coachella v. hoodchella - trademark complaint

7/25/2019 Coachella v. Hoodchella - Trademark Complaint

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DAVID . STEELE CA ar No. 09797d a v i d . s t e e l e @ t u c k e r e l l i s . c o mHOW RD . KROLL A ar No. 00981h o w a r d . k r o l l @ t u c k e r e l l i s . c o mTUCKER ELLIS LLP515 South Flower t r e e tForty -Second FloorLos Angeles , CA 0071-2223Telephone: 213) 30-3400F a c s i m i l e : 213) 30-3409

Attorneys o r P l a i n t i f f sCoachella Music e s t i v a l LLC n dGoldenvoice , LLC

UNITED STATES I S T R I C T COURT

CENTRAL I S T R I C T OF CALIFORNIA

EASTERN IVISION

COACHELLA MUSICFESTIVAL LC n dGOLDENVOICE LC

P l a i n t i f f s

v .

KAMYLE DUNCAN / k / aKAMIL AL-AHDALI / k / a HARRISDUNCAN / k / a THEBEARCAPSOCIALa / k / a THEBEARCAPSUNDAY / b / aHOODCHELLA; CHASITY NICOLESTEWART / k / a CHASITY LONDYNd / b / a HOODCHELLA; n d DOES - 2 0

Defendants.

Case No. :16-cv-00167 TJH S P x )

FIRST MENDED COMPLAINT FORTR DEM RK ND SERVICE M RK

INFRINGEMENT; ALSE

DESIGNATION OF ORIGIN;

DILUTION; CYBERSQUATTING;AND UNFAIR COMPETITION

DEM ND OR TRIAL BY URY

F I R S T AMENDED COMPLAINT

Case 5:16-cv-00167-TJH-SP Document 13 Filed 02/01/16 Page 1 of 21 Page ID #:139


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P l a i n t i f f s C o a c h e l l aMus ic F e s t i v a l , LLC a n d G o l d e n v o i c e ,LLC c o l l e c t i v e l y

P l a i n t i f f s ) b y a n d t h r o u g h h e i r a t t o r n e y s ,Tucke r l l i s LLP, i l e t h e i r c o m p l a i n ta g a i n s

Defendan t s K a m y l e D u n c a n a / k / a Kamil A l - A h d a l i a / k / a H a r r i s D u n c a n a / k / a

t h e b e a r c a p s o c i a l a / k / a t h e b e a r c a p s u n d a y d / b / a HOODCHELLA ( Duncan ) ;

C h a s i t yN i c o l e S t e w a r ta / k / a C h a s i t yL o n d y n d / b / a HOODCHELLA S t e w a r t ) ; a n d

D o e s 1-20 c o l l e c t i v e l y , Defendan t s ) o r i n j u n c t i v er e l i e f a n d d a m a g e s s f o l l o w s :

P l a i n t i f f s a l l e g e a s f o l l o w s ,u p o n a c t u a l k n o w l e d g e w i t h r e s p e c t t o t h e m s e l v e sa n d

t h e i r own c t s , a n d o n n f o r m a t i o na n d b e l i e f a s t o a l l o t h e r m a t t e r s .

INTRODUCTION

1 . H e l d a n n u a l l y , P l a i n t i f f s ' C o a c h e l l a V a l l e y Mus ic r t s F e s t i v a

