cmn 4115 cbc: back to the future
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CBC:Back to the future
Presented by Erich Engert
andStephanie Hurtubise
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Too late?
“As of today, CBC and Radio Canada is out of the business of competing with the private [broadcasters] for professional sports.” - Hubert Lacroix
CBC/Radio-Canada CEO
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CBC Services
Four national radio services Two cable news services Northern Service broadcasting Radio – Canada International
broadcasting CBC.ca and Radio – Canada.ca Etc…
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Our Public Broadcaster
CBC Television and CBC Radio – Canada
Inform, entertain, educate
Maintain a unique cultural identity
Part public and part commercial
50/50, taxation/advertising
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Radio Vs. Television
Radio – Canada more popular Even after ‘50s slump
CBC Radio a broadcast journalism standard-setter
CBC Radio threatened by CBC TV, not private broadcasting
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Neutering the Watch Dog $200 million financial pressures $115 million less from2012 - 2015 $300 million less from federal
government compared to 20 years ago Decreased funding, more decreased
funding, and no more Hockey Night $130-million shortfall solution
Relying on ads $30 for Canadian citizens but 122$ for
British
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The Big Issue
Mandate vs. resources Mandate is coverage and content
Competition ruins the audience share Stop with the “something for everyone”
Budget cuts leads to commercial dependence 1984, 1990, 1995
Government doesn’t care Fiddling with cost-saving changes angers
audience
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Ratings and Commercial Policy Program success means significant
audience numbers Ratings are a private broadcaster thing
CBC Television in need of renewal Three transmitting options instead of
one.▪ Internet, hand-held devices, and TV with 500
channels New audience strategy necessary
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What’s Next?
Complete privatization
Increased public funding
Die
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Saving CBC
Popular suggestions: Satisfy and resolve the needs of
Canadians and their Canadian identity Evolve within the digital sphere Ensure financial purpose and reasoning
How plausible are these?
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1. ‘Satisfy and resolve the needs of Canadians and their Canadian identity’
“2015: Everyone. Everywhere” (p.2) Be recognized by Canadians as the
leader in culture and democracy Tailor broadcasting to Canadians’ wants
and needs Share stories showcasing Canadian
marvels, values, and connecting ties Increase regional presence and
community spaces
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Reasoning: Historical role and reputation “The Canadian Broadcasting Corporation
should be reflecting Canadians to Canadians.” – Maddren
Issue: Lack of connectivity
Solution: Increase and emphasize Canadian
stories
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2. ‘Evolve within the Digital Sphere’
All-encompassing sector Migration trend from public service
broadcasting to Internet Adaptation:
crucial for CBC’s future Suggestion already taken
into account
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3. ‘Ensure financial purpose and reasoning’
“2015: Same Strategy, Different Path”: Federal budget reduction of $115 million
Common proposition: Elimination of all advertising Substantial increase of donations
and subscriptions▪ * This will destroy CBC!
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“A news service constantly calling out for donations is at the mercy of all manner of forces that simply don’t like what is being reported.” - Doyle
Elimination = reduction of $533 million
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Can be better perceived in this graph:
http://www.cbc.radio-canada.ca/site/annual-reports/2012-2013/pdf/complete-report-2012-2013.pdf
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May work in the future – but not presently
CBC has financial plan Reduce costs Increase revenue
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Our Solution
Too late to get rid of ads
Tell me about the Canadian
Less U.S.A shows in Canada broadcaster
Need filler? Tell me about the world
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References
CBC/Radio-Canada (n.d.). 2015: Eveyrone. Every way. Retrieved from http://www.cbc.radio-canada.ca/_files/cbcrc/documents/strategy-2015/document2015-2pager-en.pdf
CBC/Radio-Canada (n.d.). 2015: Same Strategy, Different Path. Retrieved from http://www.cbc.radio-canada.ca/site/budget/en/index.html
CBC/Radio-Canada (2014). Elimination of advertising on CBC/Radio-Canada services would be bad public policy. Retrieved from www.cbc.radio-canada.ca
Collins, R. (2001). Public service broadcasting Beyond 2000: Is there a future for public service broadcasting? Canadian Journal of Communication, 25, 3-15.
Doyle, J. (2014, April 11). Solution for CBC TV: Get cheap and cool – now. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/arts/solution-for-cbc-tv-get-cheap-and-cool---now/article17949154/
Doyle, J. (2014, April 09). We’re asking the wrong question about the CBC. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/arts/television/were-asking-the-wrong-question-about-the-cbc/article17893998/
Houpt, S. (2014, April 14). CBC cuts 657 jobs, reduces programs. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/cbc-braces-for-job-cuts-as-president-set-to-reveal-plan-to-balance-books/article17912671/
MediaSmarts (2014). Diversity and Canadian Broadcasting Policy. MediaSmarts. Retrieved from http://mediasmarts.ca/diversity-media/visible-minorities/diversity-and-canadian-broadcasting-policy
Staff (2014, April 11). How should we remake the CBC? Cultural minds weigh in. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/arts/television/six-canadians-share-their-thoughts-on-how-to-remake-the-cbc/article17930097/
White, M. Tele-advising: Therapeutic discourse in American Television. North Carolina: The University of North Carolina Press, 1992. Google Books. Web. P. 114. May 09.
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Soroka, Stuart and Andrew, Blake. (2013, Mar. 18). Without investment, the CBC is doing little for Canadians. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/globe-debate/without-investment-the-cbc-is-doing-little-for-canadians/article9870044/
Neville, Bill. Wither the CBC? The Future of Public Broadcasting in Canada. Toronto: Public Policy Forum Raboy, M. (2012). Public Broadcasting for the 21st Century. Luton, England: John Libbey Media. CBC/Radio-Canada. (2012). Annual Report 2011-2012. Ottawa: Corporate Communications.
CBC.ca, (2014, March 29) CBC budget cut by $115M over 3 years. CBCnews. Retrieved from http://www.cbc.ca/news/politics/cbc-budget-cut-by-115m-over-3-years-1.1147096. Kiefl, Barry, (2014, Jan. 6) CBC’s future should look like its radio past. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/globe-debate/cbcs-future-should-look-like-its-radio-past/article16190517/