hours
โข Options include: undergraduate mentoring, tutoring children, D.C. Cares events, Habitat for Humanity projects
โข 10 hours must be with the same organization
Certificate in Responsible Management
Every April, an awards ceremony will be held to recognize those students who have completed the certificate requirements.
Next Steps:1. Download the application from the ICR website2. Email Ari Isaacman โ[email protected]
Subject: Certificate in Corporate ResponsibilityNameE-mailExpected Graduate Date
Appendix:
The principles of PRME,
Survey questions
PRME Principles
Principle 1:should develop the capabilities of students towork for an inclusive and sustainable global economy.
Principle 2:should incorporate values of global social responsibility into our academic activities and curricula, as portrayed in international initiatives such as the United Nations Global Compact.
Principle 3:should create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
Principle 4:should engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.
Principle 5:should create opportunities to interact with managers of business corporations, to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore effective approaches to meeting these challenges.
Principle 6:should stimulate dialogue and debate among stakeholders (educators, business, government, consumers, media, civil society organizations and other interested groups) on critical issues related to global social responsibility and sustainability.
These principles
should be bottom-up
์ฑ ์๊ฒฝ์๊ต์ก์ ๊ดํ ๊ธฐํ์๊ฒฌ
โข CEO์ ๋ฆฌ๋์ญ์ด๋ ์ฌํ์ ์ฑ ์์ ๊ดํ ๊ณผ๋ชฉ๊ฐ์คํฌ๋งโข PRME๊ณผ์ ์ฐ๊ณ ํ์โข ๊ฐ์๋ ๊ณผ๋ชฉ์ผ๋ก ๋ค์ ์ ์๊ฒ ํด์คฌ์ผ๋ฉด ์ข๊ฒ ๋ค. โข ๋๋ฌด ์์ ๋์ถฉํ๋ ๊ต์๋์ด ๋ง๊ณ ๋ฑ๋ก๊ธ์ด ์๊น๋ค.โข ๊ฐ์๋ ์ํ๋ ๊ณผ๋ชฉ์ผ๋ก ๋ค์ ์ ์๊ฒ ํด์คฌ์ผ๋ฉด ์ข๊ฒ ๋ค.โข ๊ฐ์ค๊ต๊ณผ ์๊ฐ ๋ ๋์ด๋์ผ ํ๋ค๊ณ ์๊ฐโข ๋ ธํ๊ท ๊ต์๋์ด ๊ฐ์ํ์๋ฉด ์๊ฐํ ๊ฒ ๊ฐ์โข ๋ฆฌ๋์ญ ํ๋ก๊ทธ๋จ ๋ฐ ์ฒดํ ํ๋ก๊ทธ๋จ ๊ฐ์คโข ๋ฐฐํ๊ฒฝ์ฒ๋ผ ํ๋ก๊ทธ๋จ ์์์ผ๋ฉด ํด์โข ๋ณด๋ค ์ค๋ฌด ๊ฒฝ์์๊ฐ ์ฑ ์ ๊ฒฝ์์ ๋ํด ๋ชธ์ ๋๋ผ๊ณ ๋ฐฐ์ธ ์ ์๋ ๊ต์ก์ด ์ด
๋ฃจ์ด ์ ธ์ผ ํ๋ค๊ณ ์๊ฐํฉ๋๋ค.โข ์ฌ์ค ์ฑ ์๊ฒฝ์ํ๋ง์ด ์๋ ์ ์ฒด ์ปค๋ฆฌํ๋ผ์ด ๋ถ์กฑํ๋ค ์๊ฐ. ๊ท ํ์ ๋ฐ์ ์ด
ํ์ํ๋ค๊ณ ๋ณธ๋ค.โข ์์ ๊ฐ์คโข ์คํ์ด ๋์์ผ๋ฉด ์ข๊ฒ ์ด์โข ์ ์ค๊ณผ๋ชฉ์ด ์๊ฒผ์ผ๋ฉด ํฉ๋๋คโข ์ค๋ฌด์ ์ฌ์ฉํ ์ ์๋ ์ ๋ฐ์ ์ธ ๊ต์ก๊ณผ๋ชฉ ๋ณด์ถฉ์ด ํ์โข ์ค๋ฌด์ ์ธ ์ธก๋ฉด์์ ์ ๊ทบ ๊ฐ๋ฅํ๋๋ก ํ๋ ๊ฒ์ด ์ข๋ค๊ณ ์๊ฐโข ๊ธฐ์ ๊ฒฝ์์ธ๋ฏธ๋์์ ์ค๋ฌด์๋ค์ ์ด์ฒญํ์ฌ ๊ท ํ์กํ ํน๊ฐ์ ์งํํด๋ ์ข๊ฒ
์ด์โข ์ค์ฒ๊ต์ก์ด ์ค์, ๋ํ์ด ์์ ์ฌ๋ก๊ฐ ๋์ด์ผ ํจ
โข ์์ง ํ๋ ์ด ๋ฎ์ ์๋ ๋ฐ๊ฐ ๋ณ๋ก ์์ด์ ๊ทธ๋ฐ์ง ๋ชฐ๋ผ๋ ์ฑ ์๊ฒฝ์๊ต์ก์ด ์๋ฟ์ง์๋ค์.
