cmip brochre2 lao 1 6/10/14 8:41 am page 1 mobile tech …insurance, identical to m.a.d.e but with a...
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June 10, 2014UWI Regional HQ,Jamaica
CARIBBEAN MOBILE INNOVATION PROGRAMME
mHUBS IN VARIOUS ISLANDS
TRAINING & BOOTCAMPS
STARTUP CHALLENGE
INVESTMENT READINESS
MOBILETECH FAIR
WORLDWIDE PREMIERE ‘STARTUPLAND’
MADONNACORRIANM.A.D.E.
SHANNONCLARKE
MEDIREVU
JANICE MCLEODAGROCENTRAL
‘Growing Mobile Entrepreneurship
in the Caribbean’
www.facebook.com/infoDevWBG@infodev
FOLLOW US
FOR MORE INFORMATIONwww.infodev.org/articles/launch-caribbean-mobile-innovation-program
ON THE OCCASSION OF THE LAUNCH OF THE
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WELCOME TO
Welcome�to�the�Caribbean�Mobile�Innovation�Programme�(CMIP),�a�new�partnership�to�recruit�and�nurture�the�next�generation�of�talentedmobile�entrepreneurs�in�the�Caribbean.�CMIP,�a�regional�initiative�
executed�by�the�UWI�Consortium�under�the�Entrepreneurship�Program�for�Innovation�in�the�Caribbean�(EPIC),�and�funded�by�the�Government�of�Canada,is�the�latest�major�infoDev/�World�Bank�incubation�and�startup�program�to�belaunched�in�2014.�
EPIC�continues�to�support�its�mobile�entrepreneurs�with�training,�pitching�and�mentorship,�giving�infoDev�the�ideal�conditions�to�assess�and�prepare�the�market�for�them.�From�these�activities,�we’ve�selected�the�most�promisinggroup�of�mobile�startups,�all�of�whom�are�preparing�themselves�to�be�business-ready�when�they�are�paired�with�investors.�
Truly�regional�in�nature,�the�CMIP,�from�its�first�base�in�Jamaica�at�UWI,�willshortly�spearhead�the�establishment�of�six�mobile�innovation�hubs�chosenfrom�among�the�other�Caribbean�territories.�These�will�in�turn�spread�theirreach,�connecting�mobile�startups�to�each�another�and�to�the�rest�of�infoDev’sglobal�network�of�entrepreneurs,�financiers�and�technology�leaders.�
On�show�are�eight�Caribbean�mobile�enterprises�and�the�problem-solvingapps�they�have�developed.�Experience�the�highs�and�lows�of�life�in�a�techstartup�by�watching�the�worldwide�premiere�of�the�new�documentary�series,‘startupland’.�Finally,�share�in�the�evening’s�hot�topics�via�a�high-powered�paneldiscussion�by�industry�experts,�led�by�Jason�Gutwein,�the�director�of�the�film.�Enjoy!
CARIBBEAN MOBILE INNOVATION PROGRAMME
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• Introduction�to�the�CMIP 2
• MediRevu Barbados� Shannon�Clarke 4
• EzLearner Barbados Troy�Weekes 5
• M.A.D.E T&T Ade�Inniss-King�&Madonna�Corrian 6
• cariOLA St.�Kitts John�Francis 7
• CrimeBot Jamaica Dave�Oakley 8
• Agro Central X Jamaica Janice�McLeod�&Jermaine�Henry 9
• meAgo Jamaica Roxanne�Wanliss 10
• Best Daily FX Rates Jamaica Kemesha�Tobin-Dunn,�
Ssyade�Gayle 11
WHAT’S
INSIDE
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MOBILE APP:MediRevuCORE TEAM: Samora�Reid,�lead�designer;�Lybron�Sobers,�iOS�app�developer;�Shannon�Clarke,�web�and�mobile�application�developer.�START: June�2014�trial�launchinfoDev/EPIC EXPERIENCE:Won�expert�developers�prize�at�Digital�Jam�3.0.
