The College Of Business and Economics

Quinton, Taylor, Phil, Brandon, Kyle

Team Workaholics

Executive Summary

• Our advertising campaign was focused on creating awareness for Radford University's College of Business and Economics

• Increase the amount of majors and minors enrolled in COBE.

• Increase the number applications from students interested in pursuing a degree from the College of Business and Economics

-Lack of applications

-Better Programs

-Campus Expansion

-Location

-Update of Facilities

-Expansion

-Area Networking

-Increase in Students/Faculty

-Funding

-Job Opportunities

-Alumni Base

-Programs

-Affordability

-Campus Size/Student

Population

-Technology

-Accreditation

-Job Opportunities

-Facilities

-Space

SStregths

WWeaknesses

OOpportunites

TThreats

SWOT Analysis

How To Reach Our Target MarketSenior• COBE brochures to be handed out

by counselors during counseling.• Mailing list, possibly containing a

prize COBE shirts, upon sign-up to interest sheet provided by counselors.

• Spotify/Pandora

Juniors• Radford University brochures

distributed by counselors• COBE delegates to visit pool

schools in the NOVA, Richmond, Tidewater regions

• The first 1,000 Committed business students will receive a COBE hat

• Spotify/Pandora

Competition PrimaryJames Madison University Virginia Commonwealth UniversityOld Dominion University

Secondary Pre Nursing Biology Communications

“Your Mind, Our Knowledge, Your Future”

• Represents the COBE vision

• COBE needs the students, students need the COBE

Target Market

- High School Students- Counselors within high schools - Students enrolled in other colleges within Radford University

AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL

Spotify/Pandora

Mailing

COBE T-shirt

COBE Hat

COBE Visitor

Brochures

Sign-up

Social Media

Info Packet

COBE Display

Quest

Pre-Major Packets

All High School Students High School Juniors High School SeniorsCounselors Parents Internal Market 19

Products and Services Offered by the COBE

This beautiful building features high luxury products and services that can enhance your performance and skills are students of Radford University.

- Eight Minors and Majors offered at the COBE building

- Scenic and relaxing auditorium-style classrooms

- Trading Room - Study Rooms - Apple products, 3D printer, advisors

and professors offices available at their office hours

Advertising Goals and Objectives

Increasing the number of business majors and minors through the COBE can be increased by advertising through

social media!Such examples are such…

- Facebook- Instagram- Twitter- Tumblr

Recruiters go around to high schools and they can mention some of the important majors and products that the COBE has to offer!

Conclusion!• long-run goal of increasing applications to the

College of Business and Economics of Radford University

• budget that only uses ¾ of the funds to advertise and an accurate measure of advertising success.

• year-long audio ads placed in popular mobile music apps and a campaign from the social media pages