cloudstack never heard of it! · 2017. 12. 14. · @shapeblue #cloudstack #cccna14 cloudstack...

CloudStack – Never heard of it! Giles Sirett

CEO, ShapeBlue

[email protected]

Twitter: @ShapeBlue

@ShapeBlue #CloudStack #CCCNA14 CloudStack Collaboration Conference NA 2014

10:30-11:05

Giles Sirett: the challenges we face in terms of awareness & market perception

11:05 – 11:40

Mark Hinkle: opportunities for better promoting Apache CloudStack to improve awareness and to reduce friction due to lack of brand awareness

11:40 – 12:15

Aaron Delp & Ken Hui: ways to get started in Social Media including Twitter, Blogging, Podcasting, and Video Creation (The Social Media Pyramid) as tools for both personal and community involvement

Our own “mini – track”


CEO of ShapeBlue

Been working with ACS since late 2011

PMC member & Committer Apache CloudStack

Chairman – European CloudStack user group

Declaration: I’m a business guy

Also: Physicist, ex-programmer, husband, runner, Dad, rugby coach

About Me


My Qualifications for this subject

Weaknesses Being focused on a single technology as an expert can be a good differentiator, but also means the target market is considerably smaller.

Threats Much of the company's success depends on CloudStack's success. If OpenStack takes off as much as its participants hope, will CloudStack be less relevant?

451 Research, Feb 2014


“CloudStack – Never heard of it!” Architect at unnamed company that now runs a 200 host production ACS environment


So we have a perception problem then


The good news first

www.shapeblue.com CloudStack Collaboration Conference 2012

Apache CloudStack is

great software “We could see

CloudStack was a game changer”

John Gillam, CTO, BT Cloud


CloudStack Users

www.shapeblue.com CloudStack Collaboration Conference 2012 10

CloudStack Users 2.0

www.shapeblue.com CloudStack Collaboration Conference 2012 11

CloudStack Users 3.0


200+ active contributors, 7o+ organisations Now 72 86 committers

Our Community is great


Our community is driven by users


So, what’s the problem then ?


________ ___ is the smallest amount of fissile material needed for a sustained nuclear chain

reaction.

Critical Mass


This is an asymmetric situation


Cloud

OpenStack


Our main defence play

We are production ready, we’re easy to install. That

other thing you’re considering isn’t


So, onto the problems that we CAN control


Don’t shoot Don’t shoot the

messenger


Problem #1

We do NOT engage customers well


The world according to ASF

The roles • Users • Contributors • Committers • PMC

• Customers?


The most important participants in the project are people who use our software. Users can contribute to the Apache projects by providing feedback to developers in the form of bug reports and feature suggestions. As well, users can participate in the Apache community by helping other users on mailing lists and user support forums. Users who participate in the project through any mechanism are considered to be Contributors

The most important participants in the project are the people who don’t contribute directly to the project. They are the people who influence others in order to allow them to use our software. They are the customers


The FOSS adoption cycle

Contributors

Committers

Development

Adoption

Users


The FOSS adoption cycle

Contributors

Committers

Development Customers

Adoption

Users

Marketing

Perception

Engagement


Making a key technology choice

I think we need to do cloud



We do Cloud



Look at our clouds



We’re better

than the others

because…


Everybody else says

we’re great



All our customers



You have to choose us

Deal


I think we need to do cloud….I’ll think I’ll phone CloudStack


“Subscribe to @Users – we’re all nice guys”


Problem #2

We rely on volunteer marketing

Not enough in the asymmetric world


Problem #3

Once we engage customers, how can they support us ?

User>Contributor>Committer>

Customer > ????


Problem #4

Our largest contributor has a $dayjob

Citrix do not sell CloudStack

No incentive at grassroots level

Waiver: Citrix created this thing, that was visionary. Citrix spend $$$$ in supporting this project. They are our biggest contributor and, without their hard work, events

like this wouldn’t happen …..today


Problem #5

The ASF has the best OSS governance model…

Prohibits direct commercial support for project


Problem #6

Not enough users become contributors


Problem #7

“I could see the tumbleweeds blowing through your community” CEO of SDN startup

Mailing lists don’t demonstrate

activity well to outside world


Summary

A great product, great community

Perception & awareness problems

Our structure doesn't let us engage well with customers

Need for more coherent marketing

How do we fix it ?

CloudStack – Never heard of it! Giles Sirett

CEO, ShapeBlue

[email protected]

Twitter: @ShapeBlue

cloudstack never heard of it! · 2017. 12. 14. · @shapeblue #cloudstack #cccna14 cloudstack...

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