Break Time

Break Time

Lunch Time

13:35 - 14:05

16:50 - 17:20

15:40 - 16:10

14:45 - 15:15

14:10 - 14:40

09:00 - 09:30

10:50 - 11:20

13:00 - 13:30

10:05 - 10:35

09:30 - 10:00

16:15 - 16:45

Keynote

(Market Trend) Content Marketing Trend 2020

Keynote(Language) The language that captures your customer

Ben Barone-NugentS

The SMC COO | Former) Adidas Korea CMO

enior Content Designer | Netflix

(Media)

11:25 - 11:55 (Content) Accelerate Content Velocity to Electrify Experiences!

Mark SzulcPrincipal Product Manager & Evangelist | Adobe

(Content Strategy)My Journey into it,What I’ve Learned and What’s The Future?

(Insight) Original contents: Content recipies for 2020

(Content Form) Long Form contents, when do they work?

Sin Sa Im DangYoutuber Joo Un Kyu PD

Kim Ki HyunPresent) Consultant | LG EconomicsFormer) Director | Kakao branch

(Creativity + Digital) The convergence of digital and content:The changes realistic content technology brings

Lee Sung HoDirector | D’strict, ‘Wave’ production company

(Branded Contents)Brand contents 2020:Insights for brand marketers

Iraita PD | SBS news

Keynote(Keynote Insight) Customer Experience Journey, Start Here

Kevin Lee

Kang Hyung Geun, Vice president

Riiid CMO | Former) yanolja CMOJo Se-won, Director

Collab Korea | Former) McDonald's Korea CMOKim Duk Bong, Branch manager

Chief Product Officer | eBay Korea

(Space & Content) How does analog space become a content?

Lee Kyong Mi Kolon FNC, Author of bestselling book ‘We sell people’s taste’

Closing Keynote

(Color & Content) Innovation and Transformation: Color

Leatrice EisemanGlobal business color specialist | Pantone

REGISTRATION

Website | www.contentsummit.co.kr

Tel | 02-573-5003, 02-6959-5033

Email | sw.jung@digitalmarketingkorea.com

CMS 2020

10. 7-8 | Online Streaming

INVITATION

AGENDA & SPEAKERS

Time Agenda Speaker

"The Future of Marketing is Content Marketing"

Content Marketing Summit

Featured Speakers

PARTNERS

Lee Jong-Min General Manager | JTBC mediacom

Keynote

Keynote

(Trend) Why is branded entertainment the future?

Gabor HarrachGlobal content producerFormer) Red bull media house

Break Time

Break Time

Lunch Time

(Brand) How Brands Create Fandoms

Your brand communication:

Is it for revenue or branding?

Lee Jung HoonCMO | Andar

(Live Age) Content strategy for a successful live commerce:

A comparison between Korea and China

Yoo Hye Young Team leader | PENGTAI Korea

(Storytelling) Brand is a personality:

Mother Ground’s novel challenge

Lee Kun Baek Director | Mother Ground

(Data Driven) When Data Meets Content: K-Pop Data Map Kim Heung Gi CEO | Space Oddity

(Global Content) The Global Content Market Opportunityfrom a Data Scientist’s Perspective

Ryo Chuh YeopCEO | Allbalnc

Kim Byung Gyu Professor | Yonsei University, Author of ‘Strategy in a no brand world’

(Tech)

Closing Fireside Chat

Million followers,

The secret to 1 MILLION dance studio contents

Lia Kim1 MILLION Dance studio

Time Agenda Speaker

James BasnettHead of Retail | Shape Immersive

13:35 - 14:05

16:50 - 17:20

15:40 - 16:10

14:45 - 15:15

14:10 - 14:40

09:00 - 09:30

10:50 - 11:20

13:00 - 13:30

10:00 - 10:30

09:30 - 10:00

16:15 - 16:45

11:25 - 11:55

(Creative Insight) New Creatives for the New Normal

Arvind SethumadhavanChief Strategy & Innovation OfficerFormer) Dentsu Aegis

Keynote

(Content Technology) Content Marketing Technology and Platform

Guan Hin Tay

Chief Creative Officer | BBDO

(Keynote Insight) The Content that Dies

and the Content that Survives

Lee Pil- SungCEO | Sandbox,Author of ‘I sell contents today’

(Branded Strategy)

Lee Ji-youngCMO | 1 MILLION Dance studio

Kim Jung-minManager | Innocean Worldwide

‘Content Marketing Summit (CMS)’ is a global marketing knowledge conference founded to

communicate the importance and facilitate the understanding of contents in marketing to

help marketers and managers recognize global marketing trends. The importance of con-

tent in the modern marketing world is growing, becoming an indispensable part of brand

and product campaigns.

CMS will be held for two days, from October 7-8. Content is the core of marketing. In times of

the non-contact COVID era, everyone is trying to connect with their customers through con-

tent. Come find the present and future of contents marketing at CMS.

Organized by : CMS office / DMK(Digital Marketing Korea)

Website : www.contentsummit.co.kr

T a r g e t : Marketers, Organization leaders, Service planners, Content markers

D a t e : October 7-8, 2020 | Online Streaming

Day 1 | October 7 ** Program speakers and times are subject to change.

Brand marketing using Transmedia storytelling:

Around BTS’s branding strategy

Lee Min HaProfessor | Jung-Ang University

Adam UttingChief Strategy Officer | YouTube, Korean Englishman

Day 2 | October 8 ** Program speakers and times are subject to change.

How Convergence of AR and Content is Changing

Customer Experience: GUCCI’s case & Lululemon’s case

Mun GoonCEO | Kikkiri