coach

FOLLOWERS

653,477 CONSUMERS*

93% FOLLOWERS/FOLLOWER

581 PULL

2Kx

@Coach

Follower report from 10/26/2016

Table of Contents

1. Interests 0

Main Categories 1

Top 100 2

2. Brands 8

Main Categories 9

Top 100 11

3. Influencers 15

Main Categories 16

Top 100 18

4. TV Shows 22

Top 100 23

5. Personality Insights 29

All categories 30

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

Interests

@Coach 1/32

followers vs. baseline multiplemain categories

2.23x

0.942x

0.855x

0.811x

0.86x

1.04x

1.4x

1.31x

0.614x

1.46x

1.23x

1.17x

1.23x

0.663x

0.978x

1.08x

1.5x

1.13x

1.26x

1.85x

0.832x

0.534x

0.62x

0.808x

Style & Fashion6

Music17

Arts & Entertainment6

Sports44

Hobbies & Interest27

News3

Language Spoken15

Society7

Science9

Travel28

Business13

Food & Drink17

Technology34

Law Govt & Politics4

Education15

Real Estate4

Shopping4

Health & Fitness27

Pets6

Home & Garden8

Automotive6

Politics4

Religion & Spirituality10

Personal Finance11

99.84%

44.72%

61.31%

65.09%

48.11%

56.28%

36.54%

45.07%

33.18%

38.59%

26.14%

25.16%

24.93%

17.77%

16.72%

12.81%

11.86%

19.32%

11.74%

8.04%

8.77%

7.16%

8.32%

7.1%

7.08%

5.77%

7.02%

10.59%

6.9%

7.05%

6.02%

5.55%

5.92%

3.96%

5.84%

5.19%

4.72%

3.74%

4.66%

2.52%

4.4%

5.28%

3.3%

6.18%

2.48%

3.99%

1.75%

2.16%

@Coach 2/32

followers vs. baseline multipleall interests

0.75x

1.11x

0.655x

Careers10

Family & Parenting6

Special Projects2

1.44%

1.92%

1.04%

0.943%

0.249%

0.38%

@Coach 3/32

followers vs. baseline multipletop 100 interests

2.9x

3.09x

1.2x

4.55x

0.786x

0.808x

1.12x

0.902x

1.76x

14.49x

1.39x

0.92x

0.646x

0.971x

0.621x

2.27x

1.27x

0.706x

0.923x

1.38x

0.995x

0.894x

1. ClothingStyle & Fashion

2. FashionStyle & Fashion

3. PopMusic

4. BeautyStyle & Fashion

5. HumorArts & Entertainment

6. Hip Hop & RapMusic

7. National NewsNews

8. Sci-Fi & FantasyHobbies & Interest

9. Celebrity Fan GossipArts & Entertainment

10. JewelryStyle & Fashion

11. CountryMusic

12. R&B & SoulMusic

13. FootballSports

14. TelevisionArts & Entertainment

15. BasketballSports

16. FrenchLanguage Spoken

17. Alternative RockMusic

18. MetalMusic

19. Classic RockMusic

20. GermanLanguage Spoken

21. International NewsNews

22. RadioHobbies & Interest

99.77%

34.42%

99.75%

32.25%

45.52%

38.07%

43.15%

9.47%

38.86%

49.41%

30.64%

37.91%

22.52%

20.02%

18.31%

20.29%

18.2%

10.31%

17.6%

1.21%

13.27%

9.54%

12.8%

13.9%

11.36%

17.58%

11.35%

11.68%

11.15%

17.95%

10.37%

4.56%

9.82%

7.7%

9.69%

13.71%

9.48%

10.26%

7.84%

5.67%

7.63%

7.66%

7.24%

8.09%

@Coach 4/32


0.741x

0.745x

0.965x

1.03x

3.85x

2.12x

1.13x

1.47x

0.974x

0.731x

0.665x

0.661x

0.678x

0.648x

1.05x

0.725x

1.55x

0.911x

1.47x

1.72x

1.12x

1.87x

23. Local NewsNews

24. BaseballSports

25. LatinoMusic

26. ElectronicMusic

27. WeddingsSociety

28. Arts & CraftsHobbies & Interest

29. ArchitectsReal Estate

30. Gay LifeSociety

31. TeensSociety

32. WeatherScience

33. SoccerSports

34. Comic BooksHobbies & Interest

35. Us GovernmentResourcesLaw Govt & Politics

36. SpanishLanguage Spoken

37. WorldMusic

38. PoliticsLaw Govt & Politics

39. TennisSports

40. Pro Ice HockeySports

41. MarketingBusiness

42. EcommerceShopping

43. SkateboardingSports

44. Women's HealthHealth & Fitness

7.2%

9.71%

6.86%

9.21%

6.68%

6.91%

6.43%

6.26%

6.21%

1.61%

6.02%

2.83%

5.61%

4.95%

5.48%

3.73%

5.07%

5.2%

5.07%

6.93%

4.75%

7.13%

4.65%

7.04%

4.62%

6.8%

4.6%

7.09%

4.6%

4.36%

4.58%

6.31%

4.23%

2.73%

4.22%

4.63%

