co-marketing best practices: fatal mistakes lenders make with special guest mitch kider
TRANSCRIPT
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Mitchel H. Kider is an attorney and author residing in the Washington, DC metropolitan area. He has been actively involved in the housing policy arena for 40 years. Currently, Mitch is the Chairman and Managing Partner of Weiner Brodsky Kider PC, a national law firm specializing in the representation of financial institutions, residential homebuilders, and real estate settlement service providers.
Co-Marketing Best Practices Fatal Mistakes Lenders Make
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A CENTRALIZED PLATFORM FORSALES-MARKETING-COMPLIANCE
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
MSA’s vsADVERTISING
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
Can you provide some Background on the CFPB
and their stance on MSA’s?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
How do MSA’sdiffer from advertising?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
Would you advise an MSAunder any circumstance?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What are some best practicesthat should be followed for
local advertising?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
WEB PORTALCO-MARKETING
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What are the riskslenders face with
web portal co-marketing?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
If an agent is getting a majority of their costs covered collectively
by a group of lenders, is this compliant?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
Should lenders ever pay ona cost per lead basis vs. impression
based advertising?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
As co-marketing policy relates toweb portals, can you elaborate on how you approach working
with lenders?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
ADVERTISING& LEAD GEN
AGREEMENTS
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
How do you advisecalculating ‘fair share’ for an advertisement when there is
a lender/agent present?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What are your thoughtsaround jointly
purchasing leads?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What are the possible pitfalls with lead
generation agreements?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
MARKETING AUDITSFROM THE CFPB
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
Can you provide an overview of the current landscape on state level marketing audits?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What items should you haveprepared for a possible audit?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
What types of penalties can the CFPB impose if there are violations?
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
Walk us through over all bestpractices for staying compliantwhen it comes to co-marketing.
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
QUESTIONS?Please Use Webinar “Questions” Tab
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Co-Marketing Best Practices Fatal Mistakes Lenders Make
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system of record that manages and tracks all marketing and co-marketing assets.
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