cmo planet - presentation for ibm labs
DESCRIPTION
presented for IBM innovation labs. The shift in enterprise IT from the CIO to the CMO.TRANSCRIPT
![Page 1: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/1.jpg)
![Page 2: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/2.jpg)
Well. Don’t Panic…But
![Page 3: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/3.jpg)
![Page 4: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/4.jpg)
![Page 5: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/5.jpg)
…those years of living on separate planets, have done real damage to CIO/CMO relationships. Mars and Venus, meet Pluto and Uranus. One got demoted as a planet and the other is the butt of jokes. Both parties are to blame for the current state of affairs.
Gartner 2013, Jennifer Beck
![Page 6: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/6.jpg)
There is a shift in IT spending from in-premises to off-premises. (Cloud Service/ SaaS)
Decentralization of IT in the enterprise.
BYOD Trend etc.
Gartner made a big splash late last year with its prediction that by 2017 the CMO will spend more on IT than the CIO. Likewise, IDC predicts that what it terms "line of business executives" will control 40 percent of IT spending by 2016.
Big Data
![Page 7: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/7.jpg)
As CMOs Grab IT Budget From CIOs, Cloud CapEx and OpEx ShiftIf analysts are correct, and the CMO eventually wrests control of the IT budget from the CIO, then spending on cloud computing will get a lot less predictable and a lot more complicated.
CIO Magazine (Feb, 2013)
![Page 8: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/8.jpg)
![Page 9: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/9.jpg)
![Page 10: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/10.jpg)
![Page 11: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/11.jpg)
Planet Marketingis Exploding
![Page 12: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/12.jpg)
Explosion of touchpointsAnd channels
![Page 13: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/13.jpg)
![Page 14: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/14.jpg)
Explosion of Content
![Page 16: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/16.jpg)
![Page 17: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/17.jpg)
Explosion of Devices
![Page 18: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/18.jpg)
![Page 19: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/19.jpg)
The 2nd Screen ? Try the 3rd / 4th / etc.
![Page 20: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/20.jpg)
Explosion of Technologies
![Page 21: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/21.jpg)
IBM
![Page 22: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/22.jpg)
Explosion of Data
![Page 23: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/23.jpg)
![Page 24: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/24.jpg)
Big Data is flooding all corners of the enterprise with marketing leading the rush.
Forbes, July 2013
![Page 25: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/25.jpg)
All these explosions actually lead to
![Page 26: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/26.jpg)
Explosion of
![Page 27: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/27.jpg)
How do we keep up just with the things that needs to be keep out with?
![Page 29: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/29.jpg)
We are in the era of Real Time Marketing and not just in the technical sense.
![Page 30: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/30.jpg)
![Page 31: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/31.jpg)
We have to adapt to unprecedented scale and speed of change.
![Page 32: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/32.jpg)
This is the new normal.
![Page 33: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/33.jpg)
How do we harness all those explosions?
![Page 34: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/34.jpg)
4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]
Accenture, May 2013
![Page 35: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/35.jpg)
We need a more
approach to change.
![Page 36: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/36.jpg)
Focus on
![Page 37: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/37.jpg)
Applying agile management methods in the context of marketing [Infographic]
![Page 38: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/38.jpg)
Build
![Page 39: CMO PLANET - Presentation for IBM Labs](https://reader033.vdocuments.us/reader033/viewer/2022061115/54585dafb1af9f40378b510c/html5/thumbnails/39.jpg)
Thank You