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Brattleboro, Vermont

ration Mtn.

Mt. Snow

onville

Jamaica

WardsboroCenter

CambridgeporSouth

Windham Athens

WestTownshend

Bellows Falls

WestminsterWest

Townshend

Harmonyville QWest

Wardsboro

EastJamaica

Wardsboro

Newf ane

East Williams-DoverWest ville

Dover .Dover South West

Newfane Dummerston

Wilmington Hogback Mtn.

MARKET FACTS

$1,000's addedTOTAL SALES

JacksonvilleWest

I\ Halifax

0.5MV/M 0.1MV/M60,109 190,319

Lumb'r, Bldg. Mat'l, Hdwe. 4,217 13,353Gen. Merchandise 6,067 19,207Food Stores 15,691 49,682Automotive Dealers 10,415 32,975Gas Service Stations 4,010 12,960Apparel & Acces'y 2,700 8,548Furniture & Home Furn'gs 1,029 3,257Elect. Appl's. 858 5,975Eating & Drinking 2,648 8,384Drug & Prop'y 1,338 4,234Other Retail Stores 10,081 31,919Non -Store Retailers 675 2,135

Population 46,780 125,365Households 14,176 37,989

Market Facts are from the U.S. Census & othersources and are delineated and updated by EdFelker & Associates.

Lyons-ville

Griswoldville

Marlboro

Putney

Dummersto

East

Dummersto

BrattleboroGuilford

Colrain

ShelburneFalls

Greenfield

Westminster

EastPutn

WestmorelandSta ion

Giboa

Westmoreland

Keene

West

Chesterfield Swanzey

Hinsdale

Ashuelot

Mt. Hermon

TurnersFalls

Montague

j%O Deerfield

C3S A)IIIIIfOAFFILATE

1000 WATTS D/ 250 WATTS N

Westport

Northfield

Winchester

119

78Scotland

Warwick

Frying

LOCAL OFFICE:

0.1MV/M

108 Williams Street(P.O. Box 818)Brattleboro, Vermont 05301

254-2343

REGIONAL REPRESENTATIVE:

Harold Segal & Associates

NATIONAL REPRESENTATIVE:

Grant Webb & Company

Opened & operated by Radio Brattleboro, Inc.1

7o#4 e« qdutitvtu Zaize el,~Joy Drive, Broadcast Park, South Burlington, Vt. 05401

CBS RA>>))III(((O YOUR TWO-WAY VOICE -24AFFILIATE

AM 1230 KC 1000 WATTSFM BROADCASTS INFM 98.9 MC 3100 WATTS E R P

(802) 658-1230

HOURS A DAY

FULL -STEREO

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Port Henry

M therhee

Tconderóa

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Swanton

Enosburg Foil,

St. Albans

HITTENDEN

Vergennes 8r srol

Middle Ur

ADDISON

Brandon

RUTLAND

4terbur

ontelier

NGE

.WM%Q S O

Covering Burlington and5 -County Primary Marketwith well-rounded Brightand Lively Programming in-cluding Complete Local News,Sports, and Weather supple-mented by Adult Music.

W JOY AM and FMdelivers a ONE-TWOPUNCH in the Primary$405,000,000 Market inRetail Sales.

MARKET FACTS

$1,000's added 0.5mv/m

TOTAL SALES 405,054Lumb'r, Bldg. Mat'I, Hdwe. 30,613Gen. Merchandise 36,738Food Stores 101,789

Automotive Dealers 76,084Gas Service Stations 27,528Apparel & Acces'y 17,659Furniture & Home Furng's 8,381Elec. Appl's 5,249

Eating & Drinking 20,715Drug & Prop'y 9,539Other Retail Stores 64,827Non -store Retailers 5,932

Population 268,278Households 81,297

All figures are from the U.S. Censusand other sources and are delineatedand updated by Ed Felker & Asso-ciates, Inc., P. O. Box 141, Ambler,Pa. 19002 (215) 643-0637 6/1/69

ST JOHNSBURY VERMONT NEWPORT VERMONT

1340 KHz 1000 WATTS -1490 KHz 1000 WATTS

SHERBROOKE" / ,/Canada r

Quebec ;_ _t: Rock IsFand

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Westfield

Newport

Lowell ORLEANS

BARTON

Glover

Craftsbury

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Lyndonville

CALEDONIA

St. Johnsbury

Danville die"

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Island Pond

ESSEX

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VERMONT

Concord

LisbonN.H.

