cmos & cios must be bffs in the boardroom
DESCRIPTION
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to work together. This talk examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work. Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.TRANSCRIPT
BFFs in the Boardroom
CIOs and CMOs in the Aligned Organization
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Where we’ve come from
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Where we’ve come from
Dysfunctional relationship between marketing & IT
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Where we’ve come from
No shared governance
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Where we’ve come from
Insufficient IT support to marketing projects
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Where we’ve come from
Marketing forging ahead with technology implementations without IT involvement
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Where we’ve come from
A growing communication gap
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Where we’ve come from
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What are the consequences?
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What are the consequences?
1. Customer 2. Company 3. You
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What are the consequences?
Communication disconnect impacts strategic decisions that prove critical in customer experience
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What are the consequences?
Customers and digital marketing practices are changing faster than companies are responding
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What are the consequences?
Your job security
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The Need for CIO-CMO Alignment
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“You can no longer separate business from technology or technology from business”-Faisal Hoque, Author of Sustained Innovation
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The Need for CIO-CMO Alignment
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Consumers
&
deeply
embrace new digital and social media technologies and engagement
broadly
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The Need for CIO-CMO Alignment
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Marketing & IT execs believe there’s significant collaborative opportunity
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The Need for CIO-CMO Alignment
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The Need for CIO-CMO Alignment
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IT & Marketing execs are not highly prepared to leverage collaborative opportunities
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What Does the Road Ahead Look Like?
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What Does the Road Ahead Look Like?
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So How Do You Do It??
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So How Do You Do It?
Collaborative Framework of Cross-Functional Behaviors
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MINDSET
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MEASURE
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MODEL
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MAP
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MAKE
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MODIFY
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MONETIZE
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Remember, together…
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THANK YOU!
LET’S CONNECT
Ghennipher Weeks• Web:
www.AppliedConnectioneering.com• Email:
• Phone: 888.607.5801December 2013 | WITI