( COACHELLA ) s o n e o f h e m o s t c r i t i c a l l y a c c l a i m e dmusic f e s t i v a l s i n t h e w o r l d

w i t h m u l t i p l e b a n d s ,a r t i s t sf o o d v e n d o r s ,a n d s t a g e s . COACHELLA s a o l d- o u t e v e n

w h i c h t t r a c t s n e a r l y600,000 t t e n d e e s t o S o u t h e r nC a l i f o r n i aeach A p r i l . T r a d i n go n h e

g o o d w i l l o f P l a i n t i f f s ' f a m o u s COACHELLA e s t i v a l , Defendan t s a r e a t t e m p t i n g t

o p e r a t e h i s own i r e c t l y c o m p e t i t i v e f e s t i v a l n a m e d HOODCHELLA. i k e P l a i n t i f f s

f a m o u s COACHELLA e s t i v a l , D e f e n d a n t s 'HOODCHELLA e s t i v a l i s a d v e r t i s e d a s a

f e s t i v a l w h i c h f e a t u r e s m u l t i p l e b a n d s , a r t i s t s a n d f o o d v e n d o r s .A n d j u s t l i k eCOACHELLA, e fendan t s ' HOODCHELLA e s t i v a l i s a d v e r t i s e d t o t a k e p l a c e i n

S o u t h e r n C a l i f o r n i a a c r o s s m u l t i p l e days i n A p r i l . P l a i n t i f f s h a v e n o o b j e c t i o n t o

Defendan t s ' h o l d i n g a music f e s t i v a l ; b u t Defendan t s h a v e i g n o r e d r e p e a t e d r e q u e s t

f r o m P l a i n t i f f s t o adop t h i s own i s t i n c t i v e f e s t i v a l n a m e . A c c o r d i n g l y ,P l a i n t i f f s h a v e

b e e n o r c e d t o f i l et h i s a c t i o n t o p r o t e c t t h e f a m o u s COACHELLA r ademark and e r v i c

m a r k f r o m i n f r i n g e m e n ta n d d i l u t i o n , a n d t o p r o t e c t t h e p u b l i c f r o m t h e l i k e l i h o o d o f

c o n f u s i o ncaused by D e f e n d a n t s .

THE PARTIES

2 . P l a i n t i f f C o a c h e l l a M u s i c F e s t i v a l , LLC s a l i m i t e d l i a b i l i t yc o m p a n y

o r g a n i z e da n d e x i s t i n g unde r h e laws o f h e S t a t e o f elaware , hav ing a p r i n c i p a l p l a c

-1 -FIRST AMENDED COMPLAINT



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o f b u s i n e s s i n L o s Ange le s , C a l i f o r n i a . C o a c h e l l a Music F e s t i v a l LLC o w n s t h e

i n t e l l e c t u a l p r o p e r t y r i g h t s t o COACHELLA

3 . P l a i n t i f f G o l d e n v o i c e LLC s a l i m i t e d l i b i l i t yc o m p a n y o r g a n i z e d an d

e x i s t i n g u n d e r t h e laws o f h e S t a t e of a l i f o r n i a hav ing a p r i n c i p a l p l a c e o f u s i n e s s i n

L o s A n g e l e s , a l i f o r n i a . G o l d e n v o i c e LLC r o d u c e s t h e COACHELLA e s t i v a l .

4 . D e f e n d a n t D u n c a n i s a r e s i d e n t o f t h e S t a t e of C a l i f o r n i a w i t h h i s u s u a

m a i l i n g a d d r e s s i n P o m o n a , C a l i f o r n i a a n d h i s p r i n c i p a l r e s i d e n c e i n Pasadena ,

C a l i f o r n i a .

5 . D e f e n d a n t D u n c a n s a l s o k n o w n s K a m i l A l - A h d a l i .

6. D e f e n d a n t D u n c a n s a l s o k n o w n s H a r r i s D u n c a n .

7 . D e f e n d a n t D u n c a n s a l s o k n o w n s t h e b e a r c a p s o c i a l .

8 . D e f e n d a n t D u n c a n s a l s o k n o w n s t h e b e a r c a p s u n d a y .

9 . D e f e n d a n t D u n c a n s d o i n g b u s i n e s s a s HOODCHELLA

1 0 . D e f e n d a n t S t e w a r t i s a e s i d e n t of h e S t a t e o f a l i f o r n i a w i t h h e r p r i n c i p a

r e s i d e n c e i n Pasadena , a l i f o r n i a .