Franconia

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CBS RAD)))))I((((O

ALL YEAR ROUND TOURIST AND RECREATION CENTER

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CBS RADIO IN THE PROGRESSIVE CHAMPLAIN VALLEY

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C arlotte Hinesburg HuntingtonWillsboro , 9 9 .

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WADbriV oust& a6

Middlebury, Vermont

WFAD RADIO is programmed pri-marily for adults - with middle-of-the-road and bright contemporarymusic - national and local newson -the -hour - plus farm coverage.

VOICE OF MIDDLEBURY, INC.Frank A. Delle Jr., President

Donald G. Fisher,General and Commercial Manager

P. O. Drawer 1490Phone (802) 388-2490

Middlebury, Vermont05753

ton Bay State Park

Vergennes

anton New HavenAddison

Chimney Pt.

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R ichmonT

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Brandon

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Proctor

Pittsfield--

Hydeville Bomoseen

Casdeton State College

tetan Rutland

1490 RADIOCBS 1000 Watts Days

250 Watts Nights

Coverage Contours by:FRANK A. DELLE JR.,Consulting Engineer

0.25 MVM

MVM0.5

Market Data: 0.5 MVMCoverage

Population 65,830Households 18,040Radio Homes 17,870Spendable Income . $ 156,862,000Total Retail Sales ..$ 99,286,000Food Stores $ 25,178,000Drug Stores .$ 3,588,000Department Stores .$ 10,094,000Apparel Shops $ 3,993,000Homefurnishings ...$ 3,136,000Auto Dealers .$ 22,011,000Service Stations $ 8,745,000Auto Ownership ... 22,890Farm Population ... 6,860Gross Farm Income $ 34,573,000Source: SRDS Consumer Data 1970.

0.25 MVMCoverage

168,79050,23049,040

435,788,000334,280,000

77,281,0008,299,000

44,882,00019,838,00011,338,00077,038,00022,887,000

66,38011,860

48,885,000

A Profile of ---MIDDLEBURY

VermontMIDDLEBURY is the county -seat of Addison County. Farmincome in Addison County isin excess of $136,931,000!

MIDDLEBURY is the homeof Middlebury College whichwas established in 1800 - oneof the most highly -rated pri-vate co-ed liberal arts collegesin America - with top -ratedlanguage schools. It has a full-time enrollment exceeding1600 - Summer school of1500 - plus its famous BreadLoaf Campus Writers Confer-ence which attracts an addit-ional 250 graduate studentsand their families.

ADDISON COUNTY'S effect-ive buying income for 1969was $58,099,030, an increaseof 32% over 1966 - and thehighest percent of change inVermont!WFAD RADIO is the primenews and advertising mediumin Addison County - thefastest -growing county in thestate - with a 1960-69 pop-ulation growth of 18% - thehighest in Vermont!

the voice of-MIDDLEBURY

WFAD RADIO covers one ofthe finest recreation areas inNew England. Year-roundattractions offer tourists boat-ing and fishing on LakeChamplain, Lake Bomoseenand Lake Dunmore - Fallfoliage tours - excellent hunt-ing, and skiing at the Middle-bury Snow Bowl - rated asone of the best ski areas inNew England --- and thefinest camping facilities in theGreen Mountain NationalForest.

Nationally Represented by:AAA REPRESENTATIVESOffices in Major CitiesIn Boston -New England Spot Sales, Inc.

