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Making Dumb Clouds Smart
Joe Drumgoole/ Eamon Leonard
Confidential Slide No. 1
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What is Cloud Computing?• Virtualised Infrastructure• Pay as your use• Scale Up/Scale Down• Unbounded Resources• IaaS, PaaS, SaaS
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Core Services• Storage• Compute• Queuing• Entity Storage (poor man’s database)• Others – CDN, Native Disks
The Players• Infrastructure as a Service (IaaS)
– Amazon, Microsoft, RackSpace, GoGrid• Platform as a Service (PaaS)
– Google, Microsoft, SalesForce• Software as a Service (SaaS)
– Google, Microsoft, SalesForce• Emerging Players
– IBM, Oracle, HP
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Larger Firms Are More Interested In Pay-Per-Use Hosting Of Virtual Servers At Providers
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Adoption – Amazon Storage
The Opportunity
Reduce your cost base by understanding your cloud
spending
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Emerging Services
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Cloud Performance
Cloud Redundancy
Cloud Analytics
Real Time Txn Costs
CostComparison
HistoricalAnalysis
QueueLength
RequestLatency
Caching TxnRatios
LatencyComparison
StorageRAID
QueueRAID
Backup AutomatedFail over
Key Launch Services
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Cloud Performance
Cloud Redundancy
Cloud Analytics
Real Time Txn Costs
CostComparison
TxnRatios
HistoricalAnalysis
LatencyComparison
QueueLength
RequestLatency
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The Problem• Per Transaction Services• But coding errors can magnify costs• Need realtime prediction and alerting
– During development– During production
• Need mirroring for redundancy• Caching for Performance• Cost comparison between vendors
Focus
Better User ExperienceNot
More Features
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Pricing• Charge for use of the software stack• Fixed price per service• Software stack is rented as a packaged offering
(AMI)• Use Amazon DevPay/SimplePay
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Launch Plan• Alpha – Private Users – September ‘09• Public Beta – Invitations – October ‘09• Full Release – November ’09• Launch Partners with Microsoft Azure at PDC• Submit to Techcrunch 50/Demo• Incorporate US Subsidiary for billing
Events• Tech Conferences
– TechCrunch 50– Le Web 3.0– Next Web– Web 2.0 Expo– Any Cloud Computing Event
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Blog Coverage• TechCrunch• Startup Squad• Read Write Web• Dave Winer• Robert Scoble• Use Cloud Analytics as driver• Produce “Quarterly Cloud Report”
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Financials (Euros)Q3 2009
Q4 2009
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Totals
Dev Costs
65000 60000 60000 60000 60000 60000 365000
MktCosts
3600 7800 7800 17300 37800 37800 112100
G&A Costs
8000 3000 13000 3000 3000 3000 33000
Revenue 0 0 24000 90000 200000 350000 664000
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Competitors• Excel downloads from Amazon• Azure? • Home grown solutions• Remember analysing Apache Log files?
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Conclusion• Cloud Computing is Hot• Vendors have feature obsession• End users want integrated services• Transaction costs will kill you• Pay as you use – Know what you use• It might be cheaper next door
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Your Turn
Q & A
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The Solution