1 1 . D e f e n d a n t t e w a r t i s a l s o k n o w n s C h a s i t y L o n d y n .

1 2 . D e f e n d a n t t e w a r t i s d o i n g b u s i n e s s a sHOODCHELLA

1 3 . P l a i n t i f f s a r e not aware of t h e t r u e n a m e s a n d c a p a c i t i e s o f Defendan t s

n a m e d i n t h i s Compla in t a s D o e s 1 - 2 0 i n c l u s i v e a n d t h e r e f o r e b r i n g s t h i s a c t i o n a g a i n s

t h e s e Defendan t s by such f i c t i t i o u s names . l a i n t i f f s w i l l a m e n d h i s Compla in t o a l l e g e

t h e s e Defendants r u e n a m e s a n d c a p a c i t i e s w h e n s c e r t a i n e d .

1 4 . A t a l l t i m e s m a t e r i a l t o t h i s a c t i o n e a c h o f h e D e f e n d a n t s was t h e a g e n t

s e r v a n t employee , p a r t n e r a l t e r e g o s u b s i d i a r y o r j o i n t v e n t u r e r o f each o f h e o t h e

D e f e n d a n t s a n d h e a c t s o f ach o f h e Defendants w e r e n t h e scope o f such e l a t i o n s h i p

i n doing t h e a c t s a n d f a i l i n g t o a c t a s a l l e g e d i n t h i s Compla in t , each o f h e Defendan t s

a c t e d w i t h t h e k n o w l e d g e , e r m i s s i o n a n d t h e c o n s e n t o f each o f h e o t h e r D e f e n d a n t s

a n d e a c h o f t h e Defendan t s a i d e d a n d a b e t t e d t h e o t h e r Defendan t s i n t h e a c t s o

o m i s s i o n sa l l e g e d i n t h i s C o m p l a i n t .

- 2 -FIRST AMENDED COMPLAINT



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JURISDICTION AND VENUE

1 5 . T h i s c a s e i s a c i v i l a c t i o n a r i s i n g u n d e r t h e Tr a d e m a r k Laws of h e U n i t e d

S t a t e s , 15 U . S . C . 1051, e t s e q . , u n d e r t h e C a l i f o r n i a B u s i n e s s and P r o f e s s i o n s C o d e

7200, t s e q . , a n d a l i f o r n i a Common aw.

1 6 . T h i s Cour t has s u b j e c t m a t t e r j u r i s d i c t i o n ove r h e c l a i m s i n t h i s Compla in t ,

w h i c h a r i s e u n d e r h e Tr a d e m a r k Laws of h e U n i t e d S t a t e s , p u r s u a n t t o 15 U . S . C . 1121

a n d 2 8 U . S . C . 3 3 8 a ) , a n d w h i c h i n v o l v e a f e d e r a l q u e s t i o n , p u r s u a n t t o

2 8 U . S . C . 331.

1 7 . T h i s Cour t has pende n t u r i s d i c t i o n ove r h e c l a i m s a r i s i n g u n d e r C a l i f o r n i a

l aw p u r s u a n t t o 28 U . S . C . 1367 a) e c a u s e t h e a s s e r t e d s t a t e c l a i m s a r e s u b s t a n t i a l l y

r e l a t e d t o t h e c l a i m s a r i s i n g u n d e r t h e Tr a d e m a r k Laws of t h e U n i t e d S t a t e s

F u r t h e r m o r e , h i s Cour t a s p e n d e n t u r i s d i c t i o n b e c a u s e b o t h t h e s t a t e a n d e d e r a l c l a i m

a r e d e r i v e d f rom a common u c l e u s of o p e r a t i v e f a c t s a n d c o n s i d e r a t i o n s of u d i c i a l

e c o n o m y i c t a t e t h e s t a t e a n d e d e r a l i s s u e s be o n s o l i d a t e d f o r a i n g l e t r i a l

