club asia 963 & 972 am launches the uk's first asian rock show - backstage
TRANSCRIPT
For immediate release 15th June, 2008
BACKSTAGE : THE UK’S FIRST ASIAN ROCK RADIO SHOW ON CLUB ASIA
‘Backstage’ is UK’s first ever Asian Rock Show broadcasting on Club Asia 963 & 972 AM. The move follows Club Asia continued commitment to reflect the diversity of the Asian music scene. The last couple of years have seen a drastic change in the genre of music being produced in the sub-continent. Guitar led music is becoming the genre of choice in Pakistan, India and Bangladesh.
Acts like Atif Aslam, Aaroh, Noori, Rox3n, Call, Kaavish, MHB, 82 Rocker and Rock ID lead the way and many more stars with guitars are lined up on the horizon. The show also features underground acts who like their riffs louder than their lyrics.The king of rock, Atif Aslam lent his support for this ground breaking show and spoke exclusively to Club Asia about his music and his sell out show at the Royal Albert Hall. The interview is available at www.myspace.com/clubasiaradio. Up coming guests include Parikrama, Aaroh, Rock ID and Mustafa Zahid.
This weekly show is hosted by Club Asia’s very own resident rocker, Schehzad, speaking about the show he says, “I feel this is the time. The music that is coming out of the sub-continent truly represents the youth culture of Asians. We like our music raw and real! I’m absolutely thrilled about hosting Backstage”
Other messages of support have been coming in including:-“UK seriously needs to rock…and Backstage is where it all starts”- Khurram Jabbar Khan, CEO Jilawatan Records (Call, Rox3n and Inteha)
“I feel that rock music has risen to prominence in the UK. No one else has tapped that void. Backstage with Schehzad is definitely the big one!”- Ashanti Omkar, Music Journalist Backstage, every Sunday from 4 to 7pm exclusively on Club Asia 963+972AM, Tune in … rock out!
-End-Notes to Editor
Images attached, audio available on request To arrange an interview with Schehzad please contact Rukshana Ali on 0208 594 6662,
[email protected] Club Asia 963+972 AM is a London based radio station targeting 15-44 year old British Asians with a weekly
audience reach of 204,000 (Rajar Q1/07) Club Asia also broadcasts across the UK on Sky digital channel 0145 and online at www.clubasiaonline.com