4.04%

2.75%

3.91%

2.27%

3.7%

3.3%

3.29%

1.76%

@Coach 5/32


1.52x

1.04x

0.5x

2.27x

0.607x

0.605x

1.38x

1.45x

0.364x

2x

1.03x

1.45x

4.4x

1.95x

0.835x

1.52x

1.16x

0.928x

1.27x

1.83x

1.34x

2.99x

45. Air TravelTravel

46. Art HistoryEducation

47. BoxingSports

48. HotelsTravel

49. Paranormal PhenomenaScience

50. Space AstronomyScience

51. CatsPets

52. Theme ParksTravel

53. Video & ComputerGamesHobbies & Interest

54. KoreanLanguage Spoken

55. Fine ArtArts & Entertainment

56. Saving MoneyShopping

57. PortugeseLanguage Spoken

58. WineFood & Drink

59. GolfSports

60. Dining OutFood & Drink

61. ItalianLanguage Spoken

62. MotorcyclesAutomotive

63. DogsPets

64. AppliancesHome & Garden

65. MarriageSociety

66. Interior DecoratingHome & Garden

3.19%

2.1%

3.06%

2.95%

3.05%

6.1%

2.85%

1.25%

2.75%

4.52%

2.71%

4.48%

2.7%

1.95%

2.53%

1.74%

2.49%

6.84%

2.47%

1.23%

2.46%

2.39%

2.44%

1.68%

2.43%

0.551%

2.41%

1.23%

2.37%

2.83%

2.35%

1.54%

2.33%

2.01%

2.32%

2.5%

2.3%

1.8%

2.3%

1.25%

2.29%

1.7%

2.29%

0.763%

@Coach 6/32


0.543x

1.13x

0.606x

1.6x

1.3x

0.65x

1.38x

1.3x

0.985x

0.299x

1.24x

1.52x

0.812x

0.832x

0.861x

0.665x

2.58x

0.531x

0.672x

1.04x

0.797x

1.41x

67. GeologyScience

68. Body ArtStyle & Fashion

69. DemocratPolitics

70. American CuisineFood & Drink

71. Biotech/biomedicalBusiness

72. IndieMusic

73. Magic & IllusionHobbies & Interest

74. Traveling With KidsTravel

75. Studying BusinessEducation

76. PhysicsScience

77. Real EstateBusiness

78. CruisesTravel

79. Christian & GospelMusic

80. CatholicismReligion & Spirituality

81. PhotographyHobbies & Interest

82. Auto RacingSports

83. ArabicLanguage Spoken

84. Nascar RacingSports

85. JazzMusic

86. ConcertsArts & Entertainment

87. Weight LossHealth & Fitness

88. HomeschoolingEducation

2.25%

4.13%

2.24%

1.97%

2.19%

3.61%

2.18%

1.36%

2.15%

1.65%

2.12%

3.26%

2.06%

1.49%

2%

1.54%

1.96%

1.99%

1.9%

6.33%

1.88%

1.51%

1.87%

1.22%

1.86%

2.28%

1.74%

2.09%

1.72%

1.99%

1.67%

2.5%

1.65%

0.642%

1.65%

3.1%

1.65%

2.45%

1.58%

1.51%

1.56%

1.95%

1.55%

1.09%

@Coach 7/32


1.7x

0.965x

1.64x

0.447x

0.57x

1.15x

1.14x

1.99x

0.647x

0.927x

0.436x

0.524x

89. Budget TravelTravel

90. Senior LivingSociety

91. Running JoggingSports

92. Board Games/PuzzlesHobbies & Interest

93. Off-road VehiclesAutomotive

94. OlympicsSports

95. Desktop PublishingTechnology

96. WindowsTechnology

97. Roleplaying GamesHobbies & Interest

98. Performance VehiclesAutomotive

99. RepublicanPolitics

100. MoviesArts & Entertainment

1.5%

0.879%

1.46%

1.51%

1.44%

0.877%

1.36%

3.02%

1.33%

2.33%

1.24%

1.08%

1.24%

1.08%

1.23%

0.619%

1.21%

1.86%

1.2%

1.29%

1.16%

2.66%

1.14%

2.17%

@Coach 8/32

Brands

@Coach 9/32

followers vs. baseline multipleall brands

7.23x

15.7x

1.01x

0.912x

1.12x

2.32x

0.748x

1.02x

0.665x

1.02x

1.53x

1.32x

0.744x

1.45x

0.705x

0.498x

0.584x

0.951x

1x

0.91x

1.37x

0.603x

Style & Fashion516

Consumer Packaged Goods32

Websites1194

Media2081

Music932

Shopping319

Sports440

Technology552

Entertainment2120

Restaurants210

Organizations215

Travel364

Food & Beverage1048

Personal Care265

Government126

Education271

Automotive104

Finance142

Professional Services222

Home & Garden120

Household Products80

Energy Utilities & Waste28

99.52%

13.77%

99.32%

6.32%

58.26%

57.71%

47.39%

51.97%

32.37%

28.96%

28.49%

12.3%

21.84%

29.19%

21.41%

21.02%

15.03%

22.59%

13.54%

13.31%

10.97%

7.18%

8.5%

6.42%

6.59%

8.85%

5.64%

3.88%

5.5%