Prepared by:ft DiO Unlimited

táSPOT RATES:

Rates Effective:January 1, 1970

TIMES: 60 Seconds 30 Seconds 15 Seconds

1 S 4.00 S 3.00 S 2.0050 3.75 2.75 1.75

100 3.50 2.50 1.50150 3.25 2.25 1.25200 3.00 2.00 1.00

PROGRAM RATES:

SEGMENT: 1 Time 13 Times 26 Times 52 Times 260 Times

60 Minutes S45.00 S40.00 S38.00 S36.00 S30.0030 Minutes S30.00 28.50 27.00 25.50 21.0015 Minutes 17.00 16.00 15.50 15.00 13.5010 Minutes 12.00 11.50 11.00 10.50 9.005 Minutes 8.00 7.50 7.00 6.75 6.00

(Weekly Cost for 7 Per Week)

5 -Minute Newscast - 13 Weeks 26 Weeks 52 Weeks

1 -Time Rate = S8.00 S36.00 S32.50 S28.00New England Weathervane1 -Time Rate = S6.00 S30.00 S26.00 S22.00

WFAD RADIO is dedicated to serving all advertisers. If you don't see arate or plan above that fits your specific advertising needs, pYease contactus for a "Custom -Service Plan" which will help you increase your sales!

NATIONAL REPRESENTATIVES:AAA REPRESENTATIVES with offices in Brooklyn, Hollywood,Chicago, Atlanta, San Francisco and Dallas.IN BOSTON - New England Spot Sales (Phone 617 - 482-4370)

iiWFAD RADIOP. O. Drawer 1490

Middlebury, Vermont 05753Phone (802) 388-2490

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Copyright THE NATIONAL. SURVEY, CHESTER, VERMONTLithographed in U.S.A.

.town

M s. 1321.ShHII

. Milford /1

WCFR Springfield, Vermont5000 W -Day 1480 KHZ

WCFR is your key to the industrial heart of Vermont. Covering four counties in Vermont and New Hampshire WCFR's audienceshows the highest per capita income in both states and second highest in New England.

THE CONNECTICUT VALLEY BROADCASTING CO., INC.Carlo F. Zezza, Pres. and Gen. Mgr.

Craigue Hill -- Springfield, Vermont 05156-- P.O. Box 800Telephone (802) 885-4555

:,

Radio,

Altona

NEW,(Plattsburg

Dannernora'YORK/CLINTr

Keeseville

Ausable o

Wlllsboro

Summer and WBonus of

VacationinThousands

VERMONT'S

LARG EST

RADIO COVERAG

The regional reachof WDEV gives youmajor metropolitancoverage of Barre,Montpelier, Burling-ton, St. Johnsbury PLUSmore than 400 MainStreet communities whereRadio Vermont is thehometown station.

oRouses Point

anton Highgate Center

Enosburg Falls

St. Albans

FRA KLIN

ITTENDEssex Jú

Bur gto

Hinesburg'Charlotte

Ions

` Jezersonvin=. JohnsonMilton í1~ILLE-.

1`Morrisville

Har/dwiStowe

WDEVWaterbur

Troy

owell

Bristol . , M ASH-

iddle. r

30Brand

Proctor Fair Havene

est Rutlan.Poultney

Wall ord

The ideal combination of 5,000watts plus 550 kc. means best coverage for this mountainous terrain.

wport Morgan

L ANSIslandPondand

ESSEX

Barto

tpelier

Wílllamst

Thetford Center

Barre bit

Bethel

White RiverJunctio

Springfield *'

WINDHAMBellows Falls

/ Charlestown

Bra

Li.sbo

oodsvilleCU

rd

Lunenburg

me

anoverest Lebanonse Enfield

Lebanon

NEWNorth

Woodstock

, GRAFTON

HAMPSHIRE

Vs/:000.1N

550 KC

Groveton

Claremont

ULLI VAN

Walpole

REGIONAL COVERAGE -REGIONAL PROGRAMMING

Montpelier -Barre -WaterburyEstablished 1931

National Representatives: Walker-Rawalt Co.New York, Chicago, Los Angeles

Kettell-Carter, Boston

Phone Montpelier 233-5266Area Code 802

Plymouth.

