The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers.

42% of American adults are Country Music Fans. That’s more than 97 million Americans.

Numbers published by CMA as of 2014. Source: GfK MRI

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Avg. Household Income $76,400

Household Income $75k+ 45%

Own Their Own Home 69%

Avg. Value of Home Owned $227,133

Reside in A,B,C Counties 80%

Full-time Employed 62%

College Educated 61%

GENDER

Male 46%

Female 54%

AGE

18-34 33%

18-49 57%

25-54 53%

COUNTRY MUSIC FAN SNAPSHOT

The Buying Power of Country

Country Music fans spent $61 billion on domestic travel and $29.9 billion on international travel last year – comprising 38% of total dollars spent on foreign travel

Female fans spent $8.1 billion on beauty products last year – comprising 49.5% of total sales by women

Country Music fans spent $64.5 billion on home remodeling and improvements last year – comprising 47% of total spending

Country Music fans comprised 44% of all charitable contributions last year, giving more than $11 billion to charitable organizations

Country Music fans spent $24.2 billion in catalog and internet shopping in the past 12 months – comprising 45% of total sales

Country Music fans spent $17.8 billion dining out last year

Country Music fans spent $12.9 billion on their monthly cell phone service last year

Country Music fans are financially savvy comprising 42% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year

47% (15.9 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans

FAMILY

Married 58%

Parents 31%

Avg. # of Kids in household

1.9

Pet Owners 66%