7.79%

2.88%

5.78%

2.84%

4.86%

2.84%

2.98%

0.968%

0.964%

0.957%

1.05%

0.744%

0.545%

0.305%

0.505%

@Coach 10/32

followers vs. baseline multipletop 100 brands

61.1x

699.09x

699.09x

0.691x

1.14x

1.17x

13.57x

12.04x

12.04x

4.66x

2.33x

7.57x

27.11x

0.929x

3.97x

10.97x

2.1x

5.89x

0.904x

0.937x

4.56x

2.93x

1. Estee Lauder CompaniesConsumer Packaged Goods

2. Coach IncStyle & Fashion > Apparel > Designer

3. COACHStyle & Fashion > Shoes & Footwear

4. YoutubeWebsites > Social Media

5. InstagramWebsites > Social Media

6. TwitterWebsites > Social Media

7. LouisvuittonStyle & Fashion > Handbags

9. Michael KorsStyle & Fashion > Shoes & Footwear

8. MICHAEL Michael KorsStyle & Fashion > Shoes & Footwear

10. VictoriassecretShopping > Apparel

11. StarbucksRestaurants > Coffee

12. ChanelStyle & Fashion > Apparel > Designer

13. Tiffany & CoShopping > Jewelry

14. One DirectionMusic > Band

15. Jessica SimpsonStyle & Fashion > Shoes & Footwear

16. BurberryStyle & Fashion > Shoes & Footwear

17. E!Media > Television > Entertainment

18. H&MShopping > Apparel

19. Time WarnerMedia > Conglomerate

20. The New York TimesMedia > Newspaper

21. VoguemagazineMedia > Magazine > Fashion

22. Hearst CorporationMedia > Conglomerate

99.05%

1.62%

98.54%

0.141%

98.54%

0.141%

10.54%

15.25%

9.99%

8.76%

9.42%

8.02%

8.41%

0.62%

8.27%

0.687%

8.27%

0.687%

8.25%

1.77%

7.64%

3.27%

7.38%

0.975%

6.24%

0.23%

5.7%

6.13%

5.39%

1.35%

5.37%

0.489%

5.29%

2.52%

5.11%

0.867%

4.95%

5.47%

4.87%

5.19%

4.73%

1.03%

4.69%

1.6%

@Coach 11/32


1.08x

5.97x

1.63x

4.04x

2.14x

2.4x

15.93x

2.36x

7.86x

1.81x

8.37x

1.59x

2.74x

0.924x

12.74x

11.17x

0.745x

1.2x

1.57x

1.46x

0.812x

5.43x

23. MTVMedia > Television > Entertainment

24. SephoraShopping > Beauty Products

25. Jonas BrothersMusic > Band

26. P&GConsumer Packaged Goods

27. E! OnlineWebsites > Entertainment

28. SamsungTechnology > Conglomerate

29. Dolce & GabnanaStyle & Fashion > Apparel > Designer

30. People MagMedia > Magazine > Entertainment

31. InstyleMedia > Magazine > Fashion

32. ColdplayMusic > Band

33. Marc JacobsStyle & Fashion > Apparel > Designer

34. DisneyMedia > Conglomerate

35. People.comWebsites > Celebrity/gossip

36. New York TimesWebsites > News

37. VersaceStyle & Fashion > Apparel > Designer

38. Calvin KleinStyle & Fashion > Shoes & Footwear

39. VineWebsites > Social Media

40. AppleTechnology > Conglomerate

41. Maroon 5Music > Band

42. GoogleTechnology > Conglomerate

43. CNNWebsites > News

44. Macy'sShopping > Department Stores

4.69%

4.34%

4.53%

0.76%

4.51%

2.76%

4.45%

1.1%

4.41%

2.06%

4.11%

1.71%

4.11%

0.258%

4.04%

1.71%

4%

0.509%

4%

2.21%

3.98%

0.476%

3.97%

2.5%

3.89%

1.42%

3.79%

4.1%

3.67%

0.288%

3.63%

0.325%

3.58%

4.8%

3.46%

2.89%

3.4%

2.15%

3.33%

2.27%

3.16%

3.89%

3.15%

0.58%

@Coach 12/32


11.3x

0.884x

1.95x

0.868x

6.31x

6.31x

2.39x

11.29x

0.51x

11.38x

3.25x

0.895x

17.11x

27.02x

10.76x

0.921x

4.62x

1.22x

7.43x

7.43x

7.43x

17.19x

45. ArmaniStyle & Fashion > Apparel > Designer

46. NikeStyle & Fashion > Shoes & Footwear

47. Perez HiltonWebsites > Celebrity/gossip

48. FunnyordieWebsites > Humor

49. ElleMedia > Magazine > Fashion

50. ELLE MagazineMedia > Magazine > Fashion

51. TargetShopping > Department Stores

52. Kate SpadeStyle & Fashion > Apparel > Designer

53. National FootballLeagueSports > Associations / Leagues > Football

54. Kate Spade New YorkStyle & Fashion > Shoes & Footwear

55. EtsyWebsites > ECommerce

56. Huffington PostWebsites > News