Ashland

from

Vermont's

Tallestntennae

CARROLL

Meredith

LaconiaWithin 0.5 MV/MMARKET DATA

Contour

Within 0.1 MV/M

Contour

Audience: Population 214,550 524,300

Households 59,500 149,800

With AM Radio 58.300 146,800

Income, Personal ($000) 440,725 1,068,775

Disposable 386,075 936,250

Retai; Sales ($000) 301,575 666,425

Food Stores 78,110 172,600

Automobile Dealers 53,080 117,290

General Merchandise Stores 28.950 63,980

Lumber & Hardware Dealers 21,110 46,650

Gasoline Service Stations 20,200 44,650

Apparel Stores 14,170 31,320

Eating & Drinking Places 13,570 29.990

Furniture & Appliance Stores 11,160 24,660

Drug Stores 7,540 16,660

Wholesale Sales ($000) 212,975 407,900

Merchant Wholesalers 116,500 223,120

Selected Service Receipts ($000) 34,250 86,125

Personal Services 7,430 18,690

Auto Repair Services 5,690 14,300

Total Number of Farms 6,720 14,770

Commercially Operated 5,070 11.140

Farm Population 23,720 52.140

Farm Cash Marketings ($000) 65,650 152,700

Farm Purchases ($000) 30,200 70,240

Average Gross Income per Farm ($) 12,950 13,700

SOURCE: 1950 and 1960 Population Census, and 1954 and 1958Agriculture and Business Census, U. S. Department of Commerce.Area data derived and projected to 1961, by

NEW ENGLAND RESEARCH, INC.

i

8

)(z4

st.Jean

100011V 01420 KC

HUNTINGDON

NAPIE V LLE

CHATEAUGAY Saint Bernard v 1C

t. ChFysostome ST. ;L-ANADA JEAN4,

Us A Champlain. Albllig"

Mooers

lEllen urgCenter Isle La Motte' }y..:

i North. ,Hero

Churubusco

.Chaleaugay

FRATIKLITj

NEW YORK r-Cha y

Lyon (CLINTONMountain Dannemora

,r` 1 Plattsburgh\f Morrisónville

I KY

Por Kent ,d441 Keeseville Pi.

ss

--f7,"Loori Lake. ..

s

Ausable Forks

ADIRON -, . . WillsboroESSE?C. "

.<. Fair{ ax/.East Georgia / Jeffersonville

ROUVILLE

IBER?,' V I LLE

SHEFFORD.

el Granby eWaterloo

Iberville I Adamerilleea Farnham o

Saint Alexander --i CowIansville

Bedfordnnnbem, BROME

MISSISQUOI Sutton. i

Philipsburg Abercora

buses Poi .t Richford o 'Worthe ¡/'Highgate Center East Berkshire

Swanton Enosburg Falls .,

Sheldon. Montgomery Center

ySt. Albans'WWSR Fairfield <FRANKLINBelvidere

rar,d Isle

UEB

WaterCenter- JI -L

\)21e a'- l_ilton Cambridge

oulth HeroColchester

Jericho

Johnson VEMorrisville

...

inooski 'LAMOILLEEssex J ,urlington ¿\ 'Stowe

Williston Richmond....-""" -0 5

Shelburne 0 r`

L'1j t\ '1<4, a

Transportation Center forNorthern Vermont and Southern Quebec

Franklin is the Leading Dairy County of New England

St. Albans its Shipping Point and Shopping Center

Extensive Industry and Payrolls spread Buying Power

Outstanding Local and Regional Programming

CONTOURS: Modified by Station Mail, bothPRIMARY and SECONDARY are containedwithin original computed 0.5 MV/M Contour

