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Club 20Kylee GygerClancy HardinJermaine JamisonBrittany NickolynKarina MunozGroup 20

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Mission StatementTo provide and create a unique lifestyle of going green and staying healthy and in the process of having fun without the negative consequences.

Karina2

Marketing Objective #1To successfully earn within the first three months the investment done to open the establishment and within the year to earn a profit of 7% net sales continuing in a 2% profit each year after that for the next seven years. By providing unique and a different service with a go green lifestyle and staying healthy customers would be intrigued and wanting to visit again. By hiring workers who live the lifestyle and are informed about being green while trained to understand the customer target and are able to represent the establishment.By providing souvenirs to buy that are made by regulations of free trade and eco friendly materials and recyclable in which stays within the establishments image.Karina3

Marketing Objective #2To open one additional establishment every 5 years in the next decade to go green and in hippie lifestyle cities in Arizona or California.By saving money and investing it smartly and keeping the establishment running within a set budget to be able to open the next establishment.To obtain a good reputation by experimental consumption and keeping the customer happy and living to the standards of going green in which way they may spread the word when they go home.By creating a friendly and social group to inform schools of the negativity of alcohol consumption with other alternatives in having fun and be town friendly.

Karina4

Marketing Objective #3To increase a 5% tourist attraction in establishment for every year in the next 7 years.To create a functional and easy to browse website and have it place in the top places to visit in the cities for tourists. To establish reputation that the establishment its all about going green and having the non alcoholic drinks yet providing the going to the bar feel yet with a twist and passing.By participating in local events and donating a certain % of earnings to an organization locally and helping clean the cities parks a day from each month.

Karina5

Flagstaff, AZDark Sky CityMusic and Arts sceneFirst FridaysAmphitheater

Corner of N. LeRoux and W. AspenDowntownAmphitheater

Kylee GygerWhy Flagstaff? Had 2 options with the healthy bar concept. Rich people, or hippies. Large music and arts scene6

Kylee7Front DoorLoft Apartments

Kylee8

View from AmphitheaterKy9

Potential CustomersResidentsTouristsTraining Athletes

KyBasically hippy lifestyle. Environmentally conscious and socially responsible. Have all gone green. Recycling big. Ride bikes, dark sky city.

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Potential CustomersWhat brings them in?First FridaySecond SaturdayAdvertising on campusAdvertising on KJACKStrategic alliancesHotelsGyms

ky11

Customer Relationship ManagementCustomer Relationship ManagementGreat ServiceUnique Product

Benefits DesiredRelaxed environmentSocial interactionHealthy alternative

KySure there are a lot of bars in Downtown Flag, but none offer our unique experience. Tourists would find amusement in the atmosphere and drinks they wouldnt get anywhere else in their travels. Athletes would benefit from aiding their altitude training with a way to relax and hang out, with out worrying about special diet needs. 12

Individual CustomerLocalsMarketing through arts, music, and outdoor recreation sceneTouristsAdvertise through hotels and in shop windows. Training AthletesHigh altitude training, hikers and climbersKyWe would target 3 types of customers, locals, tourists, and high altitude training athletes. For locals, we would market hard core through the music, arts and outdoor recreation scene. Offer deals with the downtown climbing gym, advertise on local radio programs, and have specials for First Friday, and Second Saturday. For tourists, place flyers in windows of shops downtown to advertise events, and in hotels to get them in. Try to make us their number one pick for their return visits. Athletes, such as Olympian Michael Phelps and the Arizona Cardinals flock to Flagstaff for high altitude training. While training, they need a healthy way to relax. By working with coaches and gyms and rec centers, we can show them a good time, with out throwing off their workout. This in turn becomes free marketing, by being able to say, we are the #1 choice of visiting athletes, bringing new customers. 13

Retail StrategiesWe have many strategies to create an unforgettable total customer experience within our health bar. Because we are unlike any other establishment, we want to emphasize on lifestyle and experiential consumption. We will do this by our green and organic products and foods and our drive to keep people healthy. Our image will allow consumers to immediately recognize our business. We want all of our guests to feel welcome and at home. We want to provide a safe environment for the socially inclined and health conscious.

