Co-creation of food packaging

The client: An FMCG

manufacturer

The brief: Create a point

of differentiation in

packaging innovation

The objectives: Co-

create new packaging

designs with consumers

Packaging innovation for differentiation

In-home testing of new packs

Customers engaged to trial new pack design for storage, usage disposal

Iterative qualitative discussions held over time to fine tune pack design

The outcome…

Ground breaking new packaging

was launched, commanding a

significant price premium while

also meeting consumer needs

LATITUDE INSIGHTSChanging the conversation

Melbourne office312 Waverley RoadMalvern East VIC 3145P: +61 3 9571 1199

Sydney officeSuite 8, 43-45 Burns Bay RoadLane Cove NSW 2066P: +61 2 9420 2337

E: conversations@latitudeinsights.com.auW: latitudeinsights.com.au

For more about this study contact:Dianne GardinerCEOdianne@latitudeinsights.com.au0417 323 765