cmn profile edit final
TRANSCRIPT
![Page 1: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/1.jpg)
BUSINESS PROFILE
![Page 2: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/2.jpg)
MEET OUR TEAM
![Page 3: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/3.jpg)
MISSIONCMN Ads Mission is to form a consortium of high level media consultants to attract international media companies to Vietnam
![Page 4: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/4.jpg)
• ToprovideinsightintothemediaandadvertisingindustriestotheVietnamese governmentandbusinesscommunitysothattheeconomymaygrowandthrive.
• ToprovidemarketersatargetednetworkofOOHmediasotheymayeffectivelycommunicatewiththeirconsumers.
• Toprovidemediaplanningandbuyingservicestolocal,nationalandinternationaladvertisers.
OBJECTIVES
![Page 5: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/5.jpg)
GOVERNMENT AND BUSINESS COMMUNITYKey role for media & advertising in Vietnam growth• TheVNeconomyispoisedforrapidgrowthinmanyindustrysectors. Mediaandadvertisingbusinessesplayanimportantroleinfuelingthisgrowth.
• Mediacommunicatesinformationandentertainment• Advertisingcommunicatesbenefitsofgoodsandservices.
Media & advertising need self-regulation in order to work for government and country• Therearemanynuancestothemediaandadvertisingbusinessesthatneedtobeaddressedbythegovernmentsowecanworkeffectivelytoprovideefficientser-vicestoVietnam’sgrowingindustry.
Experienced staff and partners• CMNhasaveryexperiencedstaffandhaspartneredwithrenowned,establishedandproveninternationalconsultants, familiarwithbuildingboththeexternalin-frastructureandtheinternalsalesandmarketingofsuccessfulmediabusinesses.
![Page 6: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/6.jpg)
MARKETERSOOH media is a very efficient and effective way for:• Government tocommunicateitspoliticalmessages• Populationtounderstandcommunitybenefits• Industry toadvertisetheirproductsandservices
OOH media can contribute to the growing VN economy:• Businessandindustrycansellmoregoodsandservicesandbemoreprofitable• Reachtouristsandbusinesstravelershelpingmanysmallandmediumbusinesses• Reachconsumerswhotypicallyspendmoretimeoutsidethanathome• Newdigitaltechnologyaidscommunication,effectivenessandattractionofads• Reachaudiencesnotreachedbyotherdecliningmedia:printandradio
![Page 7: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/7.jpg)
OOH is an important part of ad campaigns
Builds reach and brand awareness quickly and efficiently:• Reachesyoung,activepeopleonthego• Largesize,colorfulgraphicsandsuccinctmessagingincreasesawareness • Works24/7andmustbeviewed/cannotbeavoided:cannotbezipped,zapped,turnedout,turnedawayorignored
Makes campaign dollars go further, higher ROI: • ReinforcesthemessagingfromTVandothermediawhentheconsumerisclosertothepoint-of-purchase
• Offersscaleasitmaybeusedtodriveconsumersonline,tosocialandtomobiletocompletethesale
• Efficientlypricedsoitworkswellincombinationwithothermediatomaketheentirecampaignmoreeffectiveandmorefinanciallyefficient.
![Page 8: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/8.jpg)
LOCAL, NATIONAL, INTERNATIONAL ADVERTISERSLocalandnationaladvertisersneedtobetterunderstandhow variousmediaworktogethertoreachtheirtargetaudiences:
Media MixTV,radio,newspapers,magazines,internet,social,mobileandout-of-homemediaallcontributetothemedia-mixandneedtobeusedincombinationsthatwillprovidethehighestROIforspecificbrands.
InternationalInternationalmarketersneedconsultativeservicestobetterunderstandtheViet-nameseculture andmarketplaceandhowbesttocommunicatewithVietnameseconsumers.
Case StudiesCMNhassignificantexperiencedevelopingandexecutingcustomclientsolutionsandhasseveralsuccessfulmediacasestudieswhichshowcaseexpertiseincam-paignplanningandidentifyingandreachingtheappropriateVietnameseconsumer.
