ü  Highlight CN’s sustainability leadership with CLEAR ACROSS CANADA viral campaign ü  CN joins social / media ‘snow ball’ May 1 to June 9

SEE GLOBAL TV, SEE HERALD WHEELS FEATURE ü  Inspire thousands of IDLE-FREE App fans, savings data tracked city-to-city

ü  Green PR/affinity for inspiring $Millions in fuel, emissions savings, by employees, partners, public ü  App and DRIVE = ‘green consumer database’, CN can access for green marketing ü  CLEAR ACROSS CANADA is phase one of long term co-branding, cause marketing partnership

CN and Canada’s Leading IDLE-FREE Campaign

OUR ASK 20K INCLUDES SHIPPING OUR IDLE-FREE Pace Car

Halifax to Vancouver for April 26

Promote indiegogo campaign

COMMITMENT BY FRIDAY, APRIL 4, 2014

CN and Canada’s Leading IDLE-FREE Campaign

IDLE-FREE Guy, and his CARBON CO-PILOT are driving their IDLE-FREE Pace Car Vancouver May 1, to Halifax NATIONAL CLEAN AIR DAY June 4, to St. John’s June 9.

ü A DRIVE to clear the air on IDLE Myths ü  Inspire Canadians to save $Millions fuel / emissions ü Reduce greenhouse gas ü  Improve air quality

WE HOPE TO VISIT YOUR SCHOOL!

A NOT FOR-PROFIT-EVENT FROM THE CHILDREN’S CLEAN AIR NETWORK.

COMING SOON:

IDLE-FREE PACE CAR

+ FUN APP =IDLE-FREE SCHOOL ZONES.

FUN APP CAN TEACH REAL OUTCOMES. INSPIRE IDLE-FREE SCHOOLS.

THOUSANDS OF DRIVERS CAN SEE REAL SAVINGS ADDING UP. STUDENTS APPLY MATH, CO2 EMISSIONS (SCIENCE), HEALTH IMPACTS. SCHOOLS/FAMILIES COMPETE TO SEE WHO CAN SAVE THE MOST. FOR OUR KIDS.

FREE! May 1

IDLEFREE.org

ROI 20K CN, CLEAN AIR LEADER PACE CAR AND EVENTS

ü IDLE-FREE Pace Car - logo x 2, cross-Canada ü Flash Mobs 12 cities; CN invited to all, thank yous / photos ü June 4 Clean Air Flash Mob, Halifax: thank you / photos & video ü  Mentions at stops cross-Canada, thumbs-up pix where possible

ROI 20K CN, CLEAN AIR LEADER SOCIAL AND MEDIA

ü Editorial media mentions wherever possible, TV, radio, print, web ü Rights to all sponsor-related media for corporate PR and promotion ü 1 Social Media Release mention, Canada / US, industry trades + broad distribution

ROI 20K CN, CLEAN AIR LEADER SOCIAL NETWORK NATIONAL TARGETS

ü CHANNELS: Facebook, Twitter, Instagram ü 50,000 to 100,000 fans via IDLE-FREE App ü 12 Flash Mobs and B-events = 5,000 participants ü 5,000 pieces of kids artwork, ‘WHY I LIKE CLEAN AIR.” ü Facebook: 50,000 LIKES = $10Million FUEL, 12,500 to 25,000 tons CO2 ü Twitter: 10,000 followers, 10,000 tweets, 10,000 re-tweets ü Instagram: 5,000 followers, 10,000 likes

ROI 20K CN, CLEAN AIR LEADER SWAG

ü Co-branded FMOB T-shirts, 40, Halifax ü Co-branded CARBON CAPS, 40, Halifax ü Co-branded CARBON CUPS, 40, Halifax ü CARBON CUFFs 200, Halifax ü CARBON CLINGS 200, Halifax

ROI 20K CN, CLEAN AIR LEADER Halifax June 4, CLEAN AIR DAY SWAG

FLASH MOB T-shirts

40

CARBON CAPS 40

CARBON CUPS 40

CARBON CUFFS 400

CARBON CLINGS 400

Al MacPhee Honourary Chair

Rachel Poster Girl

(2007)

OUR DRIVE BEGINS MAY 1 in Vancouver.

WE NEED YOUR COMMITMENT April 4.

Creator, Canada’s Leading IDLE-FREE

Campaign IDLE-FREE Guy

Ron Zima

Canada’s Leading IDLE-FREE Campaign. It began at an elementary school in 2006.

The Children’s Clean Air Network and ‘IDLE-FREE for our kids’.

Embraced by moms, kids, schools, doctors, media, car guys and bus guys.

Our IDLE-FREE Bus carried the men’s hockey teams at the 2010 Vancouver Olympics.

See the leading Slideshare

Our Sponsorship Team is ready to assist you. HELP DRIVE the go green event of the year.

We’ll maximize the CN’s sponsorship investment.

Steve Gunn (514) 825-5836