BACKGROUNDMediRevu is�a�mobile�health�appthat�empowers�physicians�andcaretakers�to�easily�manage�pa-tients�by�tracking�compliance�withdoctor�instructions�regarding�diet,exercise�and�medication.�Patientsdownload�the�free�mobile�app�toaccess�diagnosis,�treatment�in-structions�and�automatic�re-minders�for�helping�them�stay�ontrack.�Subscribers�pay�a�monthlyfee�to�access�the�MediRevu�onlinedashboard�to�track�and�monitorthe�patient’s�compliance�as�well�asan�analysis�of�their�response�toprescribed�medications.�This�al-lows�doctors�to�adjust�patients’medication�plan�and/or�re-diag-nose�the�patient�as�needed.
TARGET MARKETAccording�to�the�CDC(Centre�for�Disease�
Control�and�Prevention),54%�of�physicians�hadadopted�an�electronichealth�record�(EHR)system�by�2011�with
more�than�75%�of�them�reporting�that�it�has�assisted�withimproved�patient�care.�The�aim�is�toserve�2,000�physicians�over�the�courseof�five�(5)�years�across�the�Caribbean.MediRevu plans�to�enroll�at�least�35doctors�in�Barbados�within�the�firstyear�of�operation,�after�which�thescope�will�expand�to�others acrossthe�Caribbean�and�the�Americas.�
BUSINESS MODELDoctors�and�caretakers�will�paymonthly�subscriptions�of�US$99�andUS$25�monthly�respectively�in�orderto�access�the�MediRevu�online�dash-board.�MediRevuwill�also�attractgroup�rates�for�clinics�and�elderlyhomes�starting�at�US$3000�and�US$1000�monthly,�respectively.
FINANCIAL SUMMARYMediRevu�seeks�an�investment�ofUS$35,000�at�6%�equity�stake.�Costdrivers�are�primarily�online�marketing�and�equipping�sales/�marketing�assistants.
ShannonClarke
• iPhone: https://www.testflightapp.com/install/00827ffe9abd9b90d8ac7d44b4aeb415-OTY1MzAwNg/• Android: https://www.dropbox.com/s/aibjftuk1krljxi/MediRevu_23Feb_3.apk
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MOBILE APP: ezLearnerCORE TEAM: Troy�Weekes,�digital�developer;Gregory�Hinkson,�consultant/accountant;Katyann�Fletcher,�marketing�lead.START: 2011infoDev/EPIC EXPERIENCE:Mobile�StartupCamp�2013
BACKGROUNDEZLearner Inc. is�a�provider�of�educational�technology�solutions�for�students�in�the�English-speakingCaribbean.�In�2011,�the�corporationcommercialized�the�design,�develop-ment�and�online�distribution�of�educational�web�apps�and�premiumcontent�for�children�between�8�to�12�years�old.�
EZLearner has�created�an�award-winning�learning�platform�compris-ing�four�integrated�learning�apps,�Composer, Comprehend, Computeand StoryVille.�The�apps�featuregamified�activities�that�are�compliantwith�national�curriculum�standards.�
The�learning�content�showcases�relevant�Caribbean�culture�and�values.�The�mobile�app,�StoryVille,�isa�digital�storytelling�social�feed�thatmotivates�students�through�peerrecognition�and�acquires�customersfor�the�other�apps�on�the�platform.
Other�apps�for�entrepreneurship,�science�and�social�studies�areplanned�for�2015�and�2016.
TARGET MARKETChildren�8-12,�plus�parents�andteachers�who�use�educational�technology.�The�total�addressablemarket�size�represents�approxi-mately�4�million�Caribbean�students,growing�by�0.5%�in�2015.�EZLearnerserves�13%�of�the�Barbadian�marketand�projects�growth�in�St.�Vincentand�the�Grenadines�during�2014.�
COMPETITIONAlternative�online�products�and�teach-ers�who�offer�private�tuition.�The�prod-uct�is�unique�because�of�its�highlyaccessible,�credible,�multidisciplinaryand�exclusive�content�offering.�
Proprietary�expertise�in�user�experience�design,�social�and�mobileintegration�gives�EZLearner an�edgein�technical�agility.�They�apply�lean�productionstrategies�and�innovative�busi-ness�processesto�enhancespeed�and�market�fit.�TheEZLearner�brandis�gaining�tractionthrough�strategic�al-liances�and�relationships.