57. GucciStyle & Fashion > Apparel > Designer

58. Jimmy ChooStyle & Fashion > Apparel > Designer

59. GapShopping > Apparel

60. The White HouseGovernment > Government Agency

61. TomsStyle & Fashion > Shoes & Footwear

62. AmazonWebsites > ECommerce

63. Ralph LaurenStyle & Fashion > Apparel > Designer

64. LAUREN Ralph LaurenStyle & Fashion > Shoes & Footwear

65. Polo Ralph LaurenStyle & Fashion > Shoes & Footwear

66. ValentinoStyle & Fashion > Apparel > Designer

3.13%

0.277%

3.12%

3.52%

3.09%

1.58%

2.93%

3.37%

2.87%

0.455%

2.87%

0.455%

2.84%

1.18%

2.77%

0.245%

2.76%

5.41%

2.76%

0.242%

2.75%

0.846%

2.72%

3.04%

2.7%

0.158%

2.49%

0.092%

2.38%

0.222%

2.32%

2.51%

2.32%

0.501%

2.3%

1.89%

2.23%

0.3%

2.23%

0.3%

2.23%

0.3%

2.21%

0.128%

@Coach 13/32


0.564x

3.74x

8.51x

0.67x

1.74x

2.24x

2.4x

0.558x

2.29x

8.14x

2.25x

1.18x

1.45x

1.75x

1.06x

1.44x

0.333x

1.3x

1.49x

1.49x

4.03x

3.66x

67. National BasketballAssociationSports > Associations / Leagues > Basketball

68. Mac CosmeticsShopping > Beauty Products

69. NordstromShopping > Department Stores

70. SonyTechnology > Conglomerate

71. Entertainment WeeklyMedia > Magazine > Entertainment

72. Disney•PixarMedia > Studios

73. MashableWebsites > Tech

74. The OnionWebsites > Humor

75. PinterestWebsites > Social Media

76. Fashionista ComWebsites > Fashion

77. Whole Foods MarketShopping > Grocery Stores

78. FacebookWebsites > Social Media

79. Fall Out BoyMusic > Band

80. WiredMedia > Magazine > Science/technology

81. TMZWebsites > Celebrity/gossip

82. Breakingnews.comWebsites > News

83. ComcastMedia > Conglomerate

84. CBSMedia > Television > News

85. TimeMedia > Magazine > News

86. TIME's Top StoriesMedia > Podcasts

87. Ivanka TrumpStyle & Fashion > Shoes & Footwear

88. CosmopolitanMedia > Magazine > Women

2.16%

3.82%

2.13%

0.571%

2.13%

0.251%

2.13%

3.18%

2.12%

1.22%

2.11%

0.944%

2.11%

0.88%

2.09%

3.74%

2.07%

0.905%

2.07%

0.254%

2.03%

0.904%

2.03%

1.71%

2.02%

1.39%

2.01%

1.14%

1.96%

1.84%

1.94%

1.34%

1.9%

5.71%

1.9%

1.46%

1.88%

1.25%

1.88%

1.25%

1.81%

0.449%

1.8%

0.491%

@Coach 14/32


4.68x

1.74x

4.41x

1.15x

14.75x

1.5x

6.9x

1.4x

6.87x

11.94x

21.14x

15.97x

89. American EagleShopping > Apparel

90. Black SabbathMusic > Band

91. TeenvogueMedia > Magazine > Teen

92. Tyler Perry's Madea'sTough LoveEntertainment > Movies > Comedy

93. Alexander McqueenStyle & Fashion > Shoes & Footwear

94. TwitpicWebsites > Image Hosting

95. WhowhatwearWebsites > Fashion

96. Coca-ColaFood & Beverage > Soft Drinks

97. MarieclaireMedia > Magazine > Fashion

98. JCrewShopping > Apparel

99. GuessStyle & Fashion > Apparel > Jeans

100. Tommy HilfigerStyle & Fashion > Apparel > Designer

1.78%

0.381%

1.76%

1.01%

1.76%

0.399%

1.74%

1.51%

1.74%

0.118%

1.7%

1.12%

1.7%

0.246%

1.67%

1.19%

1.6%

0.232%

1.6%

0.134%

1.56%

0.074%

1.56%

0.097%

@Coach 15/32

Influencers

@Coach 16/32

followers vs. baseline multipleall influencers

0.97x

0.931x

0.959x

1.44x

1.09x

0.788x

0.957x

0.944x

0.59x

0.633x

0.911x

0.675x

1.26x

1.05x

0.969x

0.359x

0.781x

1.48x

1.13x

Music5154

Film/TV3773

Media2136

Fashion643

Business879

Sports6255

Author558

Politics/Government1510

Entertainment465

Social Media516

Religion91

Internet Related110

Chefs79

Science/technology98

Art/Artists65

Performing Arts362

Social Issues72

Motivational/Leadership35

Medical31

68.76%

70.9%

61.33%

65.87%

58.39%

60.9%

41.8%

29.05%

37.09%

34.14%

35.58%

45.16%

28.72%

29.99%

26.68%

28.27%

21.81%

36.94%

17.16%

27.13%

9.65%

10.59%

