co-opetition thesis presentation
TRANSCRIPT
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Communication Arts
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Occasional Sale Stores
“A store that is open
occasionally!”Origins:Second Hand RoseRosalie Garner1993Buffalo, Minnesota
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Entrepreneurial & Marketing Interface
“Amateurs look for inspiration; the rest of us just get up and go to work.” Chuck Close
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Today’s Entrepreneur:
“An innovator or developer who recognizes and seizes opportunities, converts those opportunities into workable/marketable ideas, adds value through time, effort, money or skills, assumes the risks of the competitive marketplace to implement these ideas and realizes the rewards from these efforts.” D. Kuratko
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Entrepreneurial Marketing
“…is characterized by a responsiveness to the marketplace and a seemingly intuitive ability to anticipate changes in customer demands.” E. Collinson and E. Shaw
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Repurposing & Refurbishing
Web Resources
• junkmarketstyle.com• cottageelements.blogs
pot.com• robojunker.com• junkcreation.com
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The Creative Process
Ian FillisUniversity of Stirling
ImpressionistsExpressionistsCubistsSurrealists
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Co-opetition Theory
• Synergy• Leverage
SMEs, co-opetition and knowledge sharing: the role of information systems
M. Levy
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CoordinationSynergy - weakLeverage - weak
RepositioningSynergy - strongLeverage - strong
Synergy - weakLeverage - weak
Efficiency
Synergy - strongLeverage - weak
Collaboration
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The “Co-opetition” Knot
1. CoordinationSynergy/weak (- sharing)Leverage/weak (- power)
1. Untangle self - no talking!
2. RepositioningSynergy/strong (+ sharing)Leverage - strong (+ power)
2. Guide others to untangle self!
3. Untangle self - no talking!
Synergy - weak (-sharing)Leverage - weak (- power)
3. Efficiency
4. Guide and help untangle others!
Synergy - strong (+ sharing)Leverage - weak (- power)
4. Collaboration
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myshopkeys.com
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Lori L. [email protected]