1 8 . This Cour t has p e r s o n a l j u r i s d i c t i o n ove r a l l Defendants b e c a u s e t h e y r e s i d e

i n C a l i f o r n i a . This C o u r t a l s o has p e r s o n a l j u r i s d i c t i o n o v e r Defendants b e c a u s

Defend ants conduct s y s t e m a t i c a n d c o n t i n u o u s b u s i n e s s w i t h i n C a l i f o r n i a r e l a t e d t o t h eunlawful c t i v i t i e s a t i s s u e i n t h i s C o m p l a i n t .Defendants c o n t i n u o u s l yand s y s t e m a t i c a l l y

s o l i c i t b u s i n e s s f r o m a n d conduct b u s i n e s s w i t h C a l i f o r n i a r e s i d e n t s u s i n g t h e I n t e r n e

t h r o u g h o n e o r m o r e f u l l y i n t e r a c t i v e w e b s i t e s , a c c e p t i n g payments f r o m C a l i f o r n i a

r e s i d en t s , d e l i v e r i n g i n f r i n g i n g s e r v i c es t o r e s i d e n t s of a l i f o r n i a and a d v e r t i s i n g t h r o u g

o n e o r m o r e C a l i f o r n i a companies . I n a d d i t i o n , Defendan t s have u n d e r t a k e n a c t s of

t rademark i n f r i n g e m e n t , s e r v i c e m a r k i n f r i n g e m e n t , f a l s e d e s i g n a t i o n of r i g i n , d i l u t i o n

c y b e r s q u a t t i n g , a n d u n f a i r c o m p e t i t i o n t h a t w e r e p u r p o s e f u l l y d i r e c t e d a t C a l i f o r n i a w i t h

k n o w l e d g e h a t t h e b r u n t of h e i n j u r y w o u l d b e e l t b y l a i n t i f f s i n C a l i f o r n i a .

1 9 . Ve n u e s p r o p e r u n d e r 2 8 U . S . C . 1391.

- 3 -F I R S T AMENDED COMPLAINT



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PLAINTIFFS COACHELLA MUSIC FESTIVAL,

TRADEMARKS AND SERVICE M RKS

20. P l a i n t i f f s own and p r o d u c e COACHELLA, n e o f t h e c o u n t r y ' s p remie r

m u s i c a n d a r t s f e s t i v a l s . P r i n t o u t s o f s e v e r a l n e w s s t o r i e s about COACHELLA a r e

a t t a c h e d t o t h i s C o m p l a i n t a s E x h i b i t I . T h e c a p t i o n f r o m o n e photograph a c c o m p a n y i n g

a s t o r y f r o m CNN e a d s , [ a ] n a e r i a l v iew t a k e n f r o m a h e l i c o p t e r o n S u n d a y s h o w s how

b i g t h e [2011] e s t i v a l i s .

21. H e l d a n n u a l l y a t t h e 78 - a c r e E m p i r e P o l o C l u b i n t h e b e a u t i f u l Southern

C a l i f o r n i a d e s e r t , COACHELLA s o n e o f h e m o s t r i t i c a l l y acc la imed m u s i c f e s t i v a l s i n

t h e w o r l d .

22. COACHELLA w a s f i r s t h e l d i n O c t o b e r 1999 and d r e w s o m e 25,000

a t t e n d e e s i n t o t h e C a l i f o r n i a d e s e r t i n Southern C a l i f o r n i a . O v e r t h e y e a r s , l bo th

COACHELLA a t t e n d a n c e and i t s p r o m i n e n c e have g rown . At t e nda nc e t o t h e s o l d - o u

COACHELLA e s t i v a l , a g g r e g a t e d over t h e m u l t i-day e v e n t , i s e s t i m a t e d a t 600,000

a t t e n d e e s .

