CMSs: Addressing the ChallengesNorth West region

Top three challenges:-

• Getting the right CMS for your users

• Getting a CMS that is flexible enough to meet the needs of the marketing people and the varied needs of the users

• How to get people to actually use the CMS

Getting the right CMS for your users

• Make sure you get input from users

• Review and learn from past experience

• Face-to-face meetings with others who have experience of implementation

• Be clear about what you want the system to do – what works for others may not work for you

Getting a CMS that is flexible enough to meet the needs of the marketing people and the

varied needs of the users

• CMS can make all the pages look the same

• Flexible design templates needed within style rule parameters

• Maybe some corporate style free areas

• Need to get users buy-in to the corporate identity

How to get people to actually use the CMS

• Make an effort to sell the CMS to the users:– Training, contact, support

• Allow time for acceptance

• Empowering non-skilled users / Don’t de-skill experienced contributors