co-creation: breaking the divide between a brand and its audience
DESCRIPTION
Social Media Week Singapore, 2013 Edition of Business Rocks. 7 minutes covering 7 slides on Co-Creation that contribute to a collaborative world. Detailed Blog Post here : http://www.corridorconversations.com/2013/03/09/co-creation-breaking-the-divide-between-brand-and-its-audiences/TRANSCRIPT
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Consumers motivated when the big picture emerges from their small pictures
Co-Creation: Breaking the Divide
Between A B AND And Its AudienceR
7-Eleven Slurpee Bring Your Own Cup Day 2012
For one day only you can bring in your favorite cup and fill it up with your favorite Slurpee for only $2.90!
Everything is classified as a cup – from cowboy hats to yard glasses, you can take it all.
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Make Thumb Noise – Ultrabook™ Music Collaboration Project
Intel’s Make Thumb Noise allows Facebook audiences to participate in the process of creating a song in collaboration with popular Korean pop-stars 2NE1.
Likes 40 K
Votes via Facebook 1 M
Facebook Page Views 7 M
Site Visits 1.8 M
Youtube Views 7 M
Time spent 3min 21sec
Media coverage 250Tweets 27 K
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Upped Sales by 76% @JamshedWadia
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To Conclude ……
Co
Creation
Solving a Business Problem
Creating a Shared
Experience
Creating Branded Content
Next Business Innovation
Making a difference in the communities we live in
http://CoCreation
Summary
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