CMS Trends to Look Up in 2015 -16

Content Management System • This year the world of Content

Management System is heading full steam towards the environment that is evolving rapidly.

• The current trend has moved from basic site creation to publishing and marketing.

• Focusing on digital strategies has become crucial.

Productive Marketing• Though IT once resigned

supreme, marketers are now the prime focus of CMS functionality.

• Traditional content publishing is considered as a degraded feature where no platform stands out.

• Though major CMS platforms provide content categorization, robust data repositories, version control, etc. the industry is now focusing on the optimized content creation and how to get value from online efforts.

More of Integration• Entire digital marketing strategy involves a

huge array of functional demands such as analytics, marketing automation, testing, etc.

• As the need emerged, various CMS companies earlier tried a building block approach of stacking more functionalities in the platform.

• Though CMS continues to be the go-to solution for content creation as well as site management but few other technologies have overpowered CMS in the ability to offer more in-depth intelligence and analytics.

Reliable Licensing • With the rise in software, the

traditional license plus yearly maintenance fee has now become less attractive.

• Most of the CMS clients are looking for low entry cost, tension free maintenance, quick deployment and minimal expenditure.

• CMS organizations have seen writing on the wall so have begun to deliver their products with lower monthly usage charges and cloud hosting.

No Alternative to Mobile• Recently, mobile traffic has been

accounted for 45% of all online traffic which means half of everything served on the Internet was browsed over a mobile phone.

• You are sadly mistaken if you still feel that people using smartphones and tablets are less in number.

• As the consumer has started expecting that the content should be delivered to him wherever and whenever, distinct CMS companies have heeded the call.

• They have started to put mobile content creation higher on the list of features.

Summary->The maturation of CMS market will continue in 2015.

->The web continues to evolve and the tools are being developed accordingly.

->Expectations are regarding continuous content change reality, but only those CMS companies will be successful which will keep up with the trends and flexibility.