cmid presentation 1 briefing group f3
TRANSCRIPT
![Page 1: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/1.jpg)
1
Spoor3Group: F3
Tim JanssenFaysal MataichRobert SmitVictor Verweij
Cross Media Interaction Design
Cross Media Interaction Design
![Page 2: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/2.jpg)
Introduction
Briefing, 7 steps:
• Theme• Target group• Communication goals• Brand identity• Media combinations• Proposition• Scope
![Page 3: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/3.jpg)
Theme
• Arrival vs Departure• Story, literal or abstract
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
![Page 4: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/4.jpg)
Target group
• Travellers• Design for
characteristics
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
![Page 5: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/5.jpg)
Communication Goals
• Main goal: design for characteristics generates satisfaction
• Communication is the means to reach that goal
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
![Page 6: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/6.jpg)
Brand identity
• Accessibility means no barriers:
• Non-commercial attitude by neutral identity
Theme Target groupCommunication goals Brand
identity
Media combinations
Proposition Scope
![Page 7: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/7.jpg)
Media combinations
Focus on:• Internet acces NL
90%• Mobile phones
acces 91%
Theme Target groupCommunication goals Brand identity Media
combinations
Proposition Scope
![Page 8: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/8.jpg)
Participants
Currently Used Platforms
![Page 9: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/9.jpg)
Proposition
• Making inconvenience and change of the entire spoortunnel project more tolerable
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
![Page 10: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/10.jpg)
Scope
• Continuous, no time limit.
• Design for final situation, implemented earlier
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
![Page 11: Cmid Presentation 1 Briefing Group F3](https://reader036.vdocuments.us/reader036/viewer/2022062418/5565323bd8b42a313f8b4869/html5/thumbnails/11.jpg)
Questions?