Advertising Plan October – December 2013

Ad Plan Objectives

• Build awareness for CMC

• Position selected product lines from a strategic standpoint

• Differentiate and leverage key strengths

• Invest at a level to drive impact from a competitive standpoint

• Target specific ad mediums for the best ROI

Campaign Samples

• Billboards

• Direct Mail

• Radio

Billboard Executions: Adult ED

Billboard Executions: Adult ED

Billboard Executions: Pediatric ED

Direct Mail: In Good Health Magazine

Direct Mail: Adult Emergency Department Postcards

Direct Mail: Pediatric Emergency Department Postcards

Radio Spots: General ED

Radio Spots: Surgery ED

Radio Spots: Pediatric ED

Radio Spots: Breast Cancer