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TroyWeekes• http://appworld.blackberry.com/webstore/content/33939897
• http://www.ezlearner.com
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MOBILE APP:M.A.D.E.CORE TEAM:Madonna Corrian,co-founder;�Ade�Inniss-King,�co-founder�START:May 20, 2014 (DB-117 Ltd.)infoDev/EPIC EXPERIENCE:Won 2013 VentureOut Challenge; 3rd place in‘Stunning�Beginners’�category,�Digital�Jam�3.0
BACKGROUNDM.A.D.E (My�App�for�Disasters�and�Emergencies)�gives�users�action-able�and�location-specific�informa-tion�on�what�to�do�before,�duringand�after�hurricanes,�earthquakes,flooding,�wildfires�and�other�disas-ters�in�the�Caribbean.�M.A.D.E�keepsloved�ones�connected�and�helps�reduce�the�overall�cost�of�recoveryafter�a�disaster�or�emergency.
The�app�has�3�components:1.�M.A.D.E�– Early�Warning�System; Disaster�Response�Plans�andInteractive�Checklists; Family�Circle;Offline�Access2.�M.A.D.E�Biz�– Integrated�Insurance,�Identical�to�M.A.D.E�butwith�a�secure�link�dedicated�to�insurance�services3.�M.A.D.E�DRM�– Online�Disaster�RiskManagement�training�
TARGET MARKET• 401,382�house-holds�in�Trinidad�&Tobago�(50%�con-sidered�vulnerable)• Insurance�policy�holders:�homeowners,����renters,�auto,�life• 222,800�fixed�broadband�subscribers• 20�medium�to�large�insurance�companies�(local�and�regional:���T&T�Insurance,�SAGICOR)• 1.6�million�intraregional�tourists���
BUSINESS MODELThree�revenue�streams�will�generateincome�from�a)�3rd�Party�Advertising�b)�Integrated�Insurance�and�c)M.A.D.E�DRM,�with�the�introductoryversion�for�39.99�and�the�completeversion�for�59.99
KEY MILESTONES• 250�signups�and�beta-testers�7/14• Alpha�Build�Complete�7/14•Media�Launch�10/08/14�(Int’l�Day�for�Disaster�Reduction)• First�1K�downloads�3/15
Madonna Corrian
Ade Inniss-King
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MOBILE APP: CariOlaCORE TEAM: John�Francis�(St�Kitts),founder/CEO:�over�20�years�in�music�industry;Ramakant�Gupta�(India),�Programmer/Developer:�10�years’�experience;�Andre�Fritz(Germany),�Graphic�Design:�15�years’�experience;�Valmar�Kass�(Estonia/UK),�Content�Manager�with�10�years’�experienceSTART: July,�2012infoDev/EPIC EXPERIENCE:PitchIt�participant
COMPANY BACKGROUNDDanceBEAT�Recordswill�bring�sought-afterCaribbean�musical�titles,�videos�and�books�to�market�on�itsstreaming�mobile�app,CariOLA. The�projectmakes�content�univer-sally�available�by�Genre,Island,�Artist�and�Labelsimilar�to�Youtube�or�Spotify�and�music�distribution�sites�likeITunes,�eMusic,�Amazon,Nokia�and�Vodafone.�
THE PRODUCT The�CariOla Digital MobilePlayer is�the�only�one�of�itskind�offering�exclusiveCaribbean�music�and�
video�content.�The�platform�is�de-signed�and�developed�to�take�fulladvantage�of�current�digital�and�in-ternet�technological�opportunitiesavailable�worldwide�and�to�presentCaribbean�creativity�and�entertain-ment�to�an�international�market.