23. F o r h e p a s t s e v e r a l y e a r s , t i c k e t s t o COACHELLA e l l o u t , and f o r t h e p a s

f e w y e a r s t y p i c a l l y s e l l o u t i n a b o u t an h o u r . P r i n t o u t s o f s e v e r a l n e w s s t o r i e s abou tCOACHELLA e l l i n g o u t r e a t t a c h e d t o t h i s C o m p l a i n t s E x h i b i t 2 .

24. COACHELLA m i x e s s o m e o f t h e m o s t g r o u n db reak i n g r t i s t s f r o m a l

g e n r e s o f m u s i c a l o n g with a s u b s t a n t i a l s e l e c t i o n o f a r t i n s t a l l a t i o n s f r o m a l l ove r t h e

world. COACHELLA t t r a c t s s o m e o f h e w o r l d ' s b i g g e s t m e g a- s t a r s t o p e r f o r m . T h e i s

o f r t i s t s who have pe r fo rm e d i n c l u d e : B e a s t i e B o y s , B j o r k , Coldp lay, D a f t P u n k

D e p e c h e M o d e , r a k e , a n e ' s A d d i c t i o n ,Jay - Z , K a n y e We s t , M a d o n n a , N i n e Inch N a i l s

O a s i s , P a u l M c C a r t n e y, r i n c e , Rad iohead , R a g e A ga ins t t h e Mach ine , R e d H o t C h i l

Peppers , R o g e r Waters , T h e C u re , T h e i x i e s , a n d Tool , o l i s t o n l y a very few.

Coache l l a w a s next h e l d i n A p r i l 2001 and has b e e n h e l d a n n u a l l y t h e r e a f t e r .




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25. COACHELLA s a b o u t m o r e t h a n j u s t m u s i c . The f e s t i v a l ' s venue a l s

i n c l u d e s c a mp ing f a c i l i t i e sf o r s o m e 15,000 a t t e n d e e s(complete w i t h a karaoke lounge

a n d a g e n e r a l s t o r e ) , a n d a n a m a z i n g s e l e c t i o n o f food a n d b e v e r a g e sf r om a wide r a n g

o f r e s t a u r a n t s . The f e s t i v a l a l s o f e a t u r e s a n e x t e n s i v e a r t e x h i b i t which i n c l u d e s m a n

p i e c e s o f r t ( i n c l u d i n g s c u l p t u r ea n d s o - c a l l e d i n t e r a c t i v e a r t .The music , h e f o o d ,t h e

a r t , a n d o f c o u r s e , t h e f e l l o w s h i p o f o t h e r a t t e n d e e s , t a k e n t o g e t h e r , m a k e

COACHELLA ore than u s t a c o n c e r t t o a t t e n d i tt r u l y i s a n e x p e r i e n c e .

26. P l a i n t i f f s own a n d o p e r a t e COACHELLA w e b s i t e , a v a i l a b l e a

www.coache l l a . com. Th is w e b s i t e h a s r e c e i v e do v e r 2 4 m i l l i o n page views i n t h e p a s

y e a r , a n d a s h o s t e dn e a r l y 8 i l l i o n u s e r s i n o v e r 11 m i l l i o n s e s s i o n sScreen c a p t u r e s o

P l a i n t i f f s ' w e b s i t e ,2 a v a i l a b l e a t www.coache l l a . com, a r e a t t a c he d t o t h i s C o m p l a i n t a

E x h i b i t 3 .

27. P l a i n t i f f s a l s o produce a mobi le a p p f o r COACHELLA o r use o n iPhone /

iPad a n d Andro id d e v i c e s .S c r e e nc a p t u r e so f P l a i n t i f f s ' a p p f rom iTunes a n d G o o g l e a r

a t t a c h e d t o t h i s C o m p l a i n t a s E x h i b i t 4 .