6.96%

10.31%

4.8%

3.8%

4.09%

3.9%

3.97%

4.09%

3.4%

9.46%

2.66%

3.39%

1.96%

1.32%

0.579%

0.511%

@Coach 17/32

followers vs. baseline multipletop 100 influencers

1.23x

20.17x

0.8x

1.11x

1.06x

1.26x

0.997x

1.09x

0.797x

2.02x

1.36x

46.7x

0.71x

44.67x

0.695x

1.06x

2.44x

9.37x

1.15x

41.14x

1.13x

6.3x

1. Ellen DegeneresMedia

2. Marc JacobsFashion

3. Barack ObamaPolitics/Government

4. Taylor SwiftMusic

5. Katy PerryMusic

6. Lady GagaMusic

7. Kim KardashianFashion

8. Justin TimberlakeMusic

9. Jimmy FallonMedia

10. Oprah WinfreyMedia

11. Britney SpearsMusic

12. Vera WangFashion

13. RihannaMusic

14. Tory BurchMedia

15. Justin BieberMusic

16. Khloe KardashianFashion

17. Tyra BanksFashion

18. Rachel ZoeFashion

19. Kourtney KardashianFashion

20. StellamccartneyFashion

21. PinkMusic

22. Victoria BeckhamMusic

15.75%

12.81%

13.24%

0.657%

10.65%

13.32%

10.43%

9.37%

9.3%

8.74%

9.2%

7.28%

9.05%

9.06%

7.98%

7.3%

7.87%

9.87%

7.63%

3.77%

6.34%

4.64%

6.17%

0.132%

6.17%

8.68%

6.1%

0.136%

5.78%

8.31%

5.53%

5.22%

5.38%

2.2%

5.23%

0.557%

5.15%

4.48%

4.97%

0.121%

4.72%

4.18%

4.66%

0.74%

@Coach 18/32


1.61x

0.957x

1.23x

1.23x

1.08x

1.81x

5.37x

0.941x

6.39x

0.787x

34.32x

0.658x

0.92x

9.6x

2.25x

1.34x

3.59x

0.284x

0.908x

0.761x

0.555x

0.505x

23. Ashton KutcherFilm/TV

24. Jennifer LopezMusic

25. Bill GatesBusiness

26. AdeleMusic

27. Alicia KeysMusic

28. Ryan SeacrestMedia

29. MarthastewartBusiness

30. Blake SheltonMusic

31. TomsBusiness

32. Kendall JennerFashion

33. Karl LagerfeldFashion

34. Selena GomezFilm/TV

35. Emma WatsonFilm/TV

36. NinagarciaMedia

37. Paris HiltonFilm/TV

38. Chelsea HandlerMedia

39. LaurenconradMedia

40. DrizzyMedia

41. Bruno MarsMusic

42. Kylie JennerFilm/TV

43. Neil Patrick HarrisFilm/TV

44. Daniel ToshEntertainment

4.6%

2.85%

4.54%

4.74%

4.44%

3.6%

4.31%

3.5%

3.93%

3.64%

3.85%

2.12%

3.77%

0.702%

3.74%

3.97%

3.64%

0.569%

3.57%

4.52%

3.49%

0.102%

3.43%

5.2%

3.29%

3.57%

3.26%

0.34%

3.17%

1.4%

3.11%

2.32%

3.09%

0.861%

3.09%

10.88%

3.09%

3.4%

2.97%

3.9%

2.95%

5.32%

2.93%

5.8%

@Coach 19/32


1.4x

0.455x

0.363x

0.476x

2.82x

0.952x

1.48x

0.564x

0.98x

0.724x

0.694x

54.6x

1.28x

0.46x

32.72x

0.491x

0.598x

1.03x

0.386x

0.791x

5.87x

3.48x

45. Mariah CareyMusic

46. Nicki MinajMusic

47. Kevin HartFilm/TV

48. Conan ObrienMedia

49. Jessica SimpsonMusic

50. Dalai LamaReligion

51. Anderson CooperMedia

52. Miley Ray CyrusMusic

53. Beyonc KnowlesMusic

54. ShakiraMusic

55. Demi LovatoMusic

56. Jean Paul GaultierFashion

57. Channing TatumFilm/TV

58. Donald J TrumpBusiness

59. Zac PosenFashion

60. Ariana GrandeMusic

61. SarcasmSocial Media

62. Christina AguileraMusic

63. Stephen ColbertMedia

64. Leonardo DicaprioFilm/TV

65. MirandakerrFashion

66. Dr Mehmet OzMedia

2.91%

2.07%

2.89%

6.35%

2.88%

7.93%

2.88%

6.04%

2.82%

1%

2.82%

2.96%

2.82%

1.9%

2.79%

4.94%

2.78%

2.83%

2.75%

3.8%

2.73%

3.92%

2.61%

0.048%

2.6%

2.02%

2.57%

5.59%

2.51%

0.077%

2.5%

5.08%

2.45%

4.09%

2.4%

2.32%

2.39%

6.18%

2.37%

3%

2.37%

0.403%

2.32%

0.668%

@Coach 20/32


4.26x

1.17x

0.45x

0.994x

1.1x

0.281x

4.89x

0.636x

1.62x

10.31x

0.581x

0.951x

0.553x

0.859x

14.37x

1.32x

7.54x

1.52x

2.26x

1.07x

1.18x

1.94x

67. Giuliana RancicMedia

68. Miranda LambertMusic

69. Marshall MathersMusic

70. Nicole PolizziFilm/TV

71. Adam LevineMusic

72. Lil Wayne Weezy FMusic

73. Heidi KlumFashion

74. PitbullMusic

75. Perez HiltonMedia

76. Betsey JohnsonFashion

