clover aguayo dave dale vimal mathew vineet raichur …desci501/2012/apd-2012-01slideshow.pdf ·...
TRANSCRIPT
Flower Power Shower, Inc.
presents:
Business Plan
Clover Aguayo
Dave Dale
Vimal Mathew
Vineet Raichur
The Need for BlueValve™
• The Earth has 1338 million
cubic kilometers of water
• 97.5% of that is salty
• Of the 2.5% that is freshwater,
70% is frozen
• The 0.75% that remains is what
all living things depend on
The Need for BlueValve™
• Current water
requirement is 4,500
cubic kilometers
• This is projected to
reach 6,900 cubic
kilometers in 2030
• This is a 40% above
the current globally
accessible and
reliable water supply
600 800
3100
900
1500
4500
Municipal &Domestic
Industry Agriculture
Water Requirement
Present 2030
Personas
Vineet Careless Water User, Mom Would
Like to Reduce Water Bill
Clover Passionate Conservationist
Dave Property Manager
Vimal Lengthy Latherer,
Sensitive to Temperature
Slideblock Spring: k = 2.1 N/mm
Piston Spring: k = 1.8 N/mm
Pin Spring: k = 0.7 N/mm
Paraffin Wax Actuator
(full activation @ 95⁰ F)
Gate Valve Pin
Flow Release Lever
*Scale in mm 70
43
33
47
28
24
Video and Operation Mode
BlueValve™ Costed Bill of Materials
Includes: • Part Name (17 unique sub-components)
• Part Quantity
• Description
• Material
• Purchased or Manufactured
• Part Cost
• Operation Reference Number
Total Material Cost: $11.20
BlueValve™ Manufacturing Costs
Includes:
• Operation
• Machine Description
• Fixed and Variable Overhead ($/hour)
• Direct Labor ($/hour)
• Cycle Time (seconds)
• Operation Total Cost
Total Manufacturing Cost: $7.00
• Machine and Equipment Costs: $600,000
• Tooling/Dedicated Capital Costs: $70,000
• Launch Costs: $100,000
BlueValve™ Manufacturing Floor Plan
60 ft
60 ft
Die Casting
Press
(1)
Auto
Lathe
1
(3,4)
Auto
Lathe
2
(5,8)
Machine
Center
(2,6,7)
Final
Assem-
bly
(9)
Rubber
Coating
Dipping
(10)
Finishing,
Final Inspection
(11)
Production Capacity Calculations:
Takt Time for Complete Valve: 60 seconds
In 8 hour shift, assume 420 minutes of production available = 420 valves/day
Assume 260 working days/year (industry standard) ≈ 100,000 valves/yr per shift
BlueValve™ Cost Summary
Cost @ 100,000/yr (1 shift) A. MATERIAL COSTS $11.20
B. MANUFACTURING COSTS $6.98 Total Material and Manufacturing: $18.18
Investment Requirement $770,000
Cost @ 200,000/yr (2 shifts) A. MATERIAL COSTS Leverage Economy of Scale $10.20
B. MANUFACTURING COSTS $6.98
Total Material and Manufacturing: $17.18
Investment Requirement $0
Ladybug Sales since start up (~4 years):
300,000 = 0.62% (75,000/yr)
BlueValve™ target:
1,000,000 ≈ 2.00% (100,000/yr)
http://smart-future.org/2009/10/wave-3-dilemma/
Water Cost Saved Per User Per Year
Savings from
using BlueValve™
Choice Based Conjoint
Survey
Attribute Variables • Price
• Valve type
Responses - 30
Product Pricing
• Profit Maximizing Configuration (first year)
-Price = $ 36.25
-Valve = Push Button
-Market Share = 62%
-Profits = $ 800,000
• Chosen Price - $29
- Based on competitor pricing ($30)
BlueValve™ Product Cost Summary
A. MATERIAL COSTS $11.20
B. MANUFACTURING COSTS $6.98
Total Material and Manufacturing: $18.18
C. NON-MANUFACTURING COSTS Sales Comm, Distr, and Gen Admin (10%) $1.82
Other (5%) $0.91
Total Non-Manufacturing: $2.73
Total Product Cost (Mat'l, Mfg, Non-Mfg): $20.90
D. PROFIT $8.10 39%
TOTAL SELL PRICE: $29.00
BlueValve™ Financial Summary 5 Year Business Plan
Initial Investment: $770,000
NPV = $1,600,000
Internal Rate of Return on Investment (IRR) = 76.1%
Breakeven Period = 1.67 Years (20 months)
Product Gross Margin = 27.9%
-$800,000
-$300,000
$200,000
$700,000
$1,200,000
$1,700,000
1 2 3 4 5
Year
Profitability
Investment
Profit
Net Present Value
100,000 units produced/yr
200,000 units produced/yr
Thank you
What Questions Do You Have?