28. P l a i n t i f f s e x t e n s i v e l yp r o m o t e t h e i r COACHELLA e s t i v a l through a v a r i e t

o f media , n c l u d i n g v i at h e I n t e r n e t o n t s w e b s i t e ,a v a i l a b l e a t w w w. c o a c h e l l a . c o m , a n do n n u m e r o u s o c i a l med ia s i t e s i n c l u d i n gF a c e b o o k , w i t t e r , a n d I n s t a g r a m ,t o l i s t a few.

Screen c a p t u r e s o f l a i n t i f f s ' F a c e b o o k , w i t t e r , a n d I n s t a g r a m a c c o u n t sa r e a t t a c h e d t o

t h i s C o m p l a i n t a s E x h i b i t 5 . A s c a n b e s e e nf rom E x h i b i t5, l a i n t i f f s ' F a c e b o o k page ha s

over 1 . 4 m i l l i o n l i k e s ; t h e i r T w i t t e r a c c o u n t i s b e i n g f o l l o w e db y over seven hundred

thousand T w i t t e r u s e r s ; a n d t h e i r I n s t a g r a m a c c o u n t i s b e i n g f o l l o w e d b y o v e r s i x

hundred thousand I n s t a g r a mu s e r s .

29. P l a i n t i f f s i n v e s t e do v e r$680,000 d o l l a r s l a s t y e a r a l o n e i nm e d i a a n d r e l a t e

c o n t e n t t o promote COACHELLA.

Much f h e c u r r e n t w e b s i t ec o n t e n t r e l a t e s t o l a s t y e a r ' s COACHELLA s t h i s y e a r ' sCOACHELLA e s t i v a l , which w i l l b e h e l d i n A p r i l , h a s n o t b e i n a l i z e d a n d / o r p u b l i s h eo n h e www.coache l la .com w e b s i t e .

- 5 -F I R S T AM ENDED COMPLAINT



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30. An I n t e r n e t s e a r c h u s i n g t h e G o o g l e s e a r c h e n g i n e f o r t h e t e rm

COACHELLA m u s i c f e s t i v e p r o v i d e d ove r 1 m i l l i o n h i t s ; a c u r s o r y r e v i e w o f t h e

r e s u l t s s h o w s n e a r l y eve ry h i t w a s e l a t e d t o P l a i n t i f f s ' f e s t i v a l ; a n d t h e f i r s t s e a r c h r e s u l t

w a s o P l a i n t i f f s ' w w w. c o a c h e l l a . c o m w e b s i t e .

31. Tr a c k e d o n l i n e m e d i a i m p r e s s i o n s( a d v e r t i s e m e n t s ) f o r COACHELLA r o m

M a r c h 27, 2015 through May , 2015 exceeded 6 0 i l l i o n i m p r e s s i o n s .

32. O v e r 500 c r e d e n t i a l e d j o u r n a l i s t s , f r o m p r i n t m e d i a , r a d i o , t e l e v i s i o n , a n d

t h e I n t e r n e t r e p o r t e d l i v e f r o m t h e 2015 COACHELLA f e s t i v a l . T h e j o u r n a l i s t s

r e p r e s e n t e d m e d i a o u t l e t s such a s d i v e r s e a s Ti m e , i l l b o a r d , a n d t h e BBC.

33. P l a i n t i f f s own t h e e x c l u s i v e t r a d e m a rk a n d s e r v i c e m a r k r i g h t s t o t h e

d i s t i n c t i v e COACHELLA t r a d e m a r k a n d s e r v i c e m a r k , h a v ing u s e d t h e m a r k i n

connec t ion wi th t h e f e s t i v a l a n d r e l a t e d g o o d s a n d s e r v i c e s s i n c e t h e f i r s t COACHELLA

f e s t i v a l i n 1999.