*Robert I. Kimel, General Manager

75 North Main St., St. Albans LAkeview 4-21

Affiliated with WSNO in Barre.National Representative: Breen & Ward, New YorkNew England Representative: Eckels & Co., Boston

-5ORLEAIIS

M_

Troy

Newport G

MARKET DATAAudience PopulationHouseholds

With AM RadioAutomotive Vehicles RegisteredExpendable Income, $00o

Market TOTAL RETAIL SALES

Food Store SalesRestaurants, Drinking PlacesDrug Stores

General Merchandise StoresApparel StoresHome Furnishings Stores .

Automotive Sales OutletsGasoline Service StationsHardware á Building Supplies

PRIMARY TOTAL U.S. TOTAL CANADA

92,100 177,400 154,40024,370 46,800 35,05023,500 44,900 28,57031,900 61,800 -

120,500 244,000 144,500

92,700 191,600 101,000

26,480 47,700 26,3005,110 10,090 4,9502,140 4,350 1,180

10,180 22,300 10,0304,510 10,660 3,0702,260 8,550 5,020

14,880 31,700 19,4506,890 12,600 6,8005,130 10,770 3,950

TOTAL SERVICE RECEIPTS 7,570 17,370 NotPersonal Service Shops 1,980 4,280 Ave i lab leGarage Services 970 2,030 Included

TOTAL WHOLESALE SALESMerchant WholesalersAll Other Types

Farm Total Audience-FarmType

Number OperatedPopulation Living on FarmsOccupied Dwellings With AM

Sales of Farm Products $000Farm Supplies Purchased $000Gross Income per Farm $

53,600 131,500 Not23,900 68,600 Available29,700 62,900

COMMERCIAL RURAL -HOME TOTAL

3,500 1,490 9,64021,400 5,900 40,800

3,520 1,46037,840 560 ., Not17,000 520 Available11,300 890

IT'S IN THE GREAT RUTLAND REGION

WITH TOTAL RADIOIN NEW ENGLAND'SMOST DIVERSIFIED MARKET ANDALL-YEAR ROUND VACATION AREA

0.I ,,` ' 11....

4.' ESSEX, \n

.''.\L\l`r'1tI

1l` Ticonder :rq VERMONT/ 1

,r,.AppISON

keGod l> ,

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,}

hallwhte 'r/i ¡ RUTLANDr '.y;t WASHINGTON / Proctor-\

GLENS FALLS `____. West Rutland IliNEW YORK poultney RUTLAND

Hudson Falls Gramme / Nrt. Wallin ford °CFort Edward g -,a

i iiSchuylervil le \

SARATOGA B E N N I N G T O N G

a /5 Springfield (G\~ oaremontManchester / {-`

RUTLAND, VERMONT

.::<141\Q°

GMa CHITTENDEN4,1) *)-- I

4:11Yergennes

Middlebury

Winooski

Essex

Burlington

..s

Junction

-

Northfield

White RiverJunction

WoodstockIHanoverLebanon

`NEW HAMPSHIRE

Newport

Affiliated with\'s' VVV^d11 í;tirlington, Vt.

(lU (3eífetunteine, Ohio

111.

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rt

- dEFfERSONVILLECaMORIDGE?.,^ *JOHNSON

G . ._- r.,..q . w, --o:.1C^P15VILLº

L I N GTON HA QDWICK

ST. JOHNSBURY.SKI RESORT CAEiOT

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QNORp1ICH ü!E11S RIVEitWqRREN UNIV.