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Retail StrategiesOur main theme that will occur throughout the entire bar will be "green. We will attain this by our sustainable and all organic products, food, and beverages. This is where lifestyle retailing comes into action. Because we are environmentally conscious and provide environmentally safe products, this in turn will encourage consumers with the same mindset of going green.

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Retail Strategies Our main goal is not only to get consumers in our establishment, but to create awareness for the guests physical health and environmental awareness. We feel that our business will prosper because of the motivation for "going green" and recycling.

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Utilitarian vs. HedonicWe are slightly to the Hedonic side, but still maintain some utilitarian benefits

Utilitarian BenefitsFood ,drink and clothing to satisfy the basic needs of any human which is nutrition and clothing to wear.Hedonic BenefitsSatisfaction of eating and drinking healthyGetting a night out but not waking up with a hangover

Clancy17

PerceptionPotential customers would perceive our concept as a welcomed break from the normal. They can still go out and have fun, but not worry about their diets since we are a health themed bar. Also they can bring their families into our bar without worrying about any of the annoyances of traditional bars

Clancy18

EmployeesTeam oriented people who are 16 years of age or older.3 managers and 10 employeesEmployees will be required to take extensive training courses on their role as an employee and on the purpose of going green.

Jermaine19

CompetitorsBlimpies-Subs and SaladsBeaver street BreweryMacy's-EuropeanCoffeehouseThe Green room BarJermaineBlimipes-Subs and Salads (offering gourmet sandwiches and salads)Beaver street Brewery(offers unique sandwiches, salads,fondues )11s. Beaver st. , flagstaff,AZ8600Macy's-EuropeanCoffeehouse,(Bakery &Vegetarian Restaurant)14 South Beaver Street Flagstaff, Arizona 86001The Green room Bar-15 N Agassiz St Flagstaff, AZ 86001

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SuppliersPeak Produce- where we will buy all of our fruits and vegetablesThink natural products- where we will buy all of our biodegradable wareJermaineWe will outsource the majority of our products from suppliers who are in the sourrounding area and support the greeninitiative

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TechnologyRFIDfor orderingkioskfor in-store operation

Website which will enable customers from all over the country to order products onlineJermaine22

Social and Legal ForcesWe will supportMADDGreen Initiative

LegalEvery employee will be required to get afood handlers licenseBuilding will beCertified under theGreen Globestandard.A minimum of 51% of the criteria have been met. Environmental benchmarks for energy, water and waste have been established.

JermaineThemission of MADD is to stop drunk driving, support the victims of this violent crime and prevent underage drinking. (Mothers against Drunk Driving

Legal: Green Globe Standard-Our goal is to improve our percentage 5% per year.23

Natural ForcesSnow is a big part of winter in northern Arizona. For locals, life goes on as usual during blizzards. Delivery up the mountain may have delays, but we can counter this by just staying 2 steps ahead ofMother Nature, and always keeping extra stock on handJermiane24

Strategic ManagementStrategic management: ensure we offer the best experience possible. Hire friendly people who are interested in living a healthy lifestyle, and believe in the benefits of what we offer. Kylee25

Retail StrategiesWe have many strategies to create an unforgettable total customer experience within our health bar. Because we are unlike any other establishment, we want to emphasize on lifestyle and experiential consumption. We will do this by our green and organic products and foods and our drive to keep people healthy. Our image will allow consumers to immediately recognize our business. We want all of our guests to feel welcome and at home. We want to provide a safe environment for the socially inclined and health conscious.

Brittany26

Retail StrategiesOur main theme that will occur throughout the entire bar will be "green. We will attain this by our sustainable and all organic products, food, and beverages. This is where lifestyle retailing comes into action. Because we are environmentally conscious and provide environmentally safe products, this in turn will encourage consumers with the same mindset of going green.

Brittany27

Retail Strategies Our main goal is not only to get consumers in our establishment, but to create awareness for the guests physical health and create environmental awareness. We feel that our business will prosper because of the motivation for "going green" and recycling.

Brittany28

Thank you,CLUB 20Group 20

Woo! We are done!!Question Time29