โข ์ฐ์ ํ๊ต์ ๋ํ ๋ฟ๋ฆฌ๋ฅผ ์์์ผ๋ฉด ์ข๊ฒ ๋ค. ๋ด๊ฐ ์ง๋๊ณ ์๋ ์ด ํ๊ต๊ฐ ์์๊ฒผ๋์ง ์ ์ ๊ต์ก์ด ์ ํ๋์ผ ํ๋ค.
โข ์๋ก์ ์ธ ์ด๋ก ์์ ๋ณด๋ค ์ฌํ์ ํ์์ ํตํด ๋ฐฐ์ธ ์ ์๋ ๊ณผ๋ชฉ ์ ์คโข ์ด ์ค๋ฌธ์ง๋ฅผ ๋ฐ๊ธฐ์ ๊น์ง๋ ์ฑ ์๊ฒฝ์์ด๋ ์ฝ๋น ์ค์ ๋ํด ์ ์์ง ๋ชปํ๋๋ฐ
์ผ๋ฐ ๋ค๋ฅธ ํ์๋ค๋ ์ผ์ ์๋๋ก ํ๋ณดํ๋์ ์กฐ๊ธ ๋ ํด์ฃผ์ จ์ผ๋ฉด ํฉ๋๋ค.โข ์ด๋ก์์ผ๋ก๋ง ๋ง๊ณ , ์ค์ ์ ์ฐ๊ณํ ์ ์๋ ํ๋ก๊ทธ๋จ์ด ์์์ผ๋ฉด ์ข๊ฒ ๋คโข ์ธํด์ญ ์ ๊ณตโข ์ธํ๋ผ ๋ถ์กฑ ๊ทน๋ณต์ ์ํด ๊ฒ์ํ ํ์ฉโข ์ ๊ทน์ ํ๋ณด ํ์ ์์์ผ ๊ด์ฌ๋ฐ๊ณ ์ค์ฒํ๊ฒ ๋ฉ๋๋คโข ์ ํ ๋ค์ํ ๊ธฐํ๋ฅผ ์ ๊ณตํด์ผ.โข ์ฑ ์๊ฒฝ์๊ต์ก์ 21์ธ๊ธฐ ๊ฒฝ์ ๊ต์ก์ ํธ๋ ๋์ด๋ฏ๋ก ์๊ธํ ๊ต์ก์ฒด๊ณ ํ๋ฆฝ์ด
ํ์ํฉ๋๋ค.โข ์ฑ ์๊ฒฝ์๊ต์ก์ด๋ผ๋ ๋ง์ด ๋ง์ด ์์ํ๋ค. ์ด ์ฉ์ด๋ฅผ ๋๋ฆฌ ์๋ฆฌ๊ณ ์ค์ฒํด์ผ
ํ ๊ฒ ๊ฐ๋ค.โข ์ฑ ์๊ฒฝ์์ ๊ดํ ๊ฐ์๋ฅผ ์๋กญ๊ฒ ์ ์คโข ์ฑ ์๊ฒฝ์์ ์ ์ ๊ธฐ์ ์ ๋ณธ์ง๊ณผ์ ์์ถฉ๊ฐ๋ฅ์ฑ๋ฑ์ ๋ํ ๋ ผ์ ์ ํ ๊ฒํ โข ์ทจ์ ๊ณผ ์ฐ๊ณ์์ผฐ์ผ๋ฉด ํฉ๋๋คโข ํ๊ต์ ๊ธฐ์ ์ฐ๊ณ ํ๋ก๊ทธ๋จโข ํ์ฅ์ ๋๋ ์ ์๋ ํ๋ก๊ทธ๋จ์ด ์์์ผ๋ฉด ์ข๊ฒ ๋ค.