cms today: knowing when you need a cms
DESCRIPTION
The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.TRANSCRIPT
CMS Today – Knowing when you need a CMS
Module 18Thomas [email protected]://devnet.kentico.com/Blogs/Thomas-Robbins.aspx
Kentico_CMStrobbins
SESSION AGENDA
•The Web today
•Content is king
•What is CMS?
•Implementing a CMS
• Questions
THE WEB TODAY
POPULATION SIZING
Source: http://www.internetworldstats.com/stats.htm
Potential Target Population of 1.7 Billion
YOUR COMPETITION
In the February 2010 survey Netcraft received responses from 207,316,960 sites.
Total Sites Across All Domains (August 1995 - February 2010)
Source: www.netcraft.com
CHANGING EXPERIENCES
Source: http://www.facebook.com/press/info.php?statisticsSource: http://www.computerworld.com/s/article/9148878/Twitter_now_has_75M_users_most_asleep_at_the_mouse
1. Amazing rise of social connections computing2. ‘Cross follow’ Phenomena3. Many users don’t directly access the site
IMPORTANCE OF YOUR WEB SITE
• Represents company brand and public facing presence• How your company is seen by the world wide audience• Internally represents an operational asset
– People ‘make’ your site– Process keeps it running– Technology powered
Source: http://www.stanford.edu/group/siqss/Press_Release/Chart9.gif
CONTENT IS KING
WHAT IS CONTENT?
Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few.
What about social networking?
CONTENT CONTRIBUTORS
• Content Managers– Authors– Editors– Publishers
• Application Developers• Web Designers• System Administrators
IMPORTANCE OF CONTENT
Customer connection mechanism•What your audience is looking for•Provides information about your product or service•Allows people to easily link and discuss (natural links)•Opportunities for multi-targeting and multi-channel
A KING IS CONSISTENT
• Create a consistent customer experience• Allows people to work independently– Content editors– Content authors– Web designers– Application developers– Operations (db admin, sys admins)
WHAT IS CMS?
What is a Content Management System (CMS)?
What i s a Content Management System (CMS)?
Process
Technology
A content management system is a computer program that
manages workflow in a collaborative environment.
A Web Content Management System is a type of CMS that
enables users to create, review, edit, index, search and publish a
variety of electronic text and digital assets to the Web.
People
CMS STYLES
• Hosted– Vendor hosts and maintains the CMS– Frees user from administrative responsibility and reduces initial
cost but in the long term reduces amount of client control• Commercial
– Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as well
• Open Source– No initial acquisition cost and the client has a lot of control and
responsibility and dependence on open source community for support.
CMS SYSTEMS• Content Managers, Developers, Web
Designers, System AdministratorsPeople
• Framework that defines how people workProcess
• Powers the people and process
Technology
WHEN DO YOU NEED A CMS?Is my content collection, management and publishing process to complex to manage informally?
Content Contributors
Personalization
Channels
Sources
Authors
Personalization
Changes
Types
CMS System
5 REASONS TO IMPLEMENTS A CMS
1. Provide you customers a consistent and manageable web experience.
2. Drastically increase your customer retention rates.3. Dramatically increase the productivity of your
content managers, web designers and application developers.
4. Improve the security of your web site and protect your customer’s personal information.
5. Improve business continuity and execution
IMPLEMENTING A CMS
WHY DO CMS PROJECTS FAIL?
1. Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices.
2. Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding.
3. Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.
3 COMMON PITFALLS
1. Scope creep in project implementations. One more feature is only a little bit more work- right?
2. People don’t like to change the way they work. We are all comfortable with how we work – why change?
3. Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?
DETERMINE YOUR NEEDSRole Definition Current
barriersBusiness needs
Content Managers
Responsible for creating, editing, approving and publishing content to your public site.
Web Designer
Responsible for developing and implementing the visual experience of your website.
Application Developer
Responsible for programmatically extending and deploying rich interactive applications
Operations Responsible for the daily management and maintenance of your production site.
INVESTIGATIONQuestion Answer
Ask your content editors what they need to help them better manage, organize and categorize their content.
Ask your IT management how many hours are spent updating website content.Ask your security lead about their concerns for customer data.
Ask your applications group what key applications they need to deploy to the website.Ask your organizational leaders what objections and push back the business users might raise about changing their website process.
UPCOMING ACTIVITIES
March 9 10–11 AM PST Kentico WebinarCMS Today – Driving Success with Search Engine Optimizations (SEO)
March 16 10–11 AM PST Kentico WebinarTechnical Learning – Introduction to Widgets
April 12–14 Dev Connections - Las VegasMS Visual Studio Launch
April 27 Internet World 2010 - UK
Don’t forget the Kentico Developer Newsletter!
QUESTIONS
Thomas [email protected]
http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx
Kentico_CMStrobbins