77. Jim CarreyFilm/TV

78. Mindy KalingFilm/TV

79. Hillary ClintonPolitics/Government

80. Zooey DeschanelFilm/TV

81. CocorochaFashion

82. Avril LavigneMusic

83. Alexa ChungMedia

84. RichardbransonBusiness

85. Nicole RichieFilm/TV

86. Queen LatifahMusic

87. Kris JennerFilm/TV

88. CaradelevingneFashion

2.3%

0.541%

2.3%

1.96%

2.29%

5.09%

2.28%

2.29%

2.27%

2.07%

2.19%

7.8%

2.16%

0.442%

2.15%

3.38%

2.11%

1.3%

2.09%

0.203%

2.06%

3.53%

2.02%

2.12%

1.99%

3.59%

1.98%

2.3%

1.98%

0.137%

1.95%

1.48%

1.94%

0.257%

1.93%

1.27%

1.89%

0.84%

1.86%

1.73%

1.86%

1.57%

1.85%

0.954%

@Coach 21/32


1.09x

0.443x

1.52x

0.631x

1.29x

55.91x

1.46x

0.759x

0.6x

0.884x

0.215x

3.25x

89. Carrie UnderwoodMusic

90. Snoop DoggMusic

91. Jessica AlbaFilm/TV

92. Typical GirlSocial Media

93. Kelly ClarksonMusic

94. JasonwuFashion

95. Ashley TisdaleFilm/TV

96. Pope FrancisReligion

97. Charlie SheenFilm/TV

98. John LegendMusic

99. Wiz KhalifaMusic

100. Ivanka TrumpAuthor

1.83%

1.68%

1.82%

4.1%

1.82%

1.19%

1.81%

2.86%

1.8%

1.39%

1.79%

0.032%

1.76%

1.2%

1.76%

2.31%

1.75%

2.92%

1.75%

1.97%

1.74%

8.1%

1.72%

0.53%

@Coach 22/32

TV Shows

@Coach 23/32

followers vs. baseline multipletop 100 TV shows

0.546x

1.45x

0.782x

0.286x

0.223x

0.745x

2.33x

0.195x

0.496x

0.178x

0.098x

1.05x

0.526x

0.542x

0.862x

5.37x

0.493x

0.675x

6.49x

0.838x

2.11x

0.349x

1. The Ellen DegeneresShowBy Genre > Comedy

2. The Oprah Winfrey ShowBy Genre > News & Information

3. CNN Breaking NewsBy Genre > News & Information

4. The Tonight ShowStarring Jimmy FallonBy Genre > Comedy

5. How I Met Your MotherBy Genre > Comedy

6. TODAYBy Genre > News & Information

7. Gossip GirlBy Genre > Drama

8. Tosh.oBy Genre > Comedy

9. Pretty Little LiarsBy Genre > Drama

10. ConanBy Genre > Comedy

11. SportscenterBy Genre > Sports

12. E! NewsBy Genre > News & Information

13. GleeBy Genre > Family

14. The Mindy ProjectBy Genre > Comedy

15. Good Morning AmericaBy Genre > News & Information

16. Fashion PoliceBy Genre > Reality & Game Shows

17. Anderson Cooper 360By Genre > News & Information

18. Roberto G. BolañosBy Genre > Latino

19. Project RunwayBy Genre > Reality & Game Shows

20. Dr DrewBy Genre > Lifestyle

21. Suze Orman ShowBy Genre > News & Information

22. The VoiceBy Genre > Reality & Game Shows

5.02%

9.19%

4.79%

3.3%

4.1%

5.23%

1.94%

6.76%

0.89%

3.98%

0.839%

1.12%

0.834%

0.358%

0.806%

4.13%

0.795%

1.6%

0.745%

4.17%

0.715%

7.33%

0.714%

0.677%

0.675%

1.28%

0.639%

1.17%

0.589%

0.683%

0.585%

0.109%

0.581%

1.17%

0.547%

0.811%

0.505%

0.078%

0.493%

0.589%

0.471%

0.223%

0.445%

1.27%

@Coach 24/32


1.54x

1.15x

0.933x

0.838x

3.03x

0.25x

0.439x

0.239x

0.478x

2.78x

0.295x

3.25x

0.093x

0.708x

0.227x

1.62x

0.166x

0.5x

0.161x

0.202x

1.83x

2.84x

23. Dr. PhilBy Genre > News & Information

24. BBC News (UK)By Genre > News & Information

25. The Dr Oz ShowBy Genre > Health & Wellness

26. The Vampire DiariesBy Genre > Horror & Suspense

27. ClickBy Genre > News & Information

28. Duck DynastyBy Genre > Reality & Game Shows

29. The GRAMMYsBy Genre > News & Information

30. The Rachel MaddowShowBy Genre > News & Information

31. Real HousewivesBy Genre > Reality & Game Shows

32. Programa PanicoBy Genre > Comedy

33. SportsNationBy Genre > Sports

34. NightlineBy Genre > News & Information

35. Game of ThronesBy Genre > Drama

36. The X Factor (UK)By Genre > Reality & Game Shows

37. Teen WolfBy Genre > Drama

38. The Situation RoomBy Genre > News & Information

