cloud_insights_webinar

8/7/2019 Cloud_Insights_Webinar

1/33

Copyright 2010 TeleManagement Forum, All Rights Reserved.1

Cloud Services:Issues & Opportunities

for Service Providers

With thanks to our sponsors:


2/33


Purpose of the Webinar

Outline issues and opportunities relevant to each of theplayers in the cloud services ecosystem

Discuss communications service providers (CSPs) view

of the potential, benefits, challenges and critical successfactors of cloud services as a supplier

Outline the TM Forums Enabling Cloud ServicesInitiative


3/33


Agenda

1. Cloud Services: Issues & Opportunities for ServiceProvidersRob RichManaging Director, TM Forum Insights Research

[email protected]

2. TM Forums Enabling Cloud Services ProgramMatthew EdwardsDirector Cloud Services Initiative, TM Forum [email protected]

3. Q&A


4/33


Cloud Services are Hot

Rapid uptake, especially for SMBs

Early market leadership by web icons

Rapid emergence of new tools

Strong endorsement by tech companies

Sizeable investment by service providers

The attention of hordes of developers

The attention of a broad variety of users


5/33


Access tobroader

expertise

Loweroperational

expense

Decreaseddown time

Lowercapital

expense

Reducedfinancial

risk

Lowerup-frontcosts Decreasedtime to

market

Increased

standardization

Cloud Benefits


6/33


CSP AdvantagesScalable, reliable operations

Service level agreements

Broad solutions portfolio

Lifecycle service and support

Account management

Long term relationships

Financial stabilityVendor/technology independence

Presence/ footprint


7/33Copyright 2010 TeleManagement Forum, All Rights Reserved.7

Cloud Service Brokers an Emerging Concept

Growing opportunity for trusted intermediaries betweenend-users and cloud services providers

Can help customers select the right services, deploy

services and applications across multiple cloudsValue add for Cloud Service Brokers

One stop shopping

Expanded service portfoliosCloud aggregationCloud service intermediationCloud service arbitrage

SaaS

PaaS

IaaS

CloudServiceBroker

IdentityAccessSecurityPolicy

Billing



A Definition of Cloud Computing

Cloud computing is a model for enabling convenient , on-demand network access to a shared pool of configurablecomputing resources that can be rapidly provisioned andreleased with minimal management effort or serviceprovider interaction...Source: Peter Mell and Tim Grance of National Institute of Standards and Technology (NIST), Information Technology Laboratory

Service Models

Software as a ServicePlatform as a ServiceInfrastructure as a Service

Deployment Models

Private CloudPublic CloudCommunity CloudHybrid Cloud



Promising Cloud ServicesCompute, storage services

Development and test environments

Audio, video and web-style collaboration

Select industry applications

Analytics

Contact center services

Data storage and archivingBusiness continuity and disaster recovery

Desktop virtualization



Challenging Cloud Services

Sensitive data

Highly customized applications

Complex transactions

Applications and data with regulatory restrictions

Legacy batch applications



Status of Cloud Services Offerings



Target Markets



CSP Benefits



Customer Benefits



Most Important Offers



Critical Success Factors


17/33Copyright 2010 TeleManagement Forum, All Rights Reserved.

17

Biggest Challenges for CSPs



18

Understand the big picture

Pick your places

Solicit top management support

Focus first on operational excellence

Bolster your security and performance management

Tailor your customer experience strategy

Assess and adapt your revenue management strategies

Leverage your partners

Take advantage of existing frameworks

Use what you sell- at least selectively

Recommendations



19

Conclusions

Cloud Services market clearly poised for growth

Hype, uncertainty are impeding the market

Gap between user requirements and suppliers offersmust be closed

CSPs are well positioned with significant assets andadvantages

Choice of services offered and roles will be important

Choice of CSP role will be critical



20

Cloud Services Initiative

Bringing Buyers & Sellers Together to Remove Barriers



21

Standardization will accelerate commerce and de-riskadoption of cloud services

EnterpriseBuyers

Commercial Cloud Service

Providers

The TM Forums Cloud Services Initiative aims tostimulate growth of a vibrant and open marketplace

for cloud services by bringing together the entireeco-system of enterprise customers, cloud service

providers and technology suppliers to remove

barriers to adoption based on industry standards.

The Standards Mandate


22/33


23/33


IndustryStandards

Groups

Cloud ServiceProviders

CloudTechnologySuppliers

EnterpriseCustomers

(ECLC)

Enterprise CustomersDefining enterprise IT needs for realizinggreater efficiency and clarity inpurchasing cloud services

Cloud Service ProvidersIdentifying top supplier and integrationpriorities in product development andoperational management

Cloud Technology SuppliersAdvancing functionality and removingcost out of todays business and software

solutions

Industry Standards GroupsWorking with other key industry bodies onthe development and adoption of cloudtechnologies & standards

Cloud Services Ecosystem


24/33


Unified Technologists Speaking toFragmented Enterprise Consumers

StandardsBody

EnterpriseConsumers

CloudServiceProviders &Technology

Suppliers


25/33


ECLC: Unified Enterprise Customerswith Common Requirements

BuyerRequirements

SellerCapabilities

Standards& Best

Practice

EnterpriseCustomers

Cloud

ServiceProviders &Technology

Suppliers


26/33


Ensure buy-side requirements are comprehensive, clearand well articulated

Drive buy-side engagement standards both technical andnon-technical

Drive standards via reference implementations contributedby ECLC members and through collaboration with suppliersbased on real requirements

26


27/33


Foster an effective and efficient marketplace for cloudcompute infrastructure and services across all globalgeographies

Reduce the risk involved in the adoption of Cloud services.

Accelerate standardization of Cloud services

Share industry-specific, validated commodity stacks andprocesses

Share knowledge & reference information about what works.

Enable benchmarking of services across service providersand geographies

Enable vendor measurement against normalized and agreed

service level metrics 27


28/33


Enabling the differentiation of Cloud service offeringsMarket direction on product requirements, reducingproduct management costs and R&D risk

Leading indicator for geographic requirementsEnterprise-class engagement models to acceleratemarket maturity


29/33


Project Participants

Delivery & Management of Distributed Inter-CloudServices Catalyst - a service delivery lifecycle for deployment of multi-domain, inter-cloud services viaTM Forum frameworks and standards.

BT, Cisco, Progress, Comptel,Amdocs

Cloud Service Broker Catalyst - how to provide atrusted cloud management platform to simplify thedelivery of complex cloud services

BT, Progress, Comptel, SquareHoop, Open NMS, InfoNova

Cloud Service Model Catalyst - enables telecomproviders to participate in the cloud services supplychain via standard on-boarding model and interfaces.

Qwest, BT, Network Cadence,Comptel, Intelliden

IPsphere: Bringing Quality to Cloud how toleverage provisioning flexibility to create NaaS

Telus, DT, Telenor, Telstra,Juniper, RedZinc, Square Hoop,


30/33


31/33


eTOM & ITIL: how to combine them in a cloud contextCloud service provider benchmarking & metrics

Billing engines; client billing & partner revenue sharing for

cloud servicesCommon definition of commercial terms (businesscontract language)


32/33


Q & ARob RichManaging Director, TM Forum Insights Research,[email protected]

Matthew EdwardsDirector Cloud Services Initiative , TM Forum ,

[email protected]

View the new TM Forum Insights ResearchReport on Cloud Services:http://www.tmforum.org/cloudservices

View the TM Forum Cloud Services Initiative home page:http://tmforum.org/EnablingCloudServices/8006/home.html


33/33

Thank you all for coming!

cloud_insights_webinar

Documents