TARGET MARKETCaribbean�and�Diaspora;�USA�&Canada,�Europe,�Japan,�China�&�FarEast;�South�America,�Africa
BUSINESS MODEL• Total�subscription�in�first�12�months–�100,000�users�@�US$10.00�permonth�for�US$10,000,000�in�year�1.�
• Aggregate�Projected�down-loads:�100,000�tracks�@�$2�by�year�2.• Advertising�&�Search�En-gine�net�income�perviewer:�US$0.10(US$25,000�per�month),i.e.�US$600,000�by�year�2• Business�to�Business�contracts�and�licenses�income�–�US$100,000�a�year• Total�net�projected�income:US$6,000,000�(2�years)
Key Milestones•OECS�Financial�Support:�2013• Establishing�Caribbean�Fusion�(Europe)�network�of�concert�promoters�and�venues�
John Francis
http://cariola.caribbeandownloads.com/https://www.facebook.com/caribbeandownloadshttp://magazine.caribbeandownloads.com/new/[email protected]
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MOBILE APP: CrimeBotCORE TEAM: Kashif Hewitt, Aldrean Smith,Dave�Oakley,�Garth�ThompsonSTART: 2013infoDev/EPIC EXPERIENCE:Grand PrizeWinner, Digital Jam 3.0
BACKGROUNDThis�crimefighting�app�was�devel-oped�to�involve�the�public�in�alertingincidences�of�crime�and�identifyingcrime�hotspot�areas.�CrimeBotfocuses�on�anonymous�reportingalong�with�user�confirmation�feed-back�to�verify�incoming�reports.�In�so�doing,�it�maps�crime�hotspotsaround�any�specific�community�orcountry.�With�this�information,�userscan�view�crime�directly�around�themas�well�as�report�crimes�and�searchother�locations�for�crimes.
The�CrimeBot app�alsoaims�at�stopping�the‘no�informer�culture’that�has�prevented�wit-nesses�of�crimes�fromspeaking�out�becauseof�fear�of�retaliation.��Itdoes�this�by�keeping�allusers�of�the�app�anony-mous�and�their�informa-tion�private.
The�app�will�be�initially�launched�onAndroid�devices�(250,000�on�Digicelnetwork�alone)�via�Place�stores,�andlater�on�Windows,�BlackBerry�(WorldStores)�and�Apple�devices�(I-Tunes)for�an�estimated�900,000�total�users.
TARGET MARKETThe�marketing�strategy�will�vary�according�to�the�group�targeted.�In�general,�the�web�page�will�be�accessible�to�all�groups,�providing�relevant�information�on�CrimeBotincluding�availability.��
BUSINESS MODELMarketing�to�closed�groups�(securityand�insurance�companies,�etc.)�will�entail�face-to-face�meetings�between�the�sales�representativesand�the�respective�manager�of�eachcompany.��Sales�representatives�willbe�able�to�explain�the�benefits�ofCrimeBot�to�each�potential�customerand�will�be�specially�trained�in�theart�of�closing�sales.
Dave Oakley
Garth Thompson
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MOBILE APP: AgroCentral�CORE TEAM: Jermaine�Henry�(CEO),�Janice�McLeod�(CMO)START: 2013
BACKGROUNDAgroCentral is�Jamaica's�first�digitalagricultural�clearing�house�usingWeb�to�SMS/SMS�to�Web�technologyto�connect�small�farmers�and�busi-nesses.�Businesses�will�have�the�abil-ity�to�source�large�amounts�of�cropsdirectly�from�farmers,�who�will�beable�to�sell�their�available�producedirectly�to�businesses.�
The�solution�aids�small�farmerswho�have�trouble�locatingmarkets�by�connectingthem�to�larger�busi-nesses.�
Unlike�services�thathelp�them�to�find�markets�for�their�products,�AgroCentralremoves�the�middle-man�who�drives�upprices�and�cuts�farmers�outof�their�share�of�the�profits.
BUSINESS MODELAgroCentralwill�havemultiple�revenue�streams�with�a�sustainable�subscription-based�business�model.�Revenue�streamsinclude:�Paid�subscriptions�(for�bothfarmers�and�businesses),�SMS�mar-keting�for�companies�(agribusiness,loan�entities,�PC�banks�etc.),�Sellingdata�to�agricultural�stakeholders�andescrow�service�(*2%�of�transactions)
KEY MILESTONES• Gain�funding,�beta�test,�beprofitabe�in�2013• Expand�through�theCaribbean�in�2015• Expand�through�SouthAmerica�in�2016�• Expand�through�Africain�2017
Janice McLeod
www.agrocentral.co
JermaineHenry
AgroCentral
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MOBILE APP:meAgo�CORE TEAM: (Innovat�Ltd.)�Roxanne�Wanliss,Project�Manager;�Oneal�Anguin,�Tech�Architect;�Owen�Lilly,�Developer;�Jason�Als,Developer;�Zinzi�Samuels,�Marketing;�HowardCampbell,�Advisor�(Jamaica);�Caroline�Howes,Advisor�(UK).START: 2012infoDev/EPIC EXPERIENCE:Mobile�StartupCamp�2013;�won�Grand�Prize�in�Digital�Jam�2.0
BACKGROUNDIn�Jamaica�alone�there�are�approxi-mately�one�hundred�events�attract-ing�over�50,000�attendees�eachmonth.�This�number�is�significantlygreater�when�extended�to�theCaribbean.�Unfortunately,�for�anyoneto�get�tickets�for�these�events,�theymust�first,�identify�places�where�theycan�buy�tickets,�then�get�there�withinbusiness�hours.�However,�when�they�get�there,�there�is�no�absoluteguarantee�that�they�will�get�the�tickets�they�want.