34. S i m i l a r l y , P l a i n t i f f s own h e e x c l u s i v e t r a d e m a rk a n d s e r v i c e m a r k r i g h t s t o

t h e d i s t i n c t i v e COACHELLA s t y l i z e d ) t r adem ar k a n d s e r v i c e m a r k , h a v ing used t h e

m a r k i n connec t ion with t h e f e s t i v a l a n d r e l a t e d g o o d s a n d s e r v i c e s s i n c e t h e i r s t f e s t i v a l

i n 1999. o p y o f h e d e s i g n m a r k i s d e p i c t e d be low:

CoACHELLA35. P l a i n t i f f s a l s o own t h e e x c l u s i v e t r ade mark r i g h t s t o t h e d i s t i n c t i v e

COACHELLA VALLEY MUSIC AND ARTS FESTIVAL r a d e m a r k a n d s e r v i c e m a r k

hav ing u s e d t h e m a r k i n c o n n e c t i o n wi th t h e f e s t i v a l a n d r e l a t e d g o o d s a n d s e r v i c e s s i n c

t h e i r s t f e s t i v a l i n 1999.

36. T h e COACHELLA, COACHELLA ( s t y l i z e d ) , a n d COACHELLA

VALLEY MUSIC AND ARTS FESTIVAL m a r k s a r e c o l l e c t i v e l y r e f e r r e d t o i n t h i s

C o m p l a i n t a s the COACHELLA a r k s .

37. Since 1999, l a i n t i f f s ' use o f h e COACHELLA M a r k s has b e e n e x t e n s i v e

c o n t i n u o u s , a n d s u b s t a n t i a l l y e x c l u s i v e .

- 6 -FIRST AMENDED COMPLAINT



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38. COACHELLA and t h e COACHELLA Marks have been t h e s u b j e c t o f

e x t e n s i v e newspaper a r t i c l e s , magaz ine a r t i c l e s , t e l e v i s i o n and I n t e r n e t n e w s s t o r i e s . S ee

E x h i b i t s 1 - 2 .

39. P l a i n t i f f s have m a d e , and c o n t i n u e t o m a k e , a s u b s t a n t i a l i n v e s t m e n t o f i m e

e f f o r t and expense i n t h e p r o d u c t i o n and promot ion o f COACHELLA and t h e

COACHELLA arks.

40. T h e COACHELLA a rks a r e u n ique and d i s t i n c t i v e and, s such, e s i g n a t e

a s i n g l e s o u r c e o f r i g i n .

41. As a r e s u l t o f l a i n t i f f s e f f o r t s and u s e , t h e COACHELLA Marks have

c o m e t o b e recognized b y t h e p u b l i c and m e m b e r s o f t h e t r a d e a s being a s s o c i a t e

e x c l u s i v e l y with l a i n t i f f s and COACHELLA

42. P l a i n t i f f s have e n t e r e d i n t o a very l i m i t e d n u m b e r o f h i g h l y s o u g h t - a f t e

l i c e n s e s t o use t h e COACHELLA arks.

43 . S i m i l a r l y , P l a i n t i f f s have e n t e r e d i n t o a l i m i t e d n u m b e r o f o f f i c i a l

s p o n s o r s h i p s o f COACHELLA nd have been h i g h l y s e l e c t i v e r e g a r d i n g a u t h o r i z e d o

p e r m i t t e d use o f h e COACHELLA a rks by h i r d- p a r t i e s .

44. P l a i n t i f f s e x p e n d s u b s ta n t i a l e f f o r t and expense t o p r o t e c t t h e COACHELLA

Marks d i s t i n c t i v e n e s s i n t h e m a r k e t p l a c e . P l a i n t i f f s e x t e n s i v e l y p o l i c e u n a u t h o r i z e d u s

o f h e COACHELLA a r k s and have s e n t c o u n t l e s s c e a s e a n d d e s i s t l e t t e r s , and m a d e

c o u n t l e s s t e l e p h o n e c a l l s , t o c o m b a t misuse o r u n a u t h o r i z e d use o f t h e

COACHELLA arks.