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FULLTIME 10Q3 Watts .- Day250 Watts - Night

Alan H. Noyes - Station ManagerStudios - Jacques St., P. O. Box I,

Barre, VermontPhone 476.4!68

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WSNO Introduces Your Product

to the Greatest Number of Homes. .

et the Lowest CostPerThousend . , ,

in a "selling atmosphere" of adult listeners

MUSIC: No formula or Top Forty station, WSNO offersplanned musical menu of bright and bouncy - light and lively- but never loud and raucous music. "We Ike the music" isthe comment most often heard in describing WSNO Radio.

NEWS: CBS News brings top coverage of national and worldevents, AP's wire service covers late -breaking state and regional news, and the alert WSNO News Staff keps upto-the-minut on local happenings. Two-way radio gives a sense of"urgency" to th local coverage. Over 4 hours daily is

devoted to news and weather.

SPORTS: Much could be said, but listener response tills itall! WSNO's sports team is, without question, the most- listened -to in the' area. Football, baseball, basketball, racing's famedTriple Crown. professional golf - it's all there on "the sportsstation for Centel Vermont."

t'172CHANDISING: WSNO does whatovr it can to assistadvertisers with mailings, on -the -air promotion, in-store display.ale WSNO's job is to sell gºods, and this w ettm?t to doin any possible way.

M A S K E 1 D H 1 Íl4URBAN - RURAL POPULATION STATISTICSPrimary Zone (.5 MViM) Secondary Zone (.1 MV V

Total Population 7(1,185 118,714Urban 22,100 22,10(1Rural 48,085 96,614

BUYING INCOME AND RETAIL SALES(Primary Zone Only)

Washington OrangeCounty County Total

$75,513,000 $24,258,000 $99.0 .1.,r.

53,88 7,000 18,614,000 72,50 1.(;uu

Effective BuyingIncome

Total Retail SalsasHousehold

Retail Sales 4,491 4,230 4,426

THE BARREMIONTPELIER MARKETSizable paychecks from the GRANITE INDUSTRY, front

STATE GOVERNMENT, and from a booming RECREATIONBUSINESS combine to make BARRE -MONTPELIER . . .

VERMONT'S #.1 MARKETIn Household Income

Barre -Montpelier Vermont New EnglandAverage Average Average

l'cr HouseholdBuying Income $7,222 $5,969 $6,781P.r CapitaBuying Income 2,11u 1,670 1,978Quality Index ofRetail Sales 120 92 108frt;ex of SalesActivity 15:1 100 Intl

(Sources: U.S. Census 1960 - Saks Management 1961)Vermont's Annual Tourist and Recreation BusinessSummer and winter - all year tound - v,;i:ing skiers

and spurt fans, summer campers, , tour:st.s :stud va,.at::,;: asurt;binr Lis bring consumer doiiar; to V:t:t:,nt !n u: N 01$10unrilliun per year . and WSNI) SEl'V1:S TIIE: itE:'.RI'U1" VACATI()N -LA Nl).

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PROGRAM FEATURES

WSKI LOCAL NEWS WSKI WEATHER REPORTS WSKI SKI REPORTS WSKI LOCAL SPORTS SHOW WSKI LOCAL BASKETBALL WSKI COLLEGE FOOTBALL WSKI HILLBILLY HIT PARADE NY YANKEE BASEBALL ABC RADIO NETWORK NEWS ABC RADIO SPORT SHOWS PAUL HARVEY NEWS SWAP SHOP KEEPING POSTED SUNDAY SYMPHONY STORK CLUB

WSKIGREEN MT. BROADCASTING

CO., INC.

Studios and Offices18 No. Main St., Barre, Vt.94 Main St., Montpelier, Vt.

TELEPHONEBARRE - 476-5221

MONTPELIER - 223-5275

1000 WATTSDIAL 1240

STATION FACILITIES

Four Broadcast Studios Recording Studio Mobile News Car Associated Press News ABC Radio Network Copywriting Dept. Loud Speaker Equipment 3 Remote Units

Represented byBILL CREED ASSOC.

BOSTON, MASS.

AAA REPRESENTATIVES - New York, N. Y.