39. Love & Hip HopBy Genre > Reality & Game Shows

40. Rachael Ray ShowBy Genre > Food

41. The Walking DeadBy Genre > Drama

42. Anthony BourdainBy Genre > Travel

43. What Not To WearBy Genre > Lifestyle

44. LegendariosBy Genre > Comedy

0.438%

0.285%

0.432%

0.376%

0.432%

0.463%

0.427%

0.509%

0.416%

0.137%

0.41%

1.64%

0.395%

0.899%

0.382%

1.59%

0.366%

0.766%

0.362%

0.13%

0.361%

1.22%

0.344%

0.106%

0.316%

3.4%

0.314%

0.443%

0.312%

1.37%

0.305%

0.188%

0.3%

1.8%

0.288%

0.576%

0.285%

1.76%

0.258%

1.27%

0.253%

0.138%

0.25%

0.088%

@Coach 25/32


0.197x

0.229x

0.445x

0.675x

0.27x

0.303x

0.111x

0.371x

0.327x

0.07x

0.076x

0.13x

0.401x

0.108x

0.445x

0.599x

1.22x

0.049x

0.282x

0.304x

0.291x

0.179x

45. AmericaBy Genre > News & Information

46. Steve HarveyBy Genre > News & Information

47. Shark TankBy Genre > Reality & Game Shows

48. The Biggest LoserBy Genre > Reality & Game Shows

49. Grey's AnatomyBy Genre > Drama

50. Teen MomBy Genre > Reality & Game Shows

51. El Gordo Y La FlacaBy Genre > Latino

52. Hell's KitchenBy Genre > Reality & Game Shows

53. Latin GRAMMYsBy Genre > Latino

54. Orange Is The NewBlackBy Genre > Drama

55. The Daily ShowBy Genre > Comedy

56. Breaking BadBy Genre > Drama

57. American IdolBy Genre > Reality & Game Shows

58. Inside Amy SchumerBy Genre > Comedy

59. SportsdayBy Genre > Sports

60. IcarlyBy Genre > Kids

61. Star TrekBy Genre > Science Fiction

62. Cosmos: A SpacetimeOdysseyBy Genre > Documentaries

63. The BachelorBy Genre > Reality & Game Shows

64. Big Bang TheoryBy Genre > Comedy

65. SpongeBob SquarePantsBy Genre > Kids

67. American Horror StoryBy Genre > Horror & Suspense

0.245%

1.24%

0.24%

1.04%

0.231%

0.519%

0.222%

0.329%

0.205%

0.76%

0.205%

0.675%

0.2%

1.81%

0.175%

0.472%

0.174%

0.533%

0.173%

2.46%

0.172%

2.26%

0.172%

1.31%

0.171%

0.427%

0.169%

1.55%

0.167%

0.376%

0.157%

0.262%

0.155%

0.127%

0.153%

3.1%

0.149%

0.527%

0.149%

0.489%

0.142%

0.487%

0.139%

0.776%

@Coach 26/32


0.212x

1.28x

0.278x

0.618x

0.258x

1.6x

0.512x

0.206x

0.393x

0.211x

0.572x

0.088x

0.309x

0.136x

0.582x

0.506x

0.169x

0.418x

0.256x

0.328x

0.107x

0.199x

66. Saturday Night LiveBy Genre > Comedy

68. El Chavo Del 8By Genre > Latino

69. Modern FamilyBy Genre > Comedy

70. VictoriousBy Genre > Kids

71. ScandalBy Genre > Drama

72. Americas Next TopModelBy Genre > Reality & Game Shows

73. Long Island MediumBy Genre > Reality & Game Shows

74. Top GearBy Genre > Comedy

75. Dance MomsBy Genre > Reality & Game Shows

76. EmpireBy Genre > Drama

77. Sesame StreetBy Genre > Kids

78. Primer ImpactoBy Genre > Latino

79. True BloodBy Genre > Drama

80. MythbustersBy Genre > Reality & Game Shows

81. MTV EMABy Genre > Reality & Game Shows

82. Live With Kelly &MichaelBy Genre > News & Information

83. Nuestra BellezaBy Genre > Latino

84. LIGA Bancomer MXBy Genre > Latino

85. Once Upon A TimeBy Genre > Drama

86. Criminal MindsBy Genre > Drama

87. Arrested DevelopmentBy Genre > Comedy

88. GirlsBy Genre > Comedy

0.139%

0.655%

0.138%

0.108%

0.138%

0.498%

0.132%

0.214%

0.129%

0.503%

0.125%

0.078%

0.123%

0.24%

0.12%

0.582%

0.117%

0.299%

0.112%

0.534%

0.11%

0.192%

0.108%

1.22%

0.106%

0.343%

0.104%

0.763%

0.104%

0.179%

0.104%

0.206%

0.103%

0.61%

0.102%

0.243%

0.1%

0.392%

0.099%

0.302%

0.091%

0.851%

0.089%

0.447%

@Coach 27/32


0.736x

0.218x

0.283x

0.312x

0.715x

0.077x

0.095x

0.158x

0.276x

0.137x

0.118x

0.52x

89. Mad MenBy Genre > Drama

90. BONESBy Genre > Drama

91. The OriginalsBy Genre > Drama