![Page 9: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/9.jpg)
SecondHarvestisaspecialistsignageandInfrastructureDevelopmentconsultancy.Weidentify,develop,implementandmanagesignagestrategiesforcommercialandpublicassetandinfra-structurenetworks.
Services• SignageMasterPlanning• ResearchingandReporting • BylawConsulting• SignageAdvisory• ManagementPartnership• Design&Engineering
secondharvest.co.za
![Page 10: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/10.jpg)
VisionToleadandunitearesponsibleOOHad-vertisingindustrycommittedtoservingtheneedsofadvertisers,consumers,andcommunities.
MissionTobeapassionateadvocateandaprogres-sivethoughtleaderthatprotects,unites,andadvancestheinterestsoftheOOHadvertisingindustry.
Strategies ObjectivesGovernment AffairsCreateapositivelegislative,regulatory,andlegalenvironmentthatprotectsandpromotesthevalueofoutdooradvertising.MarketingInform,educate,andpromotethepowerofOOHadvertisingtoallaudiences.CommunicationUseallchannelstocommunicatethevalueofOOHadvertising.MembershipBalanceandservetheinterestsofallmembers,andprovidethetools,resourcesandsupportmembersneedtowininthemarketplace.OperationCreatethepolicies,standards,andbestpracticestoimproveOOHadvertisingquality,appearance,safety,andeffectiveness.
oaaa.org
![Page 11: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/11.jpg)
infocusmediaconsulting.com
• Aleaderinaligningsalesstrategy,marketingandresearchtooptimizerevenueforbothtraditionalanddigitalmediaplatforms.
• Wedevelopbreakthroughresearch,innovativenewcurrencies,effectivemarketingcommunicationsandpowerfulsalesteams.
• Internallywebuild,trainandnurturewithanemphasisonpersonnel,structure,processandstrategy.
• Externallywedeliverdynamicpresentations,fosterindustrycollaborationanddeveloplastingpartnerships.
• Experienced in driving sales revenue for both mature and developing companies.
![Page 12: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/12.jpg)
cmnoutdoor.com
CMN is one of the leading local advertising agencies in Vietnam. With 15 years solid experience, we are about local knowledge and international expertise. • 1992-1stagencytospecializeindesigningandproducingsmall-sizedneonsigns.• 1996-diversifiedproductsandservicestodeliverout-sizedoutdoorcampaignsincludingbig-sizedneonsignsandbillboards.
• 2003-Hdqtrs.inHCMCandjoinedVAA.,Outdoorspaceincreasedto13.361m2across13majorcitiesacrossVN
• 2007-Expandedto360full-serviceadagencyprovidingadsolutionstomaximizeclientROI
• 2009-MemberOut-of-HomeAdvertisingAssociationofAmerica
![Page 13: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/13.jpg)
CMN Ads Lead in Outdoor
• FirstandonlyagencyhavingdoneoverallprojectsofbillboardsystemsinVietnam.• FullysupportedbylocalgovernmentsuchasPeople’sCommitteeandMinistryofInformationandCulture,
cmnoutdoor.com
![Page 14: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/14.jpg)
About Nguyen Chi Kien - CMNAds ‘s Chairman
“Outdooradvertisingislikeanoutdoorartexhibitionandisapartofthelifeoflocalpeople.Asaresult,theplanningisrequiredtogetso-phisticatedprofessionalsinvolvedratherthanjustonlythemanage-mentofficeiscapableof”-(retrieved from Legal Newspaper HCMC)
Contact [email protected]
cmnoutdoor.com
![Page 15: CMN Profile edit final](https://reader036.vdocuments.us/reader036/viewer/2022062503/58ef753d1a28abb6428b465d/html5/thumbnails/15.jpg)
10thfloor,SaigonCenter65LeLoiBlvd,BenNgheWardDist.1,HCMC,[email protected]