MARKET DATA within 0.5 my/m within 0.1 my/mcontour contour

Population 57,700 67,800Households 16,900 17,800

Automobilies 18,100 22,400Total Retail Sales $100,200,000 $117,300,000

Food Sales 24,000,000 27,200,000Gen. Mdse. Sales 8,500,000 9,700,000Apparel Sales 5,700,000 6,750,000Home Furn. Sales 4,800,000 5,230,000

Automotive Sales 21,300,000 23,500,000

Filling Station Sales 6,820,000 8,100,000

Drug Sales 1,900,000 2,330,000

Farm Population 5,000 6,700

Gross Farm Income 16,800,000 21,100,000

WSKI - FIRST IN BARRE - FIRST IN MONTPELIER - FIRST IN CENTRAL. VERMONT

4_

1000 WattsDays

1370 KCEstablished 1953

Serving

SouthwesternVermont

Portions of

New York

and

Massachusetts

with

NEWSWEATHER

SPORTSFARM NEWS

MUSIC

Gansevoort

Wilton

Schuylerville

SA RATOGA

QSaratoga Spgs.

O Ballston Spo soil water

Rexford

MechanicsvilleSchenectady

ALBANY

Cohoes

Watervliet O

Albany°

iW' West PawletHartford

© Hudson Falls

Ft. Edward

Valley Falls

e

Argyle

B Greenwich

Porter

Hebron

I

e

Rupert

e Manchester Center

Salem

Cambridge

WASHINGTON

Boytonville

RE NSSELAER

Raymertown

o `\Troy

Grafton

Hoosick Folk

Hoosick

%,... Manchester

I eArlington

IFzo

r

IeftShaftsbury

13E NNI NGTON

I S. ShaftsburyBennington CollegeN. Bennington

()BENNINGTON

PownalN. Petersburg

Petersburg

.14%0,,,,,* Berlin

Averill Park oRennselaer Stephentown

Hancock

©Appalachian

O North Ada s// BERKSHIRE

MASSACHUSETTSWilliamston

Lanesboro

e Adams

Savoy

Cheshire

Windsor

W INDHAM

Brattlesboro

1Wilmington

IJacksonville

Stamford

/ N. Heath

-aa.; r-cr.

Dell

FRANKLIN

Charlemonr

Shelburne Falls

\ teMARKET DATA:

0.5 MVMCoverage

Total Population 147,450Households 43,765Radio Homes 42,490Automobiles 44,665Consumer Income $290,852,000

RETAIL SALES:Food Stores $ 47,945,000Drug Stores $ 5,1 17,000General Merchandise $ 13,619,000Apparel Stores $ 9,4+6,000Home Furnishings $ 6,634,000Auto Sales $ 25,762,000TOTAL RETAIL SALES $171,037,000

.RM DATA:Farm Population 9,250Farm Gross Income $ 30,882,000

0.1 MVMCoverage

746,525228,352226,850241,085

1,559,409,000

260,010,00029,711,00084,276,00075,029,00044,004,000

171,442,0001,012,812,000

26,27564,072,000

FARMCOVERAGE . .

SPORTSCOVERAGE . .

MUSICFORMAT . . .

NEWS

in Beautiful Bennington, VermontComplete local and area coverage pluswire service. Mobile unit with short -

COVERAGE . . wave for on -the -spot reporting, fourportable tope recorders.

County Agent reports. Local and areafarm features.

Red Sox Baseball play-by-play. Com-plete coverage all local and area sportsevents.Management controlled and planned.Good listening for All age groups.

SOURCE: SRDS Consumer Market Data 1963.

Designed by Appalachian Advertising AgencyRlnb Mn,.., torn. 1Vnrth Cnrnlina

CATAMOUNT BROADCASTERS, INC.Mrs. J. Gordon Keyworth, Station Manager

P. O. Box 560 Phone (Area 802) 442-6321BENNINGTON, VERMONT