Discovering Web 2.0and Social Media

Co-sponsored by:

Social Media Team (CEO’s Office)

Office of Public Affairs Office of the COO

Learn and Serve America

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What is Web 2.0?

Have you bought anything on Amazon in the last 5 years?

Have you searched for something on Google?

Have you looked something up on Wikipedia?

Have you watched a video on YouTube?

Have you ever read (or left a comment) on a blog?

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What is Web 2.0?

Web 2.0 is a way of thinking about how knowledge is created, shared, managed,

and leveraged using technology.

Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet.

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Web 1.0 vs. Web 2.0Web 1.0 was about reading Web 2.0 is about writing

Web 1.0 was about owning Web 2.0 is about sharing

Web 1.0 was about companies Web 2.0 is about communities

Web 1.0 was about home pages Web 2.0 is about blogs

Web 1.0 was about portals Web 2.0 is about RSS and syndication

Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy

Web 1.0 was about Netscape Web 2.0 is about Google

Web 1.0 was about wires Web 2.0 is about wireless

Web 1.0 was about dialup Web 2.0 is about broadband

Adapted from http://www.joedrumgoole.com

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What is Web 2.0?Searched on Google

for “China”:

• Wikipedia article• Government sites

(both US and Chinese)• Google Maps• China Earthquake Relief• Travel offers• Travel guides

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What is Web 2.0?My account on

Amazon.com:

• Computer supplies• Camera equipment• Latest recommendations

based on previous purchases

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Why Now?

• Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc

• Millennials are known as “digital natives,” having lived with the internet all of their lives.

• Young people are beginning to expect and demand their employers and others to use online media to recruit, communicate, engage, and manage knowledge.

• Those who use technology will outlast those who don’t.

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Web 2.0 Examples

Blogs

Social Networking

Social Bookmarking

RSS Feeds

Podcasts / Vodcasts

Widgets

Mashups

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Web 2.0 Examples

BlogsA blog is a website with regular entries of commentary, description of events, and other material of personal interest to the creator.

• Easy to use – no experience necessary

• Ability for readers to leave comments

• Ability to create articles or postings from anywhere there is a connection to the Internet

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Web 2.0 Examples

Social NetworkingA social networking service uses software to build online communities for people who share interests and activities or are interested in exploring the activities of others.

• Easy to use – no experience necessary

• Used both professionally and personally

• Focus on connecting individuals, causes, etc.

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Web 2.0 Examples

Social BookmarkingMethod for users to store, organize, and share bookmarks of web pages on the Internet, as opposed to on an individual computer.

• Usually public, but can be kept private

• Examples of social bookmarking sites: Digg, Del.icio.us.

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Web 2.0 Examples

Social Bookmarking

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Web 2.0 Examples

RSS FeedsRSS (Really Simply Syndication or Rich Site Summary) is an easy way to keep up with your favorite news and information or share your own information.

• Uses XML instead of HTML to display content

• Requires an RSS / XML reader to view in raw format

• Easily add a feed to blogs, social networking sites, and news readers

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Web 2.0 Examples

RSS Feeds

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Web 2.0 Examples

Podcasts / VodcastsPodcasts and vodcasts are audio and video broadcasts - digital media files distributed over the Internet and listed to, or viewed on, a portable music player or personal computer.

• Users can “subscribe” to content and have it delivered automatically.

• On sites like YouTube, viewers can rate, share, and comment on videos. They can also place the video on their own blog or website.

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Web 2.0 Examples

WidgetsWidgets are ready-made blocks of content that can be easily added to a blog or webpage.

• Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc.

• Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel”

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Web 2.0 Examples

WidgetsWidgets are ready-made blocks of content that can be easily added to a blog or webpage.

• Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc.

• Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel”

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Web 2.0 Examples

MashupsMashups are web applications that combine data from two or more sources into a single tool.

• A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data.

• Usually require programming skill to create and distribute

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Web 2.0 Examples

MashupsMashups are web applications that combine data from two or more sources into a single tool.

• A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data.

• Usually require programming skill to create and distribute

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Why does it matter?

Web 2.0 and social media technologies are about connecting people information and each other so

they can better create and collaborate.

This user-driven form of community development is becoming an essential driver of civic

engagement, volunteering, and service.

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Why does it matter?

We need to be in touch with how our constituents interact and communicate both with us and

each other.

Web 2.0 and social media technologies will help strengthen and enhance traditional

communication and recruitment strategies.

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What am I missing out on?

Viral nature of Web 2.0 and social media technologies

Improved customer service

Increased storytelling

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Why does it matter?

Born between 1979 and 1993

Don’t remember a world without e-mail,

cell phones, and the Internet

Technologically empowered

Meet the Millennials

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Why does it matter?

A typical 21 year old…

5000 hours of video games

250,000 emails instant and text messages

10,000 hours of mobile phone use

3,500 hours online

Source: Pew Internet and American Life Project

Meet the Millennials

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June 2008 Young Internet Voter Survey

• 13-35 year olds

• 1/3 of respondents reached only by cell phone

• Only 23 percent of those surveyed perceived a new enthusiasm generated by candidates campaigning online and the new increase in political sources on the Internet.

• Of those surveyed, 57 percent believe they are more engaged in the election process because of digital communications.

• Nearly one quarter (23.3 percent) have sent or received a text message about candidates.

Conducted by Waggener Edstrom Worldwide

The Change is Now

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“Just as radio and then later television in the 20th century vaulted American elections into distinctly new political eras, so will the Internet in the 21st century as even now the Millennials are transforming the way millions of voters wantto be heard in this 2008 election.”

- Larry IrvingFormer U.S. Assistant Secretary of Commerce

Source: Washington Post

The Change is Now

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Give it a try at

http://cncsweb20.blogspot.com

Learning 2.0

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Questions?

Thanks for coming!

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