45. P l a i n t i f f s have f i l e d n u m e r o u s d o m a i n n a m e c o m p l a i n t s t o r e m e d y t h e

r e g i s t r a t i o n o r use o f d e n t i c a l o r c o n f u s i n g l y s i m i l a r I n t e r n e t d o m a i n names.

46. Based o n P l a i n t i f f s u s e , i n c l u d i n g t h e use d e s c r i b e d h e r e i n , P l a i n t i f f s own

e x t e n s i v e common a w t rademark i g h t s i n t h e COACHELLA arks.

47. I n a d d i t i o n t o t h e i r e x t e n s i v e common a w r i g h t s , P l a i n t i f f s own u m e r o u s

Uni t ed S t a t e s r e g i s t r a t i o n s f o r t h e COACHELLA arks . p e c i f i c a l l y , l a i n t i f f s o w n :




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a . Uni t ed S t a t e s S e r v i c e Mark R e g i s t r a t i o n No. 3 196 119 f o r

COACHELLA. T h i s R e g i s t r a t i o n i s i n c o n t e s t a b l e u n d e r

15 U.S.C. 065;

b . Uni t ed S t a t e s Trademark R e g i s t r a t i o n No. 270 482 o r COACHELLA;

c . Uni t ed S t a t e s S e r v i c e Mark R e g i s t r a t i o n No. 3 196 129 f o r

COACHELLA ( s t y l i z e d ) . T h i s R e g i s t r a t i o n i s i n c o n t e s t a b l e u n d e r

15 U.S.C. 065;

d . Uni t ed S t a t e s Trademark R e g i s t r a t i o n No. 4 266 400 f o r COACHELLA

( s t y l i z e d ) ;

e . Uni t ed S t a t e s S e r v i c e Mark R e g i s t r a t i o n No. 3 , 1 9 6 , 1 2 8 f o r

COACHELLA VALLEY MUSIC AND ARTS FESTIVAL. T h i s

R e g i s t r a t i o n i s i n c o n t e s t a b l e unde r 15 U.S.C. 1065;

f . Uni t ed S t a t e s Trademark R e g i s t r a t i o n No. 3 965 563 f o r COACHELLA

VALLEY MUSIC AND ARTS FESTIVAL; n d

g . Uni t ed S t a t e s Trademark R e g i s t r a t i o n No. 4 , 0 0 8 , 6 5 1 f o r COACHELLA

VALLEY MUSIC AND ARTS FESTIVAL.

T h e r e g i s t r a t i o n c e r t i f i c a t e f o r each r e g i s t r a t i o n i s a t t a c h e d t o t h i s Compla in t a s E x h i b i t 6 .48. H a v i n g b e e n wide l y promoted t o t h e g e n e r a l p u b l i c , a n d having e x c l u s i v e l

i d e n t i f i e d P l a i n t i f f s a n d h e i r goods and s e r v i c e s , t h e COACHELLA a rks symbo l i ze t h e

t r e m e n d o u s goodwil l a s s o c i a t e d w i t h l a i n t i f f s a n d l a i n t i f f s f e s t i v a l .

49. T h e COACHELLA arks a r e a p r o p e r t y r i g h t of n c a l c u l a b l e v a l u e .

50. T h e COACHELLA Marks have f o r m a n y y e a r s en j o ye d u n q u e s t i o n a b l

f a m e a s a e s u l t of h e f a v o r a b l e g e n e r a l p u b l i c a c c e p t a n c eand r e c o g n i t i o n .

51. T h e COACHELLA Marks a r e f a m o u s marks p r o t e c t e d u n d e r

15 U.S.C. 1 2 5 ( c ) .

DEFENDANTS USINESS

52. Defendan t s o p e r a t e o r i n t e n d s t o o p e r a t e a m u s i c f e s t i v a l n a m e d

HOODCHELLA.




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coachella v. hoodchella - trademark complaint

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