meAgo is�a�one-stop�shop�for�get-ting�tickets�for�the�events�you�wantto�attend,�and�is�open�24/7,�everyday�of�the�year,�right�at�your�finger-tips.�With�meAgo,�you�can�always�get�information�on�eventstickets�and�availability.
TARGET MARKETThe�target�market�is�primarily�activeevent�goers�in�theCaribbean�18-35,�who�are�smart-phone�users.�This�market�size�is�approximately�9�million�users.
BUSINESS MODELmeAgo will�see�revenue�from�multiple�streams,�including:License�fees,�commission�from�ticketsales,�convenience�fees;�value-addedservices�such�as�related�in-app�advertisements,�reports,�etc.
KEY MILESTONES• June�2014:�Seeking�a�first�round�of�seed�investments;�branding�and�marketing�strategy�deployed;beta�testing• July,�2014:�Soft�launch�of�meAgo• September,�2014:�Official�launch
A�prototype�is�available�and�softlaunch�is�in�the�works�for�summer2014.
• Website: www.meAgoNOW.com• Facebook: www.Facebook.com/meAgoNOW• Twitter: @meAgoNOW
RoxanneWanliss
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MOBILE APP: Best�Daily�fx�Rates�CORE TEAM: (Rates�Central)�Kemesha�Tobin-Dunn,�Lindel�Tomlin,�Ssyade�Gayle�and�LukeEdwardsSTART: December,�2013
BACKGROUNDMost�days,�it’s�difficult�to�determinewhich�bank�will�offer�the�best�valuein�exchange�rates.�This�leaves�individuals�with�the�frustration�of�searching�for�local�banks�by�scanning�websites�or�runningaround�to�find�the�best�fx�rates.
Best Daily fx Rateswill�givethese�users�an�innovativemobile/web-based�appand�a�convenient�way�tofind�local�banks�andbrowse�their�rates.�Today,most�foreign�exchangeapps�provide�users�withthe�ability�to�browse�for-eign�exchange�rates�forevery�world�currency�vs.�the�US�dollar.�
With�Best Daily fx Rates,users�can�browse�foreignexchange�rates�for�worldcurrencies,�and�conve-niently�access�the�best�rates�fromlocal�banks�on�one�screen:
• Users�can�access�and�com-pare�the�local�ratesof�banks�near�theirlocation.• Real�time�(24-hour)�trading�rates�will�be�provided�for�the�top�tradedcurrencies�(USD,�CAN,�GBP�and�EURO).• The�daily�rates�updates�will�occurvia�wi-fi�once�potential�partners�update�their�trading�rates.
BUSINESS MODELBest Daily fx Rateswill�generate�revenue�through�app�purchase,�in-app�advertising�and�transaction�fees.Customers�will�pay�nothing�for�thetrial�version,�but�will�pay�US$0.99�
for�the�full�version.�Certain�features�will�be�offered�for�a�US$0.51�for�3�months.�Rates�Central�expects�todrive�between�USD$100000�and�USD�$250�000based�on�an�estimatedvolume�of�50000�app�purchases�and�transactionsthrough�the�financial�apps
alone�within�24�months.
KEY MILESTONESBest Daily fx Rates isin�the�development/introductory�stage.
Within�3�years,�expansion�isplanned�into�gaming�and�animation.
SsyadeGayle
https://www.facebook.com/RatesCentral
KemeshaTobin-Dunn
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