92. PBS News HourBy Genre > News & Information

93. Buddy ValastroBy Genre > Food

94. WORKAHOLICSBy Genre > Comedy

95. College GameDayBy Genre > Sports

96. Jimmy Kimmel LiveBy Genre > Comedy

97. Dancing With The StarsBy Genre > Reality & Game Shows

98. South ParkBy Genre > Comedy

99. NbaontntBy Genre > Sports

100. SuitsBy Genre > Drama

0.088%

0.12%

0.087%

0.398%

0.085%

0.299%

0.084%

0.269%

0.082%

0.115%

0.081%

1.05%

0.081%

0.854%

0.078%

0.493%

0.077%

0.28%

0.077%

0.561%

0.075%

0.637%

0.074%

0.142%

@Coach 28/32

Personality Insights

@Coach 29/32

followers vs. baseline multipleAll categories

1.19x

1.21x

1.19x

1.18x

1.1x

1.18x

1.08x

1.03x

1.04x

1.04x

0.941x

1.12x

0.954x

1.03x

0.973x

1.05x

0.971x

0.957x

1.02x

0.979x

0.957x

0.982x

1. Self-disciplinePersonality > Conscientiousness

2. ConscientiousnessPersonality

3. Achievement StrivingPersonality > Conscientiousness

4. ConservationValues

5. AdventurousnessPersonality > Openness

6. Artistic InterestsPersonality > Openness

7. OpennessPersonality

8. ChallengeNeeds

9. ImaginationPersonality > Openness

10. LiberalismPersonality > Openness

11. StabilityNeeds

12. CautiousnessPersonality > Conscientiousness

13. Self-transcendenceValues

14. IntellectPersonality > Openness

15. PracticalityNeeds

16. HedonismValues

17. Self-expressionNeeds

18. HarmonyNeeds

19. LoveNeeds

20. GregariousnessPersonality > Extraversion

21. AnxietyPersonality > Neuroticism

22. StructureNeeds

61.41%

51.66%

60.73%

50.26%

60.16%

50.74%

60.13%

51.14%

56.67%

51.72%

56.61%

48.02%

54.69%

50.53%

54.4%

52.79%

54.4%

52.21%

53.34%

51.21%

53.17%

56.47%

52.68%

46.92%

51.84%

54.32%

51.65%

50.26%

50.97%

52.39%

50.63%

48.34%

49.3%

50.76%

49.26%

51.49%

48.88%

47.86%

48.75%

49.79%

47.85%

50.02%

47.77%

48.66%

@Coach 30/32


1.07x

1.08x

1.07x

0.965x

0.897x

0.991x

0.963x

1.04x

1.04x

1x

0.953x

0.95x

0.977x

0.924x

1.05x

0.976x

0.954x

0.886x

0.873x

0.953x

0.874x

0.983x

23. ModestyPersonality > Agreeableness

24. DutifulnessPersonality > Conscientiousness

25. AltruismPersonality > Agreeableness

26. CheerfulnessPersonality > Extraversion

27. ImmoderationPersonality > Neuroticism

28. ClosenessNeeds

29. EmotionalityPersonality > Openness

30. TrustPersonality > Agreeableness

31. MoralityPersonality > Agreeableness

32. AgreeablenessPersonality

33. ExtraversionPersonality

34. CuriosityNeeds

35. LibertyNeeds

36. VulnerabilityPersonality > Neuroticism

37. CooperationPersonality > Agreeableness

38. OrderlinessPersonality > Conscientiousness

39. FriendlinessPersonality > Extraversion

40. ExcitementNeeds

41. Excitement-seekingPersonality > Extraversion

42. IdealNeeds

43. DepressionPersonality > Neuroticism

44. Self-efficacyPersonality > Conscientiousness

47.57%

44.33%

47.57%

43.86%

47.23%

44.36%

47.2%

48.88%

46.96%

52.32%

46.84%

47.25%

46.74%

48.55%

46.48%

44.8%

46.43%

44.59%

46.31%

46.15%

46.16%

48.42%

46.06%

48.5%

46.02%

47.12%

45.97%

49.74%

45.91%

43.56%

45.47%

46.57%

45.2%

47.37%

44.89%

50.64%

44.8%

51.35%

44.59%

46.78%

43.88%

50.22%

43.71%

44.46%

@Coach 31/32


0.866x

0.871x

0.811x

0.889x

0.864x

0.83x

0.943x

45. Openness To ChangeValues

46. NeuroticismPersonality

47. Self-enhancementValues

48. Self-consciousnessPersonality > Neuroticism

49. AssertivenessPersonality > Extraversion

50. AngerPersonality > Neuroticism

51. SympathyPersonality > Agreeableness

43.64%

50.37%

43.13%

49.5%

41.58%

51.25%

41.34%

46.5%

41.16%

47.63%

40.28%

48.49%

38.15%

40.44%

@Coach